Overview
Work History
Education
Skills
Timeline
Generic

Sarah Larkin

Atlanta,GA

Overview

6
6
years of professional experience

Work History

Department Assistant

Creative Artist Agency
10.2024 - Current

• Manage and maintain client relationships

• Business Development for brand partners

• Project manage and track processes from start to finish

• Communicate with vendors, buyer's licensee partners, internal colleagues, and clients

• Draft, edit and proofread contracts and agreements for clients

Director of Artist Relations, Business Development and Promotion

Gold'n Retriever Entertainment
05.2021 - 10.2024

Artist Relations

  • Strategic development of artists
  • Collaboration with management teams, partners and labels for campaign execution
  • Project manager to all independent label artists and consultancy clients
  • Relationship management with DSP and radio partners for artist playlist and performance opportunities
  • Tour coordination with local radio stations
  • Day to day / organizational artist manager

Business Development / Operations

  • Generating revenue through business initiatives to acquire and maintain clients
  • Company wide operations and administration
  • Accounting and budget systems
  • Direct support / assistant to CEO

Promotion

  • Streaming, social and radio data analysis
  • Presentation of new, emerging and established artists to radio partners
  • Facilitation of radio promotional events and activations

Marketing

  • Collaboration with influencer, digital marketing, & small brand agencies to support artist releases
  • Development of marketing campaigns for fan engagement
  • Exploration of innovative and creative ways to highlight artists on digital platforms

Promotion Intern

RCA Records
01.2021 - 05.2021
  • Administrative and strategic support to promotion staff
  • Develop promotional campaigns and mailers
  • Data analysis and collection
  • Engagement with radio brand partners

Management Intern

Crush Management
05.2019 - 09.2019
  • Support to management promotion, marketing, A&R, and sync/ licensing divisions
  • Office administration: developing presentations, creating spreadsheets and research reports
  • Customer relationship management

Education

Communication (BA) - Annenberg School of Communication -

The University of Southern California
05.2021

Skills

  • Leadership
  • Problem Solving
  • Team Oriented / Collaboration
  • Communication
  • Public Speaking
  • Organization
  • Discipline

Timeline

Department Assistant

Creative Artist Agency
10.2024 - Current

Director of Artist Relations, Business Development and Promotion

Gold'n Retriever Entertainment
05.2021 - 10.2024

Promotion Intern

RCA Records
01.2021 - 05.2021

Management Intern

Crush Management
05.2019 - 09.2019

Communication (BA) - Annenberg School of Communication -

The University of Southern California
Sarah Larkin