Sharon Carter
Marietta,GA
Summary
25 Years of expertise creating compelling experiences across multiple media formats and digital platforms. Reputation for combining strategic thinking, creative concepts, and engaging design with a deep understanding of technology and user experience. Proven ability to build and manage dynamic cross-functional teams with an emphasis on delivering innovative product solutions.
Overview
24
24
years of professional experience
Work History
DIRECTOR, ENTERPRISE USER EXPERIENCE
Home Depot
05.2019 - Current
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Assisted in recruiting, hiring and training of team members.
- Organized professional with expertise in managing resources and optimizing performance. Proficient in providing valuable insights and supporting decision-making processes. Committed to enhancing productivity and contributing to overall success.
SENIOR DIRECTOR, USER EXPERIENCE
Autotrader
2018 - 2019
- Own the end-to-end consumer and client experience for Autotrader.com
- Collaborated with product, engineering, subject matter experts and executive stakeholders to create and innovate upon new and existing products for OEM, Dealer and Car-Buying audiences
- Led a team of 14 UX professionals guiding research, discovery and design processes, while implementing Squads to define a discovery operating model to feed into the SAFe agile framework
- Established KPI’s for the teams to work towards and through collaboration with the analytics’ team created dashboards to help the teams monitor how they were progressing toward goals
- Led the UX team in the responsive conversion of the website in time for the new Google algorithm which saved Autotrader $65M+ in revenue.
SENIOR DIRECTOR, USER EXPERIENCE
Worldpay
2015 - 2018
- Initial member of the user experience team, advocating the need for a user-centered design process, assisting the Vice President in building the team and process
- Responsible for conducting qualitative and quantitative studies to improve the user experience of Travelport’s applications, web sites and portals
- Responsible for persona development and advocacy to the product development and business analyst teams
- Plan and design qualitative research studies, including scheduling, recruiting and writing research plans to outline study goals.
DIRECTOR, EXPERIENCE DESIGN
Macquarium Digital Agency
2013 - 2015
- Defined the UX vision and strategy across the company
- Managed and mentored an award-winning experience design team
- Translate world class brand promises to useful and functional experiences across all digital and physical channels
- Perform research on the end user and the expected business outcomes to ensure all features and interface decisions map back to these two primary inputs for successful product and service design.
USER RESEARCH SPECIALIST
Travelport
01.2011 - 01.2013
- Analyzed variations in complex tests, experiments and procedures to produce research data.
- Adapted work process and methods based on findings and literature review with limited supervision.
- Collected data through various means such as [Type], [Type] and [Type] to analyze and develop reports.
- Communicated outcomes and results of research to sponsors.
- Performed accurate quantitative analysis of targeted data research, collection and report preparation.
USER RESEARCH ANALYST
CMGDigital
2010 - 2011
- Lead integration of UX research into the agile development process, raising awareness of user experience within the company along with implementing UX best practices and standards
- In charge of planning and conducting usability tests, heuristic reviews and delivering recommendations to product managers and senior management
- Development of a usability roadmap in conjunction with the product roadmap for right on time testing to improve product quality.
CHIEF EXPERIENCE OFFICER
VUELogic
2007 - 2012
- Designed a cloud-based customer intelligence and data management solution (PowerVUE) to understand prior customer behavior and predict the outcome of future interactions (monetary and non-monetary), across channels, in a confidential and secure environment to maximize revenue from existing customers
- Crafted the UX vision, strategy and roadmap for the new PowerVUE platform capabilities and product suite
- Architected and designed all of the products in the PowerVUE suite, defined and executed the end-to-end customer experience at both the macro and micro interaction levels
- Provided UX guidance for creating effective interface solutions that support the user’s mental model and task flows.
SENIOR DIRECTOR ENTERPRISE WEB STRATEGY
Equifax
2001 - 2008
- Provided leadership to the web development teams to ensure that all aspects of product development followed best practices and met the requirements of the business and consumers
- Liaison between technology, marketing, legal and external vendor to architect, develop and implement an enterprise content management system on-time and under budget, enabling improved self service capability, enterprise branding and distributed global content management in 4 different languages across 10 countries
- Designed the first enterprise shopping cart using the Equifax patented authentication process allowing the development of a single sign on order process that increase conversion rates by 5% and increase cross-sell and upsell by 200%
Education
Master of Science - INFORMATION TECHNOLOGY
American Intercontinental University
Atlanta, Georgia01.2000
Bachelor of Arts - FINE ARTS / MEDIA COMMUNICATIONS
Valdosta State University
Valdosta, Georgia08.1991
Skills
Experience Strategy
Design Thinking
User Research
User-Centered Design
Service Design
Accessibility
Agile, OOUX & Lean UX
Collaborative Leadership
Team Building and Motivation
Organizational Development
Innovation management
Culture Transformation
Awards
- THE AMY AWARDS, Atlanta Marketing Association, 2016-2017
- COMMUNICATOR AWARDS, Academy of Interactive & Visual Arts, 2016-2017
Linkedin Testimonials
- Sharon’s experience shows through her skillful ability to share her research and communicate to a variety of groups from design, development and even management.
- Not only is Sharon creative, but her background and experience enable her to communicate with both Business and IT Developers.
- Sharon is a ‘take charge’ professional who delivers results. I highly recommend her.
Hobbies and Interests
- Traveling
- Reading
- Photography
- Music
- Writing
References
- POLLY BRUNEEL, DIRECTOR, PRODUCT MANAGEMENT, Brightstar, 678-644-0730, bruneelp@gmail.com
- JOE KLEINWAECHTER, VP, User Experience, ADP, 404-514-0646, Joe.Kleinwaechter@ADP.com
- SARAH ARVIN, CHIEF MARKETING OFFICER, URJanet, 404-275-5497, Sarah.Arvin@urjanet.com
Timeline
DIRECTOR, ENTERPRISE USER EXPERIENCE
Home Depot
05.2019 - Current
USER RESEARCH SPECIALIST
Travelport
01.2011 - 01.2013
SENIOR DIRECTOR, USER EXPERIENCE
Autotrader
2018 - 2019
SENIOR DIRECTOR, USER EXPERIENCE
Worldpay
2015 - 2018
DIRECTOR, EXPERIENCE DESIGN
Macquarium Digital Agency
2013 - 2015
USER RESEARCH ANALYST
CMGDigital
2010 - 2011
CHIEF EXPERIENCE OFFICER
VUELogic
2007 - 2012
SENIOR DIRECTOR ENTERPRISE WEB STRATEGY
Equifax
2001 - 2008
Master of Science - INFORMATION TECHNOLOGY
American Intercontinental University
Bachelor of Arts - FINE ARTS / MEDIA COMMUNICATIONS
Valdosta State University
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