Summary
Overview
Work History
Education
Skills
Accomplishments
Tools
Certification
Volunteer Experience
Online Presence - Website
Websites
Timeline
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PRIYA PILLAI

PRIYA PILLAI

Alpharetta

Summary

I bring an owner-operator mindset and a data-driven approach to marketing, with expertise in positioning, go-to-market strategies, product launches, buyer journey maps, and program management. My experience spans diverse industries, from Fortune 500 companies to startups, including SaaS, F&B, and manufacturing, across B2B, B2C, and D2C markets. I excel in client engagement, marketing optimization, and budget management, while continuously refining my relationship-building and adaptability skills. Committed to a human-centered, mission-driven work environment, I prioritize trust and collaboration.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Product Marketing Lead

20Days
Atlanta
01.2023 - Current
  • Company Overview: A startup dedicated to offering sustainable and healthy snack options for children. Website: https://20daysnacks.com
  • Core team member of 20 Days_snacks, responsible for driving business and marketing strategies.
  • Developed and executed a comprehensive product positioning strategy by aligning product-market fit, defining key customer use cases, and crafting a targeted messaging framework.
  • Led category creation by refining the unique selling proposition ‘USP’ and leveraging market data to shape messaging across the buyer journey. Achieved 220% compound annual growth rate ‘CAGR’ in revenue over two years.
  • Developed and executed a GTM strategy focused on product launch, adoption, and PLG growth.
  • Worked with the sales team to create targeted enablement materials, including battle cards, to engage the ideal customer profile ‘ICP’.
  • Led product development by conducting comprehensive market research, competitive analysis, and capturing the voice of the customer.
  • Led the development and launch of the 'Magic Label' campaign, focused on children's nutrition.
  • A startup dedicated to offering sustainable and healthy snack options for children. Website: https://20daysnacks.com

Senior Product Marketing Manager

Logiwa
Chicago
09.2022 - 01.2023
  • Increased product adoption by 20% through targeted upsell strategies for the Logiwa AI product launch.
  • Improved win rates by 15% by creating targeted battle cards and marketing collateral using data analytics.
  • Collaborated and developed a sustainable framework to bridge product knowledge gaps between cross-functional teams.
  • Translated the AI and robotics capabilities into clear buyer value, shaping messaging, GTM, and enablement that drove adoption and increased the pipeline by 18%.

Product Marketing Manager

Skuid
Atlanta
09.2019 - 09.2022
  • Developed messaging and positioning around prospect's buying cycle.
  • Structured and created engaging customer touchpoints with the right mix of content and channels.
  • Spearheaded product launches and release marketing by deploying repeatable frameworks.
  • Enabled and executed GTM strategy & motions for user adoption, retention, pipeline generation and conversion.
  • Collaborated with product management, sales/partner leadership, and field teams.

Business Lead - Dremel

Bosch
Bangalore
04.2009 - 07.2016
  • Spearheaded relaunch of failing product, achieving 150% growth in three years.
  • Recognized by the Bosch Board for the successful launch of Dremel tools in a new market.
  • Ownership and implementation of end to end Go-to-Market strategy for product launch and growth.
  • Oversaw the use of marketing automation programs to drive best practices.

Education

MBA - Marketing and Finance

Indo German Training Center
Mumbai, India
08.2009

Bachelor's Degree - Bachelors of Management Studies

SIES college
Mumbai, India
04.2007

Skills

  • Positioning
  • Messaging
  • GTM
  • Lead Generation
  • Product Led Growth
  • Data Analytics
  • Market Research
  • Strategic Marketing
  • Sales Enablement
  • Budget Management
  • Product Launch
  • Content Strategy
  • Brand Awareness
  • Cross-functional lead
  • SaaS, AI, Manufacturing, FNB

Accomplishments

  • Led category creation for 20Days, creating strong differentiators and securing 12 B2B accounts in 18 months.
  • Spearheaded the successful relaunch of Dremel's failing product, driving 150% growth over three years by honing in on positioning, GTM, and market research.
  • Built the PLG framework for Skuid, strengthening positioning and GTM, and expanded market presence leading to acquisition by Nintex.

Tools

Proficient in Asana, Salesforce, Tableau, Google Analytics, Trello, Slack, Marketo, Heap, Apple platforms, FullStory, and Qualtrics, with experience leveraging AI-driven presentations to enhance data insights and decision-making.

Certification

Graduate degree certification in Nonprofit Management, Harvard University

Volunteer Experience

Board Member: Kismet Education,  Dedicated to providing a comprehensive range of educational support for local schools.

Online Presence - Website

https://20daysnacks.com

Timeline

Product Marketing Lead

20Days
01.2023 - Current

Senior Product Marketing Manager

Logiwa
09.2022 - 01.2023

Product Marketing Manager

Skuid
09.2019 - 09.2022

Business Lead - Dremel

Bosch
04.2009 - 07.2016

MBA - Marketing and Finance

Indo German Training Center

Bachelor's Degree - Bachelors of Management Studies

SIES college

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PRIYA PILLAI