Open To Work
Rob Baker
Atlanta
Work Preference
Summary
Lifecycle and customer marketing professional with a strong track record in high-growth B2B SaaS. Successfully implemented strategies that boosted email engagement metrics and increased marketing qualified leads by over 25%. Recognized for building effective marketing funnels and collaborating with cross-functional teams to drive results.
Overview
1
1
Certification
19
19
years of professional experience
Work History
Lifecycle Marketing
RWB Growth Partners
Atlanta
09.2016 - Current
- Developed and implemented marketing strategies to enhance brand awareness and achieve business goals.
- Maintained high occupancy rates through targeted marketing strategies and promotional campaigns.
- Created and optimized content for website updates, blog posts, press releases, and marketing materials to enhance audience engagement.
- Collaborated with cross-functional teams to drive project completion and align objectives.
- Coordinated efforts among sales, marketing, and finance departments to achieve organizational objectives.
Lifecycle Marketing Manager II
Intuit Mailchimp
Atlanta
01.2023 - 01.2024
- Led strategic planning and execution of customer engagement initiatives to maximize retention and lifetime value.
- Boosted email metrics for high-engagement customers through strategic improvements and personalized content, resulting in increased engagement.
- Spearheaded development and implementation of customer newsletter program, enhancing communication with key demographics and fostering stronger relationships.
- Conducted research and analysis on feasibility of customer SMS marketing program to identify opportunities for increasing user engagement and retention.
Head of Lifecycle Marketing
Dozuki
San Luis Obispo
01.2021 - 01.2022
- Developed and managed automation playbooks for narrative-driven campaigns, improving top and middle funnel conversions for enterprise clients.
- Rebuilt automated content funnels, increasing marketing qualified leads and engagement rates by over 25% in two months.
- Achieved an 18% increase in marketing qualified lead volume through optimized funnel journeys.
- Designed and implemented growth programs that increased customer engagement, generated leads, and influenced revenue.
- Developed a comprehensive content calendar that included email, landing pages, SMS campaigns, and lifecycle strategies.
- Implemented churn mitigation strategies to enhance customer retention and satisfaction.
- Collaborated remotely with cross-functional teams to align on strategic initiatives and objectives.
- Engaged in performance analysis to refine marketing approaches and maximize effectiveness.
Head of Marketing
Kiss Books
Indianapolis
01.2020 - 01.2021
- Spearheaded reconstruction of marketing and automation stack, achieving 30% year-over-year revenue growth.
- Orchestrated transformation of paid search and social initiatives, optimizing bidding strategies and retargeting efforts to improve campaign performance.
- Implemented impactful demand generation through email marketing, paid social campaigns, and webinars.
- Developed marketing strategy and go-to-market plan for customer acquisition as executive team member, aligning efforts with company growth objectives.
Senior Director, Marketing
ShootProof
Atlanta
01.2017 - 01.2020
- Developed marketing strategy for high-growth B2B SaaS platform targeting professional photographers, contributing to significant market presence.
- Led full-stack growth marketing scrum team, conducting experiments that increased trial-to-paid conversion by 17%.
- Scaled customer base to 50,000 paid users within two years without a sales team.
- Expanded marketing team from four to 13 members, enhancing product marketing and demand generation.
- Created customer success team, increasing trial conversion rate from 17% to 35%.
- Implemented churn mitigation program, enhancing customer retention rates and reducing churn.
Lifecycle Marketing Director
ShootProof
Atlanta
01.2016 - 01.2017
- Introduced marketing automation platform and revamped funnel emails for trial onboarding, promotions, webinars, and ambassador program.
- Redesigned customer journey to improve trial onboarding success and boost upsell revenue.
- Managed strategy and execution of retention marketing and win-back campaigns, maximizing customer engagement.
- Led overhaul of marketing software stack, enhancing demand generation and driving paid user growth.
Marketing Director
Capture Integration
Atlanta
01.2012 - 01.2016
- Directed marketing initiatives for premier professional digital photography equipment provider, enhancing brand visibility and customer engagement.
- Launched digitalback.com, expanding e-commerce sales by over 300% within two years through strategic retargeting and cross-selling.
- Spearheaded corporate rebranding, creating new logo, website, and key messaging to align with market trends and improve brand perception.
- Achieved "Marketing Partner of the Year" from Phase One in 2014 and 2015.
Technical Product Marketing Representative (National)
Olympus Imaging America, Inc.
01.2008 - 01.2011
- Coordinated marketing and training initiatives for digital cameras with national and specialty photography retailers to enhance product visibility and retailer engagement.
- Executed over 20 major annual sales events, driving 35% repeat account growth and strengthening relationships with key retailers.
- Awarded 'Technical Sales Representative of the Year 2010' by executive management for exceptional performance.
Education
BFA -
Rhode Island School of Design
Providence, RISkills
- Mailchimp and G Suite
- HubSpot and Salesforce
- ActiveCampaign and Eloqua
- UserIQ and Intercom
- Google Analytics and AdRoll
- RollWorks
- Tableau and VWO
- Content Design
- Customer journey mapping
- Customer Insights
- Asana and Terminus
- Slack and Atlassian tools
Certification
- Iterable
- Capture One Pro Certified Professional
Timeline
Lifecycle Marketing Manager II
Intuit Mailchimp
01.2023 - 01.2024
Head of Lifecycle Marketing
Dozuki
01.2021 - 01.2022
Head of Marketing
Kiss Books
01.2020 - 01.2021
Senior Director, Marketing
ShootProof
01.2017 - 01.2020
Lifecycle Marketing
RWB Growth Partners
09.2016 - Current
Lifecycle Marketing Director
ShootProof
01.2016 - 01.2017
Marketing Director
Capture Integration
01.2012 - 01.2016
Technical Product Marketing Representative (National)
Olympus Imaging America, Inc.
01.2008 - 01.2011
BFA -
Rhode Island School of Design