Rose Rodriguez
Atlanta,Ga
Summary
Results-driven sales leader with 8+ years of experience in digital media, B2B advertising, and team management. Proven track record of building, coaching, and scaling high-velocity inside sales teams to exceed revenue targets. Expert in designing repeatable sales systems, optimizing the sales funnel, and driving cross-functional alignment with Marketing, and Product. Adept at leveraging data, process innovation, and mentorship to unlock new opportunities and deliver predictable, scalable revenue growth for SMB and mid-market segments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Partner Manager, US SMB Sales
Pinterest
05.2023 - Current
- Built and managed a high-performing inside sales pod, onboarding and optimizing 50+ SMB and mid-market advertiser accounts across Retail, CPG, Media, and Health verticals.
- Consistently exceeded revenue targets, including a 25% YoY increase through targeted client engagement and analytics-driven strategies.
- Designed and implemented scalable sales systems, including the SDR Handoff Playbook, BANT Lead Workflow, and opportunity management frameworks, adopted across the sales org.
- Led the Shopify160 Reactivation Pilot, closing a $142K account and achieving 100% win rate on incentive programs.
- Initiated and scaled a mentorship program, improving new hire performance by 40% and supporting ongoing team development.
- Developed and delivered advanced training on sales tools, campaign setup, and third-party integrations, driving a 15% increase in operational efficiency.
- Authored and maintained sales resources, prospecting sequences, and vertical-specific messaging, enabling repeatable success for the team.
- Recognized for leadership in urgent account escalations, pipeline hygiene, and fostering a collaborative, high-performance team culture.
Director of Marketing and Business Development
InFrame Consulting
06.2018 - 04.2023
- Built and led a business development team, driving new business acquisition and expanding sponsorship revenue for SMB and mid-market clients.
- Developed and executed digital marketing and outbound sales campaigns, increasing online engagement and lead generation.
- Fostered strategic partnerships and sponsorships, supporting marketing goals and expanding outreach.
- Oversaw campaign performance, leveraging analytics to optimize strategies and deliver measurable ROI improvements.
Account Executive
Cox Media Group
04.2016 - 12.2017
- Consulted on digital marketing strategies and managed a team of 5, adding 272 new accounts and significantly expanding sales volume.
- Negotiated client contracts and facilitated the sale of digital marketing services to SMB and mid-market clients.
Education
Bachelor of Science - Marketing
Fort Valley State University
Fort Valley, GA 05.2012
Networking Engineer - Information Technology
Omnitech Institute
Atlanta, GA11.2008
Skills
- Team Building
- Company processes and procedures
- Digital Media
- B2B Advertising Sales
- Sales Process Design
- Sales Automation
- CRM
- Revenue Generation
- Pipeline Management
- Cross-Functional Collaboration
- Mentorship
- Performance Management
- Playbook Development
- Microsoft Office Suite
Additional Information
Remote-first work experience with a proven ability to lead distributed teams., Builder mentality: passionate about creating playbooks, solving complex problems, and scaling systems in high-growth environments.
Certification
- CSP - Certified Sales Professional
Timeline
Partner Manager, US SMB Sales
Pinterest
05.2023 - Current
Director of Marketing and Business Development
InFrame Consulting
06.2018 - 04.2023
Account Executive
Cox Media Group
04.2016 - 12.2017
Bachelor of Science - Marketing
Fort Valley State University
Networking Engineer - Information Technology
Omnitech Institute
Key Projects And Achievements
- Shopify160 Reactivation Pilot: Led account reactivation and closed $142K in new revenue.
- Vertical Insights Initiative: Improved advertiser engagement and campaign performance by 20%.
- Process & Playbook Development: Authored SDR/NPM Handoff, BANT Workflow, and 'Tips to Unstick Stalled Opps' guides, driving sales process consistency.
- Mentorship & Training: Designed onboarding and upskilling programs, resulting in a 40% boost in new hire performance.
- Operational Efficiency: Participated in pilot programs for third-party integrations, increasing team efficiency by 15%.
- Client Success: Managed complex transitions and urgent optimizations for high-profile brands, ensuring campaign continuity and satisfaction.
Selected Recognition
- Consistently recognized for high-value wins, pipeline management, and proactive support in team communications.
- Trusted as a go-to resource for process innovation, training, and cross-functional collaboration.
Personal Information
Title: Inside Sales Team / Top Contributor
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