Roshanda Butler
Sandy Springs,GA
Summary
Strategic and results-driven Senior Event Professional with over 20 years of experience managing corporate events across the Hospitality, Telecommunications, Finance, and Software industries. Proven track record in full-cycle event planning, including site selection, contract negotiation, budgeting, production, virtual event management, and stakeholder engagement. Adept at collaborating with C-level executives, vendors, and cross-functional teams to execute events that exceed ROI targets and support business goals. Known for creative problem-solving, attention to detail, and delivering high-impact experiences.
Overview
24
24
years of professional experience
Work History
Subject Matter Expert (SME), Purchasing Manager
BCD Meetings & Events
05.2019 - 05.2024
- Company Overview: Bank of America Account
- Sourced suppliers and negotiated contracts aligned with stakeholder specifications and budget constraints.
- Advised senior stakeholders and peers on procurement/compliance and hotel brand/region best practices.
- Captured 10%-20% negotiated savings on contracts ranging from $2,000 to $2M to maximize ROI.
- Led sourcing and contract management with national/global hotel sales (NSO/GSO) to enhance vendor relations.
- Participated in annual regional hotel summits to stay abreast on market trends, keep abreast on hotel brands and capabilities.
- Partnered with senior operations leadership to optimize team output with provided resources.
- Key contributor to transition and management of virtual meetings during the COVID-19 pandemic and beyond.
- Bank of America Account
Senior Marketing Events Specialist
Aptean
04.2017 - 03.2019
- Managed end-to-end event planning and execution (e.g. site inspection, sourcing, negotiations, proposal development, contracting, registration, project management, marketing programs, production, design, onsite execution, accounting, budgeting and post event reports) for 25–30 annual corporate events (10–500 attendees).
- Organized and led 5–10 annual marketing tradeshows (e.g. Pack Expo and Snack Expo).
- Generated revenue (≤ $100K per event) from annual user conferences through sponsorship and event attendance.
- Developed and implemented cross-training programs to build multifunctional event teams.
- Trained and supervised event staff to complete tasks on time.
- Hosted and moderated global sales and marketing webinars.
- Collaborated cross-functionally with C-level executives, internal teams, and external vendors to ensure ROI and goals were met.
- Developed and distributed event surveys to gather feedback and assess event success.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
Marketing Events Specialist
Aptean
03.2015 - 04.2017
- Supported Event Manager in executing the full event lifecycle from site inspection through post-event reporting. 25 - 30 events.
- Maintained executive and vendor relations to streamline event logistics and success.
- Assisted in producing 100+ global sales and marketing webinars annually.
- Managed and adapted to numerous one-off special projects while maintaining consistent, dependable performance.
- Brainstormed and implemented creative event concepts and themes.
Global Ops Specialist/Marketing Traffic Coordinator
Aptean
11.2011 - 03.2015
- Oversaw global marketing traffic workflows and event project plans for 200+ projects annually.
- Supported logistics and on-site execution for 20+ internal and external events.
- Liaised with third-party event management teams and vendors.
- Provided executive-level support to VP of Marketing and the leadership team.
- Collected, arranged, and input information into database system.
- Followed all company policies and procedures to deliver quality work.
Project Manager – R&D
Dish Network
01.2000 - 10.2010
- Led R&D initiatives and risk management for a $5M+ mobile TV technology trial long before the release of Hulu and Netflix apps.
- Managed all aspects of CES trade show logistics, from securing exhibit space and design to freight management and travel arrangements for program managers and staff.
- Provided executive support to the Chief R&D Architect by expertly handling administrative tasks, communications, presentations, meeting support, calendar management, travel, project management and overall R&D team support.
- Developed career skills through various roles during my tenure, including project management, executive support, accounting, and quality assurance, gaining comprehensive experience in the Telecommunications industry on the technical and business side.
Education
CMP Hours -
University of Georgia
Lawrenceville, GA01.2016
Pre-Pharmacy -
University of North Georgia
Gainesville, GA01.2000
Voca & College Prep -
Jackson County Comprehensive High
Jefferson, GA01.1997
Skills
- Full-Cycle Event Management
- Contract Negotiation
- Budgeting & Accounting
- Event Production
- Vendor & Stakeholder Management
- Site Selection & Inspection
- Virtual & Hybrid Events
- Team Leadership
- Crisis Management
- Process and Procedural Improvement
- Marketing Program Execution
- Travel & Logistics Coordination
- Communication & Collaboration
- Event ROI Analysis
Hobbies and Interests
- Transplant Foundation
- Community Enhancement
- Fashion
- Interior Design
- Art
- Long Drives
- People Watching
- Reading
Timeline
Subject Matter Expert (SME), Purchasing Manager
BCD Meetings & Events
05.2019 - 05.2024
Senior Marketing Events Specialist
Aptean
04.2017 - 03.2019
Marketing Events Specialist
Aptean
03.2015 - 04.2017
Global Ops Specialist/Marketing Traffic Coordinator
Aptean
11.2011 - 03.2015
Project Manager – R&D
Dish Network
01.2000 - 10.2010
CMP Hours -
University of Georgia
Pre-Pharmacy -
University of North Georgia
Voca & College Prep -
Jackson County Comprehensive High
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