Natalie Masterson
Atlanta
Summary
Dynamic market specialist with a proven track record at New Belgium Brewing Company, driving brand visibility and achieving 7% annual revenue growth. Skilled in event management and relationship building, I excel in fostering collaboration and leveraging data-driven insights to enhance customer engagement and satisfaction. Committed to inclusivity and transparency in all endeavors.
Overview
10
10
years of professional experience
Work History
Market Specialist
New Belgium Brewing Company
Atlanta
11.2023 - Current
- Promote and sell beverage products to on-premise and off-premise accounts including bars, restaurants, hotels, and retail outlets.
- Build and maintain strong client relationships by understanding account needs and communicating product features and benefits.
- Manage daily sales operations and execute sales strategies to grow distribution, volume, and brand visibility.
- Lead initiatives for new product launches, including staff trainings, product demonstrations, and event activations.
- Provide ongoing customer support by addressing inquiries, troubleshooting issues, and ensuring brand standards at retail.
- Track sales performance, analyze market data, and adjust strategies to meet and exceed sales targets.
- Strengthen brand loyalty through consistent communication, exceptional service, and strategic account programming.
Event Coordinator
New Belgium Brewing Company
07.2021 - Current
- Executed over 100 events annually, enhancing brand engagement significantly.
- Cultivated strong relationships with customers, vendors, and partners to drive collaboration.
- Led media engagement initiatives that resulted in increased revenue streams.
- Managed annual budgets exceeding $200K while consistently meeting deadlines and reducing costs.
- Sourced high-quality vendors and negotiated contracts, contributing to a 7% annual revenue growth.
Liquid Center Shift Lead
New Belgium Brewing Company
02.2016 - 07.2021
- Fostered team communication and cohesion to ensure customer satisfaction.
- Trained new hires in beer education, company culture, and tours.
- Collaborated with the events team to develop community partnerships.
- Maintained a clean, organized environment with strong attention to detail.
Education
B.A. - Early Childhood Development
Mississippi State University
Skills
- Commitment to inclusivity and fairness
- Commitment to transparency
- Work-life balance advocacy
- Self-motivation
- Event management
- Ability to thrive under pressure
- Effective communication
- Relationship building
- Social media marketing expertise
- Analytical skills
- Data-driven decision-making
Timeline
Market Specialist
New Belgium Brewing Company
11.2023 - Current
Event Coordinator
New Belgium Brewing Company
07.2021 - Current
Liquid Center Shift Lead
New Belgium Brewing Company
02.2016 - 07.2021
B.A. - Early Childhood Development
Mississippi State University