Mo Jamil
Decatur
Summary
Dynamic marketing professional with extensive experience at Direct Auto Insurance, specializing in customer segmentation and churn reduction. Proven track record in campaign management and data analysis, driving significant growth through strategic partnerships. Adept at leveraging business intelligence tools to enhance operational efficiency and achieve marketing goals. Strong collaborator with a focus on impactful results.
Overview
27
27
years of professional experience
Work History
Area Marketing Manager - GA. / N.AL.
Direct Auto Insurance
Atlanta
06.2020 - 01.2024
- Partnered with sales leadership in executing and measuring promotions and ad-campaign effectiveness specifically relating to new customers & online growth; tracking both customer connects and service expansion with multiyear churn reduction targets
- Provided business solutions to meet marketing goals and operational efficiency targets; analyses included brand/market research, customer segmentation and assessment profiles, retention/acquisition/targeting models, and churn reports
- Communicated, recruited, and engaged external retail partners in the auto and communications space, implementing cross-functional promotions to generate and enlarge the applicable customer base and enhance respective retention
Manager, Business Intelligence
UPS Capital
Atlanta
01.2012 - 05.2020
- Designed and implemented a multi-variable demographic segmentation module in collaboration with the field marketing unit
- Partnered with marketing management to write a region-specific customer segmentation and cluster analysis schema
- Implemented a direct-mail cross-sell messaging strategy utilizing six active Capital Solutions, among multiple distinct customer cohorts (product combinations)
- Identified and implemented IT additions with marketing leadership for ready-to-use, actionable MSFT Excel PowerPivot & Power BI applications to improve immediate access to pricing models among distinct markets, customer maintenance & lifetime value (LTV) calculations stratified by churn improvement deciles
Manager, Marketing Strategy
AT&T Mobility
Atlanta
12.2007 - 12.2011
- Identified churn reduction targets and worked across the sales and advertising units to support the development of actionable growth campaigns to meet department plan
- Supervised direct-report staff of 2 database programmers
- Managed special projects as assigned by the executive marketing director
- Recommended the redesign of the current wireless upgrade program, with an action plan churn reduction target of 25%
- Assisted with the development of the CLTV DMA (Customer Lifetime Value by Direct-Marketing Area), specific to optimizing online campaigns and advertising expenditures
Manager, Marketing Sciences
COX Communications
Atlanta
06.2003 - 09.2007
- Recommended modification of subscriber acquisition profiles using regression modeling to realize incremental revenue and household-level targeted retention benefits, resulting in monthly disconnect rates reduction
- Supported financial feasibility/trending model to identify revenue-generating opportunities to realize incremental retention benefit among existing subscribers
- Examined campaign cost-effectiveness and identified customer needs regarding IT design implementation and price elasticity modeling for future business opportunity; models used include purchase likelihood models, lifetime value calculations, retention analyses, and predictive modeling
- Conducted ad-hoc research and identified client issues with field sales VP's operating within the 16 COX systems nationwide, regarding design of product acquisition campaigns
Senior Analyst
Centers for Disease Control & Prevention
Atlanta
10.1996 - 06.2003
- Served as liaison to Emory University, Scripps Research Inst., and other clients promoting and selling operational IT solutions, financial models, and auditing for Congressionally mandated funding
- Developed and administered research protocol; responsible for all Institutional Review Board submissions per government regulatory compliance
- Supervise staff of 2 research interviewers, and 1 intern, with respect to information systems
- Published results/recommendations in relevant medical journals
SAS Instructor
Dept. of Epidemiology, Emory University
Atlanta
08.1999 - 01.2002
- Instructed 70 graduate epidemiology students in introductory statistical programming using SAS v.6.12
Education
MBA - Master of Business Administration
Goizueta Business School, Emory University
Atlanta, GA01.2003
MPH - Master of Public Health, Epidemiology
Rollins School of Public Health, Emory University
Atlanta, GA08.1996
Bachelor of Arts - Biology/ Economics
The Johns Hopkins University
Baltimore, MD12.1993
Skills
- Business Intelligence: SAS
- Market research
- Customer segmentation
- Campaign management
- Data analysis
- Churn reduction
- Sales collaboration
- Project management
- MSFT Excel
- Access
- PowerPoint
Publication List
available upon request
Summary Of Skills And Expertise
- Strategic and analytic Goizueta MBA & Emory MPH with 20 years transforming business data into measurable business outcomes in the healthcare, communications, and insurance industries.
- Collaborative and persuasive campaign manager adept at partnering with sales and product development to use business data to identify missed revenue opportunities; educate and work in tandem with partners to execute on-target, service specific promotions that drive new customer growth & acquisition, service expansion, and retention.
- Proven track record in developing and documenting data model and reporting requirements that allow an exacting evaluation of attributes across the customer life cycle and tenure (CLTV).
- Consistently recognized for adding deep value in analyzing patterns and trends that have strong implications to sales and service performance, market value and positioning of existing products and services, and success of new product and service launch campaigns.
Timeline
Area Marketing Manager - GA. / N.AL.
Direct Auto Insurance
06.2020 - 01.2024
Manager, Business Intelligence
UPS Capital
01.2012 - 05.2020
Manager, Marketing Strategy
AT&T Mobility
12.2007 - 12.2011
Manager, Marketing Sciences
COX Communications
06.2003 - 09.2007
SAS Instructor
Dept. of Epidemiology, Emory University
08.1999 - 01.2002
Senior Analyst
Centers for Disease Control & Prevention
10.1996 - 06.2003
MBA - Master of Business Administration
Goizueta Business School, Emory University
MPH - Master of Public Health, Epidemiology
Rollins School of Public Health, Emory University
Bachelor of Arts - Biology/ Economics
The Johns Hopkins University
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