NA'VARIA CJ
Lawrenceville
Summary
Strategic Communications and Fashion Marketing graduate with a focus on enhancing brand visibility and audience engagement. Proven success in developing targeted campaigns and compelling brand narratives that resonate with consumers. Committed to advancing skills through SCAD's Luxury & Brand Management program.
Overview
3
3
years of professional experience
Work History
Human Resources Assistant
Golden Pantry
01.2025 - Current
- Supported daily HR operations, streamlining employee onboarding/offboarding processes, managing separation notices, and ensuring compliance-driven documentation.
- Delivered clear, confidential support to employees and management, demonstrating strong multitasking abilities and timely follow-through on HR inquiries.
- Experienced in conducting internal audits, reviewing and analyzing video footage for incident investigations, maintaining accurate employee records, and ensuring policy adherence.
BEAUTY MARKETING INTERN
LYS BEAUTY
01.2023 - Current
- Collaborated with cross-functional teams to ensure brand consistency across digital platforms, contributing to successful product launches and promotional efforts.
- Supported LYS Beauty's brand and marketing initiatives through content planning, campaign support, and daily brand operations, enhancing overall brand visibility.
- Developed hands-on experience in brand positioning and audience engagement, reinforcing a cohesive brand identity within the beauty industry.
Freelance Brand Management & Content Consultant
Eunoia
01.2023 - Current
- Developed on-brand digital content (social media graphics, blog assets, video clips) to enhance audience engagement and brand consistency.
- Advised on brand voice, positioning, and campaign planning, resulting in increased client visibility and audience engagement.
- Specialized in brand development, social media strategy, and campaign execution to support client objectives.
- Strategizing and managing public relations efforts (press releases, media outreach, influencer partnerships)
- Crafting visual identities (logo design, color palettes, typography)
- Completed studies in Strategic Communications and Fashion Marketing, emphasizing luxury branding and visual identity.
- Eager to expand expertise through SCAD's Luxury & Brand Management program.
Education
Bachelor of Strategic Comm. & PR - Minor I Fashion, Marketing
Sacred Heart University
Fairfield05-2025
Masters in Luxury & Brand Management -
Savanna College of Art And Design
Atlanta, GA06-2026
Skills
- Visual design and media
- Technical creativity
- Integrated marketing strategies
- Fashion and textile knowledge
- Brand strategy
- Consumer research and analysis
- Event coordination
- Reporting and communication
- Employee relations
Training
- Fashion Brand Marketing
- Marketing Integrations
- Trend Forecasting & Analysis
- Digital Publications
Timeline
Human Resources Assistant
Golden Pantry
01.2025 - Current
BEAUTY MARKETING INTERN
LYS BEAUTY
01.2023 - Current
Freelance Brand Management & Content Consultant
Eunoia
01.2023 - Current
Bachelor of Strategic Comm. & PR - Minor I Fashion, Marketing
Sacred Heart University
Masters in Luxury & Brand Management -
Savanna College of Art And Design