Nicholas Del Guercio
Atlanta
Overview
6
6
years of professional experience
Work History
Community Lead
Vuori
06.2024 - Current
- Network and collaborate with local fitness studios to execute localized events in an effort to enhance brand awareness among the local Atlanta community
- Leverage seeding budget and promotions to drive traffic and increase brand affinity among local influencers in the Atlanta market
- Lead a team of associates on the sale floor and provide support for retail management team
- Maintain community budget, generate detailed event recaps, and track community event ROI
Field Marketing Specialist
Adidas Running (Archrival)
12.2021 - 01.2024
- Implement company marketing strategy across 20 retail and wholesale stores across metro area
- Generate brand love for Adidas among store associates and consumers, while converting brand love into sales
- Operate clinics (virtual and in-person) educating associates on product tech across Adidas running lineup (adiZERO, Solar, Ultraboost, etc.)
- Drive sales in store by promoting sales contests and implementing incentive-based selling
- Provide feedback to brand as it pertains to product performance, product sales, and marketing campaign effectiveness.
Head Track & Field and Cross Country Coach
Atlanta Track Club
08.2020 - 12.2021
- Plan and host practice sessions across multiple locations in Atlanta area
- Generate community engagement to help drive team registration
- Over 50% increase in participation in first year as coach
- Led teams to 3 top-5 finishes at Georgia State Meet.
Retail Specialist
Fleet Feet Sports/Big Peach Running Co.
03.2018 - 12.2021
- Perform 3D fit assessments for customers using patented Fit ID technology
- Assist in educating customers about running footwear and apparel across top name brands
- Perform merchandising and stocking functions to ensure store is up to company standards as well as to drive sales
Education
Bachelor of Science Kinesiology -
Augusta University
Augusta, GA08.2019
Skills
- Brand Marketing
- Community Outreach
- Customer Service
- Microsoft Office Word, Powerpoint, Excel
Activities
- Augusta University Track and Cross Country
- 2015 Peach Belt Conference Cross Country Runner of the Year
- 2013, 2015 NCAA Division II National Qualifier, Cross Country
Timeline
Community Lead
Vuori
06.2024 - Current
Field Marketing Specialist
Adidas Running (Archrival)
12.2021 - 01.2024
Head Track & Field and Cross Country Coach
Atlanta Track Club
08.2020 - 12.2021
Retail Specialist
Fleet Feet Sports/Big Peach Running Co.
03.2018 - 12.2021
Bachelor of Science Kinesiology -
Augusta University
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