Peter Orendorf

Capital medical hardware and software sales

• Provided ongoing communication to management on market competitors, industry pricing and relevant changes impacting account viability.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.

• FY14 Presidents Club Winner
• Award for 2nd Highest Quota Attainment 2016 - Nationwide
• Medicraft Hall of Fame Recognition 2018
• Grew the Coastal Georgia market (Savannah, Brunswick, and outlying hospitals and ambulatory surgery centers) to $4 million in revenue
• Managed and mentored sales associates
• Sold and installed market disrupting capital equipment
• Sales and in-servicing for surgical navigation tools, spinal implants, and capital equipment
• Worked with 12 different surgeons to advise them on products, defined revision surgery strategies, and planned specific surgery cases
• Fostered relationships with surgeon recruits to local practices
• Attended society meetings for neurosurgeons and orthopedic spine surgeons, with the goal of increasing product awareness and fostering new business relationships
• Coordinated training and marketing events within the territory for surgeons and their staff

• 2006 Distributor Salesman of the Year
• Grew the Coastal Georgia market by converting competitive users to Depuy Spine resulting in $1 million in accretive sales
• Assisted in sales events, case coverage, and marketing events in the Jacksonville, FL market
• Sales and in-servicing for surgical navigation tools, spinal implants, and capital equipment
• Attended society meetings for neurosurgeons and orthopedic spine surgeons, with the goal of increasing product awareness and fostering new business relationships
• Coordinated training and marketing events within the territory for surgeons and their staff

• Highest Percent to Quota Award 2005
• Grew the Brunswick, GA market from $150k to $2 million in annual revenue
• Sales and in-servicing for surgical navigation tools, spinal implants, and capital equipment
• Worked alongside neurosurgeons and orthospine surgeons to advise them on products and surgical options, defined revision surgery strategies, and planned specific surgery cases
• Attended society meetings for neurosurgeons and orthopedic spine surgeons, with the goal of increasing product awareness and fostering new business relationships
• Coordinated training and marketing events within the territory for surgeons and their staff