Results-driven professional with over 5 years of experience as a Social Media Specialist, and proven success in retail sales. Adept at writing copy tailored for Gen Z audiences, managing influencer partnerships, and tracking KPIs to make data-driven improvements. Strong customer service background, with excellent communication and relationship-building skills. Passionate about growing within the digital marketing industry and helping brands expand their online presence through creativity and strategy.
Hi, I’m
Nirali Dantara
Canton
Summary
Overview
9
years of professional experience
1
Certification
Work History
Coach
Retail Salesperson
04.2025 - Current
Job overview
- Delivered exceptional customer service to uphold Coach's luxury brand standards.
- Assisted customers with product selection and styling, enhancing overall sales effectiveness.
- Accurately processed transactions, returns, and exchanges while ensuring cash register integrity.
- Achieved and exceeded individual and store sales goals through strategic upselling techniques.
- Maintained store presentation and visual merchandising standards to boost customer engagement.
- Nurtured long-term customer relationships, fostering repeat business and brand loyalty.
- Completed sales transaction paperwork accurately and in a timely manner.
Brix and Stones
Marketing Specialist
09.2023 - Current
Job overview
- Grew brand presence on Instagram, TikTok, and Facebook, achieving 35% follower increase and 200+ likes per post.
- Crafted persuasive copy for captions, ads, and campaigns, driving 20% rise in online orders and increased in-store traffic.
- Executed influencer outreach programs with over 15 local food influencers to expand brand reach and generate user content.
- Tracked KPIs like engagement rate and reach, providing data-driven recommendations that enhanced campaign performance by 25%.
- Managed content calendars and seasonal campaigns, ensuring alignment of visuals with brand identity.
- Organized promotional events to increase brand awareness and customer engagement.
- Monitored social conversations and engaged with customers to foster a loyal online community.
- Analyzed consumer behavior and market trends to devise impactful marketing strategies.
Taylor & Grace
Marketing Coordinator
10.2024 - 08.2025
Job overview
- Managed digital marketing campaigns across platforms: Google Ads, Meta Ads and LinkedIn.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Conducted market research to identify consumer trends and preferences.
- Optimized campaigns through A/B testing, targeting adjustments, and creative updates for maximum ROI.
- Developed and analyzed email marketing and SMS campaigns to enhance customer engagement and retention.
- Tracked and interpreted campaign performance metrics to inform strategic decision-making.
- Provided actionable insights based on performance data to improve ongoing and future campaigns.
- Delivered comprehensive reports detailing campaign performance, trends, and outcomes.
- Collaborated with designers, content creators, and developers to ensure quality across marketing channels.
- Aligned strategies with sales and product teams to achieve business objectives.
RMP Bearings Limited
Marketing Manager and Product design
04.2019 - 09.2024
Job overview
- Produced engaging website and blog content that attracted and converted target groups.
- Built strategic partnerships with key industry players, agencies, and vendors.
- Prepared and monitored quarterly and annual marketing budgets, allocating funds effectively.
- Resolved customer service issues to enhance satisfaction and loyalty.
- Developed strategies to improve company reputation and drive qualified traffic.
- Executed successful marketing campaigns from ideation through implementation.
- Tested various organic and paid acquisition channels to optimize performance.
- Supervised junior marketers in project execution, ensuring alignment with objectives.
RMP Bearings Limited
Assistant Marketing Manager
09.2018 - 03.2019
Job overview
- Support the marketing team with planning, implementing, and monitoring marketing campaigns.
- Assist with the production of marketing materials and collateral.
- Help organise and coordinate marketing events such as conferences, webinars, and trade shows.
- Evaluate data and create reports on key metrics in order to monitor campaign efficiency and analyse trends.
- Write and edit content for different platforms such as social media, website, and press releases.
- Provide administrative and project support for a variety of marketing programs.
IGA Supermarkets
Marketing Internship
11.2016 - 02.2018
Job overview
- Undertake daily administrative tasks to ensure the functionality and coordination of the department's activities.
- Support marketing executives in organising various projects.
- Conduct market research and analyse consumer rating reports/questionnaires.
- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.).
- Update spreadsheets, databases and inventories with statistical, financial and non-financial information.
- Assist in the organising of promotional events and traditional or digital campaigns and attend them to facilitate their success.
Education
Harvard Business School Online
Digital Marketing
03.2024
University Overview
RMIT University
Master from Business Administration
03.2018
University Overview
Ahmedabad University
Bachelor from Business Administration
04.2015
University Overview
Skills
- Communication and interpersonal skills
- Creative thinking
- Project coordination
- Relationship management
- Fashion industry knowledge
- Fast-paced adaptability
- Team collaboration
- Social media strategy
- Campaign optimization
Certification
Salesforce for Marketers, Retail marketing at Coach
Timeline
Retail Salesperson
Coach
04.2025 - Current
Marketing Coordinator
Taylor & Grace
10.2024 - 08.2025
Marketing Specialist
Brix and Stones
09.2023 - Current
Marketing Manager and Product design
RMP Bearings Limited
04.2019 - 09.2024
Assistant Marketing Manager
RMP Bearings Limited
09.2018 - 03.2019
Marketing Internship
IGA Supermarkets
11.2016 - 02.2018
Harvard Business School Online
Digital Marketing
RMIT University
Master from Business Administration
Ahmedabad University
Bachelor from Business Administration
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