RANDALLA LAWRENCE
Atlanta
Summary
Dynamic Public Relations Specialist and Event Production Coordinator with over seven years of experience orchestrating high-profile events, including awards shows, brand launches, and media gatherings. Expertise in event logistics, client relations, brand alliances, and media management consistently delivers seamless and unforgettable experiences. Proven track record of driving impactful results through strategic planning and execution, complemented by strong connections within the entertainment industry. Prepared to leverage extensive production skills to elevate events from concept to completion in a challenging new role.
Overview
11
11
years of professional experience
Work History
Public Relations Specialist | Event Coordinator
CR8 Agency
01.2023 - 01.2025
- Monitored press campaigns and tracked media coverage for the 2023 BET Hip Hop Awards and the 2024 Urban One Music Awards
- Designed tip sheets for over 100 media outlets and shared them to enhance coverage, resulting in increased exposure on Rolling Out, Revolt, and other prominent blogs.
- Managed red carpet logistics by coordinating media positioning with over 50 media outlets and talent entrances to maximize visibility and create memorable moments.
- Collaborated with creative teams such vendors to develop concepts and themes aligned with client objectives and audience expectations.
- Directed the event setup, production, and teardown processes, ensuring compliance with safety regulations and maintaining a keen attention to detail.
- Communicated with clients and stakeholders to understand event requirements, providing regular updates to ensure all deliverables were met.
Public Relations Specialist | Event Coordinator
Theory Comm
10.2020 - 02.2024
- Improved event operations by arranging venue layouts, seating, and check-in procedures to enhance the guest experience.
- Guided media and talent to their designated areas and facilitated coverage during events to maximize visibility.
- Handled press logistics, coordinating red carpet interviews and photoshoots with celebrities and media outlets for increased exposure on leading blogs and platforms.
- Supported event production for screenings, openings, and parties to effectively connect clients with their target audiences.
- Contributed to the creation of event layouts, seating arrangements, and schedules to optimize space utilization and ensure client satisfaction.
Talent Relations and Booking Manager
Mula Radio Show
05.2014 - 09.2015
- Orchestrated the scheduling and reservation of artists for performances while offering on-site assistance to guests such as providing schedule, walkthroughs, and other hospitality needs.
- Managed a series of shows, enhancing visibility for talent and skillfully handling a surge of incoming inquiries (15-25 daily) seeking future collaborations.
- Played a pivotal role in expanding the talent roster by enticing new artists and nurturing strong ties with existing ones, which included sending captivating pitch emails and arranging meetings.
- Controlled the power of diverse social media platforms, including Instagram, Twitter, and Facebook, to elevate show promotions and engage a wider audience.
Education
BACHELOR OF INTERDISCIPLINARY STUDIES - Public Relations, Communication, Minor in Marketing
Georgia Southern University
Skills
- Event management
- Campaign performance analysis
- Organizational strategy
- Media relations planning
- On-set coordination
- Collaborative brand alliances
- Project coordination
- Public relations management
Timeline
Public Relations Specialist | Event Coordinator
CR8 Agency
01.2023 - 01.2025
Public Relations Specialist | Event Coordinator
Theory Comm
10.2020 - 02.2024
Talent Relations and Booking Manager
Mula Radio Show
05.2014 - 09.2015
BACHELOR OF INTERDISCIPLINARY STUDIES - Public Relations, Communication, Minor in Marketing
Georgia Southern University