Sasha Lowndes
Atlanta,GA
Summary
Highly motivated business leader with marketing, technology, eCommerce and data analytics experience. I love solving complex business problems through cross-functional collaboration and strategic use of people, process and technology.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Director of Ecommerce & Digital Product
Recteq LLC
Atlanta, GA
10.2024 - Current
- Managed internal teams, strategic partnerships, and agency relationships with P&L accountability for DTC eCommerce and Amazon with $78M in annual revenue.
- Delivered strong financial performance, meeting annual budget goals despite challenging economic conditions by re-envisioning media strategies and investing in customer experience.
- Responsible for Growth Marketing, including CRM, Affiliate programs and $7.5M in media spend.
- Developed strategic initiatives to enhance customer engagement and brand loyalty through innovative marketing strategies.
- Oversaw performance metrics, ensuring alignment with organizational goals and continuous improvement objectives.
- Fostered a culture of collaboration, mentoring staff to achieve personal and professional growth within the organization.
Director of Digital Product and Ecommerce
recteq LLC
Atlanta, GA
07.2022 - 09.2024
- Managed a team of Product Owners and Marketing Operations Analysts in an agile dev framework for customer facing applications
- Responsible for strategic vision, roadmap & performance of IoT mobile application, eCommerce and customer support platforms
- Oversaw $6MM in paid media investment and performance across multiple channels including Amazon, Google and various DSPs
- Responsible for omni-channel eCommerce strategy, analytics and operations across various digital sales channels including Shopify, Amazon and Wayfair
Senior Business Systems Manager
Georgia Pacific LLC
Atlanta, GA
03.2021 - 07.2022
- Lead the Business Effectiveness team managing Marketing, eCommerce, Sales and Service platforms for the CPG division
- Managed a team of Product Owners and Marketing Operations Analysts in an Agile development framework to understand and execute organizational vision, strategies, and priorities
- Owned the strategic product roadmap for CPG marketing and eCommerce platforms
- Collaborated with cross functional teams to define, develop and release new system enhancements that support core business initiatives
- Designed, managed, and launched a new immersive Digital Selling Tool for Sales using 3D rendering and AR product technologies with a $1.6MM 5- Year NVP
- Managed a major SAP Hybris Commerce version upgrade and technical debt reduction project across the entire CPG business $353K annual reduction in Hybris license fees, reduce effort for ongoing deployments and improve integration
Business Systems Manager
Georgia Pacific LLC
Atlanta, GA
01.2017 - 03.2021
- Product Owner on several Agile development teams – communicating priorities, managing a backlog and refining user stories
- Served as a Product Owner in a $60MM company digital transformation initiative implementing SAP Commerce and Marketing Cloud software; defined requirements, validated functionality, ran user acceptance testing and project managed the release of 12 ecommerce enabled websites in 2019, generating $382K in net revenue
- Lead a UI & UX redesign of the GPPRO.COM B2B website with an estimated 6% NVP increase
- Expanded responsibilities as product owner and platform manager of GPXpress partner portal mobile and web applications; collaborating across teams to drive product vision, develop platform roadmap and guide development strategy
- Managed marketing operations for marketing automation and CMS platforms, ensuring effectiveness of marketing business processes
Education
Bachelor of Business Administration - Marketing & Psychology
University of Wisconsin – Madison
Madison, WI05.2012
Skills
- Data-driven decision making, economic thinking and analysis, cross-functional collaboration, strategic vision and results driven execution
- Shopify, Amazon Seller Central, Wayfair, Shopify, BigCommerce, SAP
- Klaviyo, Netsuite, Celigo, Algolia, reCharge, Sanity, salesforce, Pardot, Sitecore CMS, JIRA, Confluence, Tableau, Qlik, Alteryx, SnowFlake
- Experienced Product Owner in Agile Development Framework
Certification
- Project Management Certificate - Georgia Institute of Technology - 2016
- PathBuilders - MANAGE Mentorship Program - 2025
Languages
English
Spanish
Russian
Programming: HTML, CSS, SQL
Timeline
Senior Director of Ecommerce & Digital Product
Recteq LLC
10.2024 - Current
Director of Digital Product and Ecommerce
recteq LLC
07.2022 - 09.2024
Senior Business Systems Manager
Georgia Pacific LLC
03.2021 - 07.2022
Business Systems Manager
Georgia Pacific LLC
01.2017 - 03.2021
Bachelor of Business Administration - Marketing & Psychology
University of Wisconsin – Madison