SHEELAGH APPLEBY
ATLANTA
Summary
Accomplished Senior Designer behind iconic brands that stand the test of time, including OshKosh B’Gosh, Carter’s, Polo Ralph Lauren, Tommy Hilfiger, Talbots, and Nautica. Extensive experience in children’s wear. Skilled in trend research, concept development and creative direction, with a strong ability to translate ideas into commercially successful designs. Known for exceptional taste, attention to detail, and a proven track record of delivering innovative, on-brand collections that resonate with target markets.
Overview
20
20
years of professional experience
Work History
Senior Designer
OSHKOSH B’GOSH
New York
01.2010 - Current
- Drove the design direction for the high-volume Baby B'Gosh line (0-24M), translating market analysis into commercially viable styles.
- Directed the creative execution for "World's Best Overalls" product, safeguarding brand integrity and contributing to core seasonal revenue.
- Develop and present new seasonal concepts, color palettes, fabrics, and products to merchandisers.
- Managed the complete design and creative strategy for the OshKosh Collections for Target private label (12M–5T), ensuring on-time delivery for high-volume retail.
- Expanded offering by collaborating with vendors to design and merchandise a full range of accessories (shoes, bags, hair & jewellery) for two major brands; OshKosh and Carter’s.
- Partner with CAD artists and graphic designers to define the visual direction of each collection.
- Create product packages, tech packs, and line sheets to communicate design intent to production teams.
- Conduct fit sessions and approve final fit samples to ensure design integrity and quality standards.
Freelance Designer
POLO RALPH LAUREN
New York
01.2007 - 01.2008
- Delivered high-level design support for the Men's and Children's wear divisions, specializing in fashion illustration, flat sketching, and embroidery and beading layout design and execution.
- Responsible for concept rig development and creative execution.
Design Manager
TALBOTS INC
New York
01.2006 - 01.2007
- Managed the Little Girls collection (sizes 2–8), overseeing all product categories, from initial concept to final approval.
- Collaborated with CAD artists and freelance designers to develop original graphics, embroidery layouts, and print designs aligned with seasonal concepts.
- Supervise and mentor assistant designer to ensure product packages, tech packs, and development details are accurate and delivered on time.
- Drove seasonal strategy by conducting annual European market research trips and domestic trade shows, delivering actionable trend reports to executive leadership.
Education
BA (HONS) - Fashion Design
NOTTINGHAM TRENT UNIVERSITY
EnglandSkills
- Aesthetic Vision
- Fashion Illustration & Design
- Flat Sketching
- Creative Direction
- Concept Development
- Tech Packs
- Fit Assurance
- Textile & Material Knowledge
- Trend Research
- Market Analysis
- Business & Commercial Acumen
- Garment Construction & Embellishment
- Adobe Illustrator
- Adobe Photoshop
- Flex plm
Websites
Additional Design Experience
Held Senior Designer and Freelance Designer roles at high-profile brands, including Polo Ralph Lauren, Tommy Hilfiger, and Nautica Int'l, focusing on children's wear and men's sportswear.
Timeline
Senior Designer
OSHKOSH B’GOSH
01.2010 - Current
Freelance Designer
POLO RALPH LAUREN
01.2007 - 01.2008
Design Manager
TALBOTS INC
01.2006 - 01.2007
BA (HONS) - Fashion Design
NOTTINGHAM TRENT UNIVERSITY