Parker Dixon
Kennesaw
Summary
Motivated sales professional with experience driving revenue growth, optimizing operations, and managing client relationships across retail, marketing, and service environments. Proven ability to exceed quotas, streamline processes, and deliver measurable results through data-driven systems. Entrepreneurial background as a fitness coaching founder with expertise in client acquisition, CRM systems, digital advertising, and high-accountability performance coaching. Seeking a role in pharmaceutical, medical device, or healthcare sales where strong communication, discipline, and relationship-building will support territory growth and customer success.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Supplies Manager
Bobcat of Atlanta
Kennesaw
04.2025 - Current
- Became the highest-grossing Supplies Manager in the Southeast by combining direct sales strategies with targeted marketing campaigns.
- Increased monthly supply sales from $3K → $25K–$30K, generating $180K+ in 7 months (vs. ~$36K prior annual pace).
- Improved branch profitability by maintaining 22%+ monthly profit margins, surpassing the manager average of ~15%.
- Negotiated vendor contracts and optimized pricing, reducing purchasing costs and increasing bottom-line contribution.
- Strengthened customer relationships through proactive service follow-ups and product education, improving repeat order rates.
Founder
The Daily Grind Coaching
Kennesaw
01.2024 - Current
- Built and operate an independent fitness and lifestyle coaching business focused on long-term client transformation through structured systems and accountability.
- Generated consistent client acquisition through referral networks, outbound messaging, and high-touch sales calls.
- Achieved strong client retention by implementing weekly check-ins, customized training plans, nutrition protocols, and program adherence systems.
- Converted prospects into long-term clients using CRM-driven follow-ups, tailored coaching plans, and a structured onboarding process.
- Developed automation workflows to streamline client management, progress tracking, and delivery of training programs.
- Coached clients through fitness, mindset, and routine development, helping them achieve measurable body composition improvements and adherence to daily systems.
Parts Specialist
Bobcat of Atlanta
Kennesaw
01.2025 - 04.2025
- Organized parts operations to boost efficiency and collaboration across departments, enabling consistent profitability across the branch.
- Reduced excess inventory by 18%, saving $12K+/Month in stocking expenses through optimized ordering and tracking systems.
- Won the Parts Sales Competition for highest-grossing region in the Southeast, driven by social media outreach and targeted email campaigns.
- Developed new organizational systems (color-coded yard tracking, machine retrieval processes) that improved turnaround speed and accuracy.
Media Buyer
Advocate1917
Nashville
04.2024 - 01.2025
- Managed multi-industry Google Ads campaigns with measurable ROI, optimizing landing pages, ad copy, and conversion funnels.
- Supported both client acquisition and retention through strategic cold calling, prospecting, and relationship management.
- Built reporting systems in Excel and Google Sheets to track ad performance and improve decision-making.
- Coordinated with cross-functional teams to implement scalable operational systems for campaign management.
Founder
P&M Media
Kennesaw
01.2023 - 03.2024
- Founded and operated a digital advertising startup focused on sales enablement and high-ROI campaigns.
- Cold-called prospects, ran sales calls, and managed retention across active client accounts.
- Directed $20K+ in ad spend, delivering profitable results and increasing client revenue through optimized campaigns.
- Managed CRM workflows that improved client delivery and retention, enabling a smooth merger into Advocate1917.
Education
Bachelor of Science - Marketing
University of Tennessee
Knoxville, TN 08.2020 - 05.2024
Skills
- Process Optimization
- Organization
- Discipline
- Client Coaching & Retention
- Direct Sales
- Lead Generation
- CRM Systems
- Data-Driven Decision Making
- Relationship Building
- Communication Skills
Timeline
Supplies Manager
Bobcat of Atlanta
04.2025 - Current
Parts Specialist
Bobcat of Atlanta
01.2025 - 04.2025
Media Buyer
Advocate1917
04.2024 - 01.2025
Founder
The Daily Grind Coaching
01.2024 - Current
Founder
P&M Media
01.2023 - 03.2024
Bachelor of Science - Marketing
University of Tennessee
08.2020 - 05.2024