Peyton Jordan
Digital Marketing & Project Management Professional
Atlanta,GA
Summary
Experienced project manager and digital marketer with 3+ years of experience coordinating cross-functional teams, managing multi-channel content strategies, and leading client communication. Proficient in creating project roadmaps, adjusting timelines, and delivering results in fast-paced agency environments. Skilled in Asana, Trello, JIRA, and Basecamp. Proven track record of successful project execution and driving business growth through strategic planning and effective communication.
Overview
4
4
years of professional experience
21
21
years of post-secondary education
2
2
Certifications
Work History
Senior SEO Associate
iProspect
01.2025 - Current
- Company Overview: formerly Merkle
- Manage 2–4 large client accounts concurrently, overseeing complex digital content and SEO projects from roadmap creation through execution.
- Coordinate daily with creative, strategy, and development teams to align priorities and maintain clear timelines.
- Lead weekly client meetings and internal syncs; prepare agendas, document actionable next steps, and share status updates with stakeholders.
- Develop and maintain detailed annual project schedules; proactively adjust timelines to accommodate ad hoc requests and evolving client needs.
- Deliver monthly and quarterly performance reports and recommendations directly to clients.
- Utilize Asana, Trello, JIRA, and Basecamp to track project workflows, manage change requests, and ensure timely delivery.
- Conduct SEO 101 workshops for developer teams to improve project alignment.
- Formerly Merkle
SEO Associate
Merkle
01.2022 - 12.2024
- Supported strategic content development, driving +19% Q/Q reach and +83% Q/Q engagement.
- Managed content audits and CMS migrations, increasing organic visibility by +30% and ranked keywords by +110% Y/Y.
- Collaborated across creative and technical teams to meet campaign goals.
Audience Development Intern
NBCUniversal
09.2021 - 12.2021
- Conducted keyword and trend research to guide editorial teams and enhance organic performance.
- Supported content optimization for TODAY.com and NBCNews.com, improving visibility.
Email Marketing Intern
Digital Additive
03.2021 - 05.2021
- Assisted in campaign planning and calendar management, gaining 100+ new newsletter subscribers.
- Designed and analyzed email campaigns using Salesforce Marketing Cloud.
Education
Bachelor of Arts - Advertising
University of Georgia
Athens, GA 05.2001 - 12.2021
Skills
- Project Scheduling
- Cross-Functional Coordination
- Client Communication
- Change Request Management
- Asana
- Trello
- JIRA
- Basecamp
- Salesforce Marketing Cloud
- Data Analysis
- Content Strategy
- Roadmap Development
- Status Reporting
Certification
Google Analytics 4, 01/01/23 - Present
Timeline
Senior SEO Associate
iProspect
01.2025 - Current
SEO Associate
Merkle
01.2022 - 12.2024
Audience Development Intern
NBCUniversal
09.2021 - 12.2021
Email Marketing Intern
Digital Additive
03.2021 - 05.2021
Bachelor of Arts - Advertising
University of Georgia
05.2001 - 12.2021
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