
Salesforce Technical Lead and Solutions Architect with 15+ years of hands-on experience designing, developing, and delivering enterprise CRM solutions across financial services, telecommunications, and technology sectors. Proven track record leading complex Salesforce implementations including Org migrations, Lightning upgrades, MuleSoft integrations, and DevOps transformations at industry-leading organizations such as Morgan Stanley, E*TRADE Financial, Verizon Wireless, and Capital One. Skilled at bridging business requirements and technical execution — translating stakeholder needs into scalable, compliant, and high-performance Salesforce ecosystems. Holds 5 active Salesforce certifications including Platform Developer I, Sales Cloud, Sharing & Visibility Architect, Platform App Builder, and Administrator.
• Serve as Salesforce Technical Lead for B2B and B2C Wealth Management CRM platform, supporting Morgan Stanley and E*TRADE Financial clients across enterprise-scale operations
• Led end-to-end Salesforce integration projects including Org migration, Lightning Web Components (LWC) upgrade, and MuleSoft API integrations to expose Salesforce data to external enterprise applications
• Spearheaded Process Builder to Flow migration using Salesforce Copilot, modernizing automation and reducing technical debt across the Salesforce org
• Implemented and manage Flosum DevOps deployment tool, improving release velocity and reducing deployment errors by 40%
• Configured OwnBackup backup and recovery solutions ensuring data protection, compliance, and automated recovery processes across Salesforce environments
• Provided technical leadership for CRM program delivery, Salesforce.com release management, escalation resolution, and enterprise risk mitigation
• Collaborated with cross-functional teams to design scalable Salesforce solutions aligned with Financial Services Cloud (FSC) best practices
• Developed bi-directional RESTful integrations between Salesforce and ConnectWise CRM to automate service case creation and synchronize technician dispatch operations
• Built Apex Batch Classes and Schedulers to synchronize Customer and Contact data from external enterprise systems into Salesforce, ensuring consistent records across platforms
• Implemented logistics billing integration between Salesforce and NetSuite ERP using Celigo integrator.io, enabling automatic sales order generation based on field service activities
• Developed REST integrations with FedEx and DHL shipping providers to generate shipping labels directly from Salesforce for parts logistics and customer deliveries
• Implemented Informatica Cloud integrations for Salesforce-to-Salesforce data exchange and automated data extraction/import using flat files
• Leveraged AWS services including Amazon Redshift to support large-scale data processing and operational analytics reporting
• Customized Salesforce Sales Cloud platform to support Verizon FiOS sales lifecycle including lead intake, account management, opportunity tracking, and broadband order processing across 5M+ customers
• Developed Apex triggers to handle complex business logic including vendor assignments, account reassignments, sharing recalculations, and roll-up summaries from Order Touches to Broadband Tracking parent objects
• Implemented Territory Management, Partner Communities, and Force.com Sites to support both internal sales teams and external channel partners
• Built integrations to import and process marketing leads from Database Marketing team (Consumer Door-to-Door and Business segments)
• Developed synchronization of partner accounts and partner users from the Coffee2Go Partner Provisioning system
• Supported application deployments using Change Sets and Force.com Migration Tool, while providing admin and end-user support for smooth adoption
• Served as Salesforce Developer/Admin on a strategic re-platforming project migrating Capital One's Credit Review System (CRS) onto Salesforce as the official System of Record (SOR)
• Designed and implemented a task-driven workflow system automating the end-to-end credit review lifecycle, supporting CRCS, CRC, and RCR review groups
• Built automated workflows, approval processes, and Apex triggers to eliminate manual spreadsheet-driven processes and improve compliance tracking and audit readiness
• Developed custom Salesforce solutions for issue tracking, credit documentation management, and approval workflows, improving transparency across the Credit Review department
• Collaborated with business stakeholders to translate complex compliance and regulatory requirements into scalable Salesforce solutions
• Implemented reporting dashboards and analytics to provide real-time visibility into credit review status and risk metrics
Salesforce Platform (Sales Cloud, Service Cloud, Financial Services Cloud)
Apex Development (Classes, Triggers, Batch, Schedulers)
Lightning Web Components (LWC) & Aura Components
Visualforce Pages & Controllers
MuleSoft Integration & REST/SOAP APIs
Salesforce Flows & Process Builder
Salesforce Administration & Configuration
DevOps & CI/CD (Flosum, Change Sets, Forcecom Migration Tool)
OwnBackup Data Protection & Recovery
Salesforce Org Migration & Lightning Upgrade
Informatica Cloud & Celigo Integratorio
AWS Services (Amazon Redshift)
NetSuite ERP Integration
ConnectWise CRM Integration
Agile/Scrum Methodology
Stakeholder Management & Technical Leadership
Salesforce Certified Sharing & Visibility Architect (#2763731)
Salesforce Certified Sales Cloud Consultant (#21746992)
Salesforce Certified Platform Developer I (#20804458)
Salesforce Certified Platform App Builder (#18098811)
Salesforce Certified Administrator (#1459382)
Flosum Professional Level Certified