Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Parker Nowell

Atlanta

Summary

Seasoned analytics professional with background in strategic planning, team leadership, and performance optimization. Committed to driving company and team growth by developing efficient operational strategies and fostering positive professional relationships. Demonstrated abilities in problem solving, decision making, and communication skills to influence key stakeholders. Proven record of delivering innovative solutions and achieving organizational goals.

Overview

14
14
years of professional experience

Work History

Director, Business Intelligence & Analytics

Mindshare
Atlanta
01.2022 - Current
  • Business Intelligence and Analytics team lead for the Mindshare Atlanta office
  • Develop strategic, cross-channel media outcomes frameworks that align with clients business, marketing and media goals.
  • Design and manage bespoke media research projects tailored to clientsʼ business objectives and measurement needs
  • Prove value of media activations by leading ROI modeling and forecasting projects alongside Mindshare advanced analytics team
  • Evaluate research vendors, technologies and new advertising opportunities to ensure measurement recommendations remain at the forefront of the industry
  • Supervise creation and execution of campaign measurement frameworks and benchmarks
  • Provides training resources and mentorship to ensure my team has the necessary skills to execute on deliverables.
  • Enable faster access to data and reporting deliverables by developing and implementing automated database solutions and reporting dashboards.
  • Develop standardized data and analytics processes to streamline cross-functional workflows.
  • Manage analytics scope of work and staffing across all Atlanta accounts

Associate Director, Business Intelligence & Analytics

Mindshare
Atlanta
11.2019 - 01.2022
  • Partnered closely with clients and internal planning and investment teams to lead the development and implementation of cross-channel media measurement solutions
  • Successfully pitched and implemented eight custom media effectiveness studies as integral components of 2021 and 2022 campaign measurement frameworks
  • Lead the implementation of three large scale media ROI modeling integrations to align media performance with clientsʼ enterprise level objectives
  • Managed ongoing reporting efforts and client relationships

Manager, Digital Research and Analytics

CNN
Atlanta
06.2016 - 11.2019
  • Partnered with cross-functional teams including product, editorial, ad sales and yield to assess digital performance, inform discussion, and drive decisions
  • Managed reporting and analysis for cross-platform CNN.com digital portfolio (e.g.,desktop, mobile web and apps)
  • Developed forecasting methodologies to project traffic lifts on key event days to determine potential ad revenue opportunities
  • Conducted product performance analysis, usability testing and primary research studies to inform recommendations on consumer facing product enhancements
  • Responsible for developing digital traffic forecasting models to inform long term and shortterm budget planning and prioritization across the CNN business
  • Team lead on CNN data automation and aggregation via Domo; managed the relationship with Domo consulting and client support teams; lead the implementation, maintenance and rollout of the CNN Domo instance

Senior Digital Analyst

Moxie
Atlanta
04.2014 - 06.2016
  • Operated as analytics team lead across the Internet Sales line of business for major telecom client
  • Managed end to end analytics process across client's digital activations to develop strategic, data driven initiatives
  • Collaborated across multiple teams (i.e., media, project management, client partnership, customer insights, innovations) within the agency, external partner agencies, and the client to optimize and coordinate campaign strategies
  • Leveraged direct customer feedback data and web data to optimize on current customer journeys, with heavy emphasis on sales funnels.

Web and Media Analyst

Moxie
Atlanta
07.2011 - 04.2014
  • Analyzed online marketing and media data to provide insight into the performance of clientsʼ websites and online/interactive marketing programs
  • Created, implemented, tested and maintained analytics tracking across multiple digital executions
  • Managed and prioritized reporting schedules across multiple clients Developed and defined holistic KPIs and measurement strategies to define success across digital activations

Education

Bachelor of Arts - Journalism, Advertising

The University of Georgia
01.2010

Skills

  • Digital and Media Analytics
  • Data Analysis
  • Dashboarding
  • Data Visualization
  • SQL
  • ROI modeling and forecasting
  • Adobe Omniture Suite
  • CM360
  • Kantar
  • InMarket
  • Upwave
  • Dynata
  • Domo
  • Tableau
  • Power BI
  • Google Analytics

Accomplishments

  • 2025 InMarket Lift Leader recipient

Timeline

Director, Business Intelligence & Analytics

Mindshare
01.2022 - Current

Associate Director, Business Intelligence & Analytics

Mindshare
11.2019 - 01.2022

Manager, Digital Research and Analytics

CNN
06.2016 - 11.2019

Senior Digital Analyst

Moxie
04.2014 - 06.2016

Web and Media Analyst

Moxie
07.2011 - 04.2014

Bachelor of Arts - Journalism, Advertising

The University of Georgia

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Parker Nowell