Shawn Tomberlin

Dynamic Regional Sales Director with a proven track record at Cepheid, driving business development and exceeding sales goals. Expert in contract negotiation and channel partnerships, I foster strong customer relationships while leading high-performing teams. My strategic approach to territory expansion and continuous improvement initiatives has consistently delivered exceptional results.

• Diversified background that demonstrates my ability to learn, adapt and succeed
• Excellent written communication skills and experience leading group meetings and presentations
• Proficient in Microsoft Excel, Word, PowerPoint, PowerBI and Salesforce
• Manufacturer/ Distribution Events
• “Respiratory Review” – 98 new customer leads in 6 weeks
• “Virtual Vendor Fair” – 263 unique customer interactions
• “The Move to Moderate” – Moderate lab training with 100+ distribution reps
• Leadership/ Market Development Events
• Value Based Care/ MACRA/ MIPS
• “Max Your Comp”