MODUPÉ ROUSE
Atlanta
Summary
Dynamic executive with extensive experience at Amazon, specializing in inclusive marketing and transformation strategies for businesses exceeding $400B. Proven expertise in brand expansion and stakeholder engagement, resulting in the successful launch of a global luxury brand with rapid market penetration. Skilled in product innovation and public speaking, contributing to organizational growth and cultural equity initiatives.
Overview
20
20
years of professional experience
Work History
Chief Executive Officer
Finallyfreebrands.com
Atlanta
01.2024 - Current
- Launched and led a global luxury lifestyle and athleisure brand rooted in mental wellness, cultural equity, and self-expression.
- Built the brand from inception to market within 12 months, achieving rapid customer acquisition and press coverage across fashion and business media.
- Oversaw design, product development, and DTC e-commerce strategy through Shopify and social commerce, positioning the brand for scale.
- Authored The Freedom Journal and developed the Freedom Framework(TM), used in corporate wellness programs and national speaking engagements.
- Created strategic influencer partnerships and brand experiences, expanding community engagement, and customer lifetime value.
- Cultivated relationships with stakeholders to enhance collaboration and communication.
Global Director, Inclusive Experiences & Technology
Amazon
Seattle
11.2023 - 08.2024
- Directed enterprise-wide IXT strategy, integrating inclusion into product innovation and customer experience.
- Led global strategic initiatives to enhance operational efficiency across multiple regions.
- Collaborated with cross-functional teams to streamline processes and improve service delivery.
- Managed international teams, fostering collaboration and communication among diverse cultures.
- Analyzed market data to inform product development and growth strategies for global markets.
- Oversaw budget planning and resource allocation for various global projects and initiatives.
- Developed ROI-driven partnership models to enhance collaboration across global business units.
- Created inclusive marketing campaigns that resonated with diverse audiences worldwide.
Global Director, Amazon Stores Transformation
Amazon
Seattle
11.2021 - 11.2023
- Led DEI and transformation strategy for a $400B+ business spanning Amazon.com, Luxury Stores, and Grocery.
- Produced 200+ global campaigns/events, including SHINE Summit (800+ Black & Latina executives) and partnerships with Louis Vuitton and Kindle.
- Contributed to Amazon's ranking as #1 on LinkedIn's 'Most Desirable Workplace,' and improved brand trust across key markets.
- Directed global initiatives to enhance operational efficiency across diverse markets.
- Implemented strategic plans that improved customer engagement and satisfaction.
- Analyzed market trends to inform decision-making and drive innovation.
- Led training programs to develop leadership skills in regional managers.
- Facilitated communication between stakeholders to align business objectives globally.
- Advised senior management on legal issues related to conducting business internationally such as taxation or immigration policy changes.
- Conducted research on potential markets, identified new opportunities, and evaluated risks associated with entering each market.
Global Director, Sales & Marketing Transformation
Amazon Web Services (AWS)
Seattle
09.2020 - 11.2021
- Operationalized DEI strategy across a $100B+ S&M org with 50,000 employees.
- Embedded inclusion into customer-facing campaigns, talent lifecycle, and global governance.
- Led global strategy development and execution across diverse markets.
- Coordinated communication between global offices to ensure alignment on objectives.
- Built and managed operational and financial structures.
- Provided leadership by setting clear expectations, fostering collaboration, resolving conflicts, and motivating team members.
- Managed relationships with key stakeholders in the international business community to ensure successful execution of initiatives.
Head of Global Workforce Strategy & Transformation
Cisco Systems
RTP
01.2006 - 01.2020
- Managed $10M talent budget and built scalable university pipelines in supply chain and logistics.
- Increased global logistics revenue by 30% via customer innovation programs.
- Launched international transformation initiatives, including Cisco's Istanbul Innovation Center.
Education
Bachelor of Arts - Communications
North Carolina Central University
Durham, NC12-2004
Skills
- Executive P&L & Market Strategy
- Innovation & Brand Expansion
- Organizational Growth & Turnarounds
- Inclusive Culture & ESG Leadership
- Consumer Products & Digital Commerce
- Stakeholder Engagement & Board Governance
- Public Speaking
- Global Media
- Investor Relations
- Strategic partnerships
- Product innovation
- Inclusive marketing
- Brand development
- Workforce transformation
- Data analysis
- Operations management
- Budget planning
- Administrative leadership
- Shareholder accountability
- Corporate social responsibility
- Profit & loss
- Business start up
- Market expansion
- Fundraising oversight
Media And Thought Leadership
- Executive Producer, Short Film on Liberation & Mental Wellness
- Author, The Finally Free: Freedom Journal
- Featured in, Impact Atlanta Magazine, Voyage ATL, Black Enterprise
- Speaker, Global Women in Tech, Cannes Film Festival, Atlanta Black Star Week, Grow with Google
Board And Advisory Leadership
- Board Member, Digital Undivided, 01/01/23 - 12/31/25
- Advisory Council, Cannes Can: Diversity Collective Inclusion Awards | ExcelerateHER
- Former Board Member, Urban Assembly Global School of Commerce | Women of Color STEM Awards | Howard University
Timeline
Chief Executive Officer
Finallyfreebrands.com
01.2024 - Current
Global Director, Inclusive Experiences & Technology
Amazon
11.2023 - 08.2024
Global Director, Amazon Stores Transformation
Amazon
11.2021 - 11.2023
Global Director, Sales & Marketing Transformation
Amazon Web Services (AWS)
09.2020 - 11.2021
Head of Global Workforce Strategy & Transformation
Cisco Systems
01.2006 - 01.2020
Bachelor of Arts - Communications
North Carolina Central University
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