RENEE RICHARDSON
Stockbridge
Summary
Led merchandise stocking and promotional display planning, ensuring optimal product visibility.,Partnered with store management to strategize and execute successful seasonal and promotional merchandising.,Consistently increased Coca-Cola revenue by crafting captivating merchandise presentations.,Coordinated cohesive displays to unify diverse offerings, driving sales growth.,Leveraged creativity and organization to fulfill promotional objectives.,Championed the identification of prospects, transforming leads into loyal customers.,Utilized advanced communication skills to discern client needs and secure sales.,Praised for innovative approaches and resourcefulness in surpassing sales and profit goals.,Contributed 10 1/2 years of experience in merchandising and sales.
Overview
18
18
years of professional experience
Work History
Merchandiser
Premier National Solutions
08.2024 - Current
- Developed merchandising strategies that enhanced product visibility and maximized sales potential.
- Analyzed market trends to optimize inventory levels and meet consumer demand effectively.
- Collaborated with cross-functional teams to execute promotional campaigns aligned with brand objectives.
- Trained and mentored junior merchandisers on best practices in product placement and category management.
- Managed relationships with retailers to ensure optimal shelf space and compliance with company standards.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Trained new team members in merchandising best practices, ensuring a cohesive approach across the store.
- Arranged consistent shelves, bins, and racks at Number locations by following established planograms.
Sales Merchandiser/Account Manager
Coke-Cola
Horseheads, New York
09.2021 - 07.2024
- Created customized presentations for clients demonstrating the value of company products.
- Developed store-specific plans that increased overall sales performance by 20%.
- Analyzed market trends and customer feedback to develop pricing strategies.
- Monitored competitor activity to identify potential threats or opportunities in the marketplace.
- Developed and implemented sales strategies to increase brand presence in the marketplace.
- Prepared weekly and monthly reports summarizing store visits, competitive activities, account performance.
Merchandiser
Pepsico Inc.
Horseheads, NY
04.2016 - 06.2021
- Updated pricing and signage to complete product displays and educate customers.
- Worked with managers and advertising directors to optimize promotions.
- Arranged consistent shelves, bins and racks at 4 locations by following established planograms.
- Completed stock orders and managed inventory levels.
- Loaded and unloaded merchandise using ladder and pallet jack.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Established strong vendor relationships to maintain and support business.
- Prospected 4 potential customers per week through sales and maintained solid 100% conversion rate.
Stock Associate/Cashier
Dollar General
Elmira, NY
03.2014 - 04.2016
- Helped customers complete purchases by moving heavy items, collecting payments and bagging purchases.
- Supported promotional plans by updating signage with price changes.
- Maintained current knowledge of shelf planogram and end cap plans to effectively merchandise products.
- Accepted delivered packages, verified products and checked delivery totals to keep system records current and accurate.
- Maintained effective team member communication.
- Greeted customers and directed to requested products.
Cashier/Overnight Stocker
Weis Markets Inc.
Elmira, NY
03.2008 - 09.2012
- Restocked, arranged and organized merchandise in front lanes to drive product sales.
- Operated cash register for cash, check and credit card transactions with 100% accuracy.
- Stayed current on available products, store promotions and customer service policies to better shoppers.
- Performed daily inventory checks of merchandise on hand through hand held device and checking back room.
Education
Some College (No Degree) - Law And Protection (security)
SCT Boces
Elmira, NYHigh School Diploma - undefined
Southside High School
Elmira, NY06-2001
Skills
- Assisted in maintaining reliable and punctual operations
- Facilitated positive vendor relationships
- Supported stocking and replenishing of inventory
- Gained product knowledge to enhance customer interactions
- Provided account servicing for client needs
- Delivered excellent customer service to enhance client satisfaction
- Conducted lead prospecting to identify potential clients
Timeline
Merchandiser
Premier National Solutions
08.2024 - Current
Sales Merchandiser/Account Manager
Coke-Cola
09.2021 - 07.2024
Merchandiser
Pepsico Inc.
04.2016 - 06.2021
Stock Associate/Cashier
Dollar General
03.2014 - 04.2016
Cashier/Overnight Stocker
Weis Markets Inc.
03.2008 - 09.2012
Some College (No Degree) - Law And Protection (security)
SCT Boces
High School Diploma - undefined
Southside High School