Salina Allen
Fairburn
Summary
Results-driven and customer-focused Internet Sales Manager with over 14 years of experience in the automotive industry. Proven track record of driving sales growth, increasing lead conversion rates, and developing high-performing teams. Skilled in digital marketing, CRM utilization, and creating seamless online-to-in-store customer experiences. Strong communicator with expertise in managing online reputation, optimizing sales processes, and leveraging data analytics to inform strategy. Passionate about delivering exceptional customer service and fostering long-term relationships. Adept at leading cross-functional teams to achieve dealership sales targets and consistently surpass performance goals.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Internet Sales Manager
Southtowne Motors Of Newnan Inc Pontiac-buick-cadillac-gmc Truck
03.2023 - 04.2025
- Trained and mentored the internet sales team on best practices for engaging leads, improving communication skills, and using CRM tools to track customer interactions and sales activities.
- Utilized CRM software to track and manage customer interactions, maintain a consistent follow-up schedule, and ensure no lead was overlooked, resulting in a increase in lead-to-sale conversions.
- Streamlined the online sales process, improving customer engagement from initial inquiry to the final sale, and ensuring a smooth handoff between online interactions and in-store purchases.
Sales Associate
Toyota of Newnan
11.2018 - 03.2023
- Greeted and assisted customers in finding vehicles that matched their needs, preferences, and budgets through in-depth product knowledge and personalized recommendations.
- Closed sales transactions by effectively negotiating pricing, trade-in values, and financing options, resulting in a increase in monthly sales quotas.
- Managed inbound inquiries and proactively contacted leads through phone, email, and social media, ensuring a high conversion rate from initial interest to final sale.
- Maintained a database of customers, followed up on potential sales opportunities, and ensured customer satisfaction, leading to repeat business and referrals.
Internet Director
Mercedes Benz of South Atlanta
03.2010 - 11.2018
- Utilized CRM tools to track all customer interactions, ensuring effective follow-up, personalized communication, and high levels of customer satisfaction, contributing to increased customer retention and repeat business.
- Led training sessions for sales staff and other teams on best practices for online lead follow-up, CRM utilization, and digital sales techniques, increasing overall team efficiency and sales performance.
- Increased monthly lead conversion rate from 6% to 10%, through systematic improvements in lead tracking, response times, and follow-up procedures, directly translating into higher sales volumes.
Education
High School Diploma -
Mt. Zion High School
Jonesboro, GASkills
- Performance Management
- Schedule Management
- Team leadership qualities
- Online sales techniques
- Appointment scheduling
- Sales strategy development
- Inbound call management
- Adaptability
- Price quoting
- Negotiation
Certification
- Licensed Life Insurance Agent
Timeline
Internet Sales Manager
Southtowne Motors Of Newnan Inc Pontiac-buick-cadillac-gmc Truck
03.2023 - 04.2025
Sales Associate
Toyota of Newnan
11.2018 - 03.2023
Internet Director
Mercedes Benz of South Atlanta
03.2010 - 11.2018
High School Diploma -
Mt. Zion High School
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