Pradnya Desai
Deepak
Vasco da Gama
Summary
Passionate storyteller with a knack for crafting brand anecdotes and weaving captivating narratives. Recognizes that each product has its own unique story to tell, requiring tailored plot changes or continuations. Firm believer in the timeless significance of stories, whether they become part of history or create something historic themselves.
Overview
5
5
years of professional experience
3
3
Certifications
5
5
Languages
Work History
Content Specialist
Livspace
02.2022 - 10.2024
- Email marketing, copywriting, Blog writing
- LMS management
- - Helped put together a cloud-based LMS for the organization for their internal and external staff
- LMS and website management content updates, onboarding, SEO, design, landing page banners and creatives, Analytics report creation via xl / Google Sheets- time spent, actions taken
- Livspace magazine - Blog management
Inhouse social media and SEO manager
Royal Food
10.2021 - 02.2022
- My main task was to manage the Royal Food website content (Design/ UX, SEO, updates,) and manage and create content updates across delivery platforms like Dotpe and Swiggy
- Managing an outsourced social media team and fine-tuning content with creative and analytic inputs
- Others- Ad copywriting, creatives, infographics
Social media manager
Tropica
10.2021 - 02.2022
- Curating creative Instagram and Facebook posts/ reels/ stories by putting the idea across with a graphic designer, and copywriting
- Content calendars - to not lose sight
- Updating Google Business, and Tripadvisor with new content
- Automation of posts and creation of analytical dashboards to track trends and progress
Academic Content and Learning Developer
BYJUs
02.2020 - 10.2021
- Company Overview: Ed tech
- As Academic content creators, we had to create mind maps, presentations for the tutors, creative and knowledge-based script writing for video content and work on gamification of content across media
- Professional blog and copywriting - for the official website
- Ed tech
Education
Bpharm -
Goa University
PG Certification in Advanced Digital Marketing - Content communication, Branding and Analytics
MICA Ahmedabad x Upgrad
Diploma in creative writing - undefined
Indira Gandhi National Open University
Skills
- Yoast SEO
- Hubspot
- Google Keywords
- keywords XP
- Google Console
- Plagiarism checker
- Grammarly
- SEMrush writing assistant
- Canva
- Figma
- Snapseed
Certification
Google - digital marketing
Achievements And Awards
Awarded and recognized for LMS launch and sales and operations content onboarding - Livspace organization.
Timeline
Content Specialist
Livspace
02.2022 - 10.2024
Inhouse social media and SEO manager
Royal Food
10.2021 - 02.2022
Social media manager
Tropica
10.2021 - 02.2022
Academic Content and Learning Developer
BYJUs
02.2020 - 10.2021
PG Certification in Advanced Digital Marketing - Content communication, Branding and Analytics
MICA Ahmedabad x Upgrad
Diploma in creative writing - undefined
Indira Gandhi National Open University
Bpharm -
Goa University
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