Rashida Moore
Stone Mountain
Summary
Dynamic and mission-driven leader with extensive experience in crisis and issues management, media relations, and strategic corporate communications. A decisive and results-oriented professional known for providing visionary leadership in high-pressure environments, guiding teams through crisis scenarios, and shaping public narratives. Proven expertise in protecting and defending organizational reputation, stakeholder engagement, and policy advocacy. Adept at translating complex issues into compelling narratives that drive public awareness, trust, and policy impact.
Overview
9
9
years of professional experience
Work History
Public Health Analyst
Centers for Disease Control and Prevention
11.2024 - 05.2025
- Led crisis communications and developed strategic responses to mitigate reputational risks.
- Served as a trusted advisor to senior leadership, guiding incident management, crisis response, and high-profile issue navigation.
- Provided media training to senior executives, preparing them for high-stakes engagements.
- Monitored, analyzed, and anticipated emerging reputational threats, proactively developing response strategies.
- Spearheaded the development and dissemination of targeted donor and partner communications, including detailed reports, briefing documents, and stakeholder updates to amplify CDC's impact, gain advocates, and advance the agency's work to improve adolescent health in schools.
- Crafted data-driven narratives and visual materials to increase the visibility of CDC's adolescent health initiatives, using design and storytelling to influence partners and policymakers.
Public Health Advisor
Centers for Disease Control and Prevention
09.2021 - 09.2024
- Directed crisis communications efforts, leading the development of over 300 strategic responses annually.
- Managed relationships with media outlets, journalists, and key stakeholders to shape public discourse.
- Represented CDC in multi-sectoral global health collaborations, building trust and fostering engagement with ministries of health, donors, and private partners.
- Spearheaded national issue advocacy campaigns, leveraging data-driven insights to craft compelling narratives.
- Led high-performing teams, providing strategic direction and mentorship to enhance team effectiveness.
- Coordinated interagency communications, ensuring consistency in messaging during public health crises.
- Served as a key liaison to international partners, facilitating regular cross-time-zone collaboration and ensuring seamless communication between U.S. and field-based teams.
Health Communications Specialist
Centers for Disease Control and Prevention
03.2021 - 09.2021
- Managed real-time crisis response communications, acting as a liaison between CDC technical staff, White House, Congress, and state and local officials.
- Developed targeted communications to shape public perception and policy discussions.
- Orchestrated partner and stakeholder engagements, including webinars and briefings with the White House and the Department of Education, reaching over 2,000 participants per session, increasing awareness and trust in public health initiatives.
- Led executive messaging efforts, training senior leaders for media engagements.
Health Communications Specialist
Centers for Disease Control and Prevention
10.2018 - 02.2021
- Designed and executed corporate-level strategic communication frameworks, ensuring alignment with policy objectives.
- Managed global partnership relations through the coordination of over 100 high-level visits and engagements, advancing CDC's reputation and reinforcing alignment with partner priorities and global health partners.
- Provided issues management counsel to leadership, mitigating potential risks and reputational threats.
Crisis Management Specialist
Centers for Disease Control and Prevention
09.2016 - 09.2018
- Led crisis preparedness and incident management efforts, strengthening response capabilities across multiple countries.
- Developed budget strategies for emergency management programs, ensuring fiscal responsibility.
- Trained and mentored stakeholders on crisis communication best practices, reinforcing organizational resilience.
Education
Master of Public Health - Public Health
Mercer University
Atlanta05-2016
Bachelor of Science - Biology
Georgia State University
Atlanta, GA08-2012
Skills
- Executive Messaging
- Corporate Communications
- Policy & Public Affairs
- Risk & Reputation Management
- Crisis & Emergency Communications
- Media & Stakeholder Relations
- Incident Management & Crisis Response
Timeline
Public Health Analyst
Centers for Disease Control and Prevention
11.2024 - 05.2025
Public Health Advisor
Centers for Disease Control and Prevention
09.2021 - 09.2024
Health Communications Specialist
Centers for Disease Control and Prevention
03.2021 - 09.2021
Health Communications Specialist
Centers for Disease Control and Prevention
10.2018 - 02.2021
Crisis Management Specialist
Centers for Disease Control and Prevention
09.2016 - 09.2018
Master of Public Health - Public Health
Mercer University
Bachelor of Science - Biology
Georgia State University