Overview
Work History
Education
Skills
Platform Experience
Timeline
Generic

Pierce A. Wilford

Marietta

Overview

11
11
years of professional experience

Work History

Senior Manager, Paid Media

Acadia (Agency)
07.2023 - Current
  • The only Senior Manager asked to manage 3 pods (teams) simultaneously with individual client portfolios. Demonstrated strong discernment, prioritization and critical thinking to excel.
  • Led project for our largest media client to adopt MMM measurement solution which lead to 46% YoY increase in media spend (Annual working media budget of $18MM).
  • Worked closely and communicated almost daily with C-suite of publicly traded company to align on direction of media and it's impact on the overall business.
  • Provided strong leadership to maximize team performance and enthusiasm. (Team size varied between 5-15)
  • Frequently collaborate across multiple business units to execute initiatives that grow client's business as well as the agency.

ACCOUNT DIRECTOR

Modo Modo (Agency)
02.2023 - 06.2023
  • Recommended and completed valuable projects that helped clients meet performance goals and generate revenue for the agency.
  • Managed client projects from discovery to completion by briefing internal teams, managing project timelines and delivering or presenting final deliverables.

DIRECTOR OF ECOMMERCE

Case-Mate
06.2021 - 02.2023
  • Direct team of 3 direct reports to execute daily and long-term initiatives like website merchandising and marketing plans. (Website built on Shopify)
  • Managed new site launch project which improved site speed 50% and organic traffic volume 90%
  • Achieved year-over-year growth during key seasonal period despite industry-wide regression
  • Manage 5+ vendor relationships including contract negotiations

SENIOR MARKETING MANAGER

FortyFour (Agency - Acquired By Bounteous)
08.2019 - 05.2021
  • Improved cost-per-lead from $150 to $50 for B2B account while scaling media spend to 10x the original amount. Increased their channel mix from just paid social to also include paid search, email, terrestrial radio, and digital radio.
  • Increased monthly avg. monthly revenue over 400% for a B2C account through A/B testing, campaign optimization and improved channel mix.
  • Managed 3 accounts for over 2.5 years developing positive and trusting relationships with client teams. Contributed to 10+ other accounts spanning multiple verticals

MARKETING MANAGER

FortyFour (Agency)
11.2017 - 08.2019

DIGITAL MARKETING MANAGER

Valpak Of Virginia
05.2017 - 11.2017

DIGITAL CHANNEL SPECIALIST

Manalto Inc
02.2016 - 03.2017

MANAGER OF DISPLAY OPERATIONS

Cumulus Media
03.2014 - 02.2016

Education

Bachelor of Science - Information Systems

Kennesaw State University
Kennesaw, GA

Skills

  • Vertical and Lateral communication
  • Client Communication
  • Cross-team collaboration
  • Performance Marketing
  • Marketing Planning
  • Budget Management and Planning
  • Data Reporting and Analysis
  • Vendor Management
  • Hustle Getting things done

Platform Experience

  • Google Ads
  • Google Looker Studio
  • Google Merchant Center
  • Google Analytics
  • Google Tag Manager
  • Facebook Ads Manager
  • TikTok Ads
  • Snapchat Ads
  • LinkedIn Ads
  • Klaviyo Email Marketing
  • Wunderkind (SMS Marketing)
  • Shopify
  • Asana (Project Management)

Timeline

Senior Manager, Paid Media

Acadia (Agency)
07.2023 - Current

ACCOUNT DIRECTOR

Modo Modo (Agency)
02.2023 - 06.2023

DIRECTOR OF ECOMMERCE

Case-Mate
06.2021 - 02.2023

SENIOR MARKETING MANAGER

FortyFour (Agency - Acquired By Bounteous)
08.2019 - 05.2021

MARKETING MANAGER

FortyFour (Agency)
11.2017 - 08.2019

DIGITAL MARKETING MANAGER

Valpak Of Virginia
05.2017 - 11.2017

DIGITAL CHANNEL SPECIALIST

Manalto Inc
02.2016 - 03.2017

MANAGER OF DISPLAY OPERATIONS

Cumulus Media
03.2014 - 02.2016

Bachelor of Science - Information Systems

Kennesaw State University

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Pierce A. Wilford