Mopati Morolong
Branding And Marketing Officer
Gaborone
Summary
Dynamic Branding and Marketing Officer with a proven track record at Botswana Railways, excelling in brand building and client acquisition. Achieved significant sales growth through innovative marketing strategies and enhanced customer satisfaction via exceptional service. Skilled in digital marketing and a strategic thinker, adept at fostering collaboration and driving impactful campaigns.
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Innovative Sales Professional experienced in converting sales leads and managing multiple accounts. Highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities.
Marketing professional with strong emphasis on driving impactful campaigns and enhancing brand visibility. Demonstrates expertise in digital marketing strategies, market research, and content creation. Known for fostering collaborative team environments and adapting seamlessly to evolving market demands. Valued for exceptional communication skills, strategic thinking, and results-driven mindset.
Overview
11
11
years of professional experience
37
37
years of post-secondary education
Work History
Branding and Marketing Officer
Botswana Railways
04.2021 - Current
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Built strong relationships with industry influencers, securing positive coverage in relevant publications.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Monitored competitor activities, identifying potential threats or opportunities for strategic advantage.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
- Managed social media channels to boost online presence and engagement with consumers , increasing followers from 23000 to 45000 .
- Optimized website content for search engines, enhancing visibility and organic traffic.
- Improved customer loyalty by developing targeted retention programs and initiatives.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Commercial Officer
Botswana Railways
03.2016 - 03.2021
- Established effective communication channels between departments, improving coordination and streamlining decision-making processes.
- Increased sales revenue by developing and implementing effective marketing strategies for commercial products.
- Facilitated trade show participation as means of increasing brand visibility within target markets while simultaneously generating valuable leads.
- Devised targeted promotional campaigns focused on stimulating interest among prospective customers which effectively translated into tangible conversions.
- Managed contract negotiations for better supplier deals, resulting in cost savings and improved profit margins.
- Spearheaded pricing strategy adjustments, resulting in increased competitiveness and accelerated sales growth.
- Enhanced customer satisfaction with timely delivery of products and services through efficient supply chain management.
- Efficiently resolved high profile disputes involving customers thereby maintaining positive relationships and ensuring future collaborations.
- Implemented streamlined processes to improve order fulfillment rates, reducing lead times and boosting customer retention.
- Generated reports detailing findings and recommendations.
Sales Representative
Kgalagadi Breweries
02.2014 - 02.2016
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Collaborated with marketing to create impactful promotional materials for increased brand awareness.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Managed portfolio of high-value accounts, ensuring they received exceptional service.
- Streamlined sales process, reducing time from lead to close.
- Provided feedback from customers to product development team, influencing future product enhancements.
- Negotiated favorable terms in contracts, ensuring both customer satisfaction and profitability.
- Increased market penetration with introduction of innovative sales tactics.
- Contributed to event marketing, sales and brand promotion.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
Education
BBA - Marketing
University Of Botswana
Gaborone 08.2008 - 05.2025
Diploma - Diploma in Accounting And Business Studies
University Of Botswana
University Of Botswana 08.2005 - 05.2025
Skills
Marketing analytics
Brand Management
Client acquisition
Customer segmentation
Public relations
Digital marketing management
Sales strategy development
Social media engagement
Strategic thinker
Account management
Team collaboration
Timeline
Branding and Marketing Officer
Botswana Railways
04.2021 - Current
Commercial Officer
Botswana Railways
03.2016 - 03.2021
Sales Representative
Kgalagadi Breweries
02.2014 - 02.2016
BBA - Marketing
University Of Botswana
08.2008 - 05.2025
Diploma - Diploma in Accounting And Business Studies
University Of Botswana
08.2005 - 05.2025
Similar Profiles
UNITY MONKGOGI MAKUBATEUNITY MONKGOGI MAKUBATE
Internal Auditor at Botswana Power CorporationInternal Auditor at Botswana Power Corporation
Tiroyamodimo Abel MmopiTiroyamodimo Abel Mmopi
Control and Instrumentation Technician at Botswana Power CorporationControl and Instrumentation Technician at Botswana Power Corporation
Akhil Kumar HAkhil Kumar H
Assistant Loco Pilot at Indian RailwaysAssistant Loco Pilot at Indian Railways