SIBERINA LATIMORE
Atlanta
Summary
Highly skilled Hotel Operations Professional with over 20 years of experience in the hospitality industry, seeking a Hotel General Manager position. Known for strong leadership skills and an exceptional ability to implement culture change, I have consistently demonstrated success as a hotel turnaround specialist. My extensive experience includes improving operational efficiencies, enhancing guest satisfaction, and driving revenue growth. I am passionate about leading teams to deliver unparalleled service, and I am eager to leverage my skills and experience to contribute to your hotel's success. GM Certified for Choice Hotels
Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.
Overview
8
8
years of professional experience
1
1
Certification
Work History
General Manager
Holiday Inn Express & Suites
05.2024 - 03.2025
- Bringing up GSA scores, building a strong team, improving hotel cleanliness scores and Trip advisor ratings.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
General Manager
Comfort Suites
07.2023 - 05.2024
- Developed an effective team while managing the property.
- Restored hotel to brand standards, achieving QA passes on two occasions.
- Achieved higher guest satisfaction by raising hotel scores through increased group bookings.
- Elevated online visibility, boosting rankings across major review sites.
General Manager
Tru By Hilton
11.2022 - 02.2023
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Duel General Manager ( Task Force)
Carver Hotel
04.2022 - 07.2022
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Task Force General Manager
Carver Hotel Group
02.2019 - 04.2022
- Extensive expertise across various hotel segments including Select-Service and Extended Stay.
- Reduced staff turnover rates by implementing targeted retention strategies, including competitive compensation packages and career development opportunities.
- Piloted innovative solutions that addressed pressing challenges within the organization, leading to more efficient workflows and better results overall.
- Launched new initiatives designed to strengthen team cohesion, facilitating collaboration across various departments or units within the larger organization structure.
- Achieved higher employee satisfaction ratings by promoting a positive work environment and addressing concerns promptly.
- Developed strong partnerships with external stakeholders, fostering long-term relationships beneficial to both parties.
- Maintained compliance with relevant industry regulations or internal policies throughout all aspects of task force operations, working collaboratively with colleagues to address any gaps in understanding or adherence as they arose.
Hotel Assistant General Manager
Holiday Inn Express
01.2017 - 12.2017
- Maintained superior customer service standards while leading a team of four desk agents.
- Resolved guest-related concerns while managing housekeeping schedules.
- Contributed to revenue growth by upselling hotel amenities, services, and room upgrades.
- Assisted in implementing new policies and procedures for improved staff productivity and guest satisfaction.
- Resolved guest complaints effectively, demonstrating empathy and problem-solving skills to retain customer loyalty.
- Assisted in budget management by monitoring expenses, inventory control, and resource allocation across various departments.
- Participated in staff training programs to continuously enhance service quality within the hotel environment.
- Maintained high standards of cleanliness throughout the property by regularly inspecting rooms and public spaces.
- Provided support during peak hours or emergencies as needed, displaying adaptability under pressure while maintaining focus on delivering excellent service.
- Improved guest satisfaction by providing exceptional customer service and promptly addressing their concerns.
- Fostered strong relationships with vendors, securing competitive pricing on supplies while maintaining top-notch product quality levels.
- Coordinated with various departments to maintain seamless communication and resolve any operational issues.
- Managed reservations accurately to minimize booking errors and ensure optimal room occupancy rates.
- Supported event planning efforts for conferences, weddings, and other social gatherings held at the hotel premises.
- Helped implement environmentally friendly practices within the hotel operations, reducing waste output over time.
- Enhanced hotel efficiency by assisting in daily operations, including front desk management and housekeeping coordination.
Education
High school diploma -
Skills
- Night audit
- Wyndham
- Accounting
- Extended Stay America
- Time management
- Choice Advantage
- Communication
- Customer support
- Fair Housing regulations
- Sonesta
- Holidex
- IHG
- OnQ
- Opera/Cloud
- Organizational skills
- Cash handling
- Hyatt
- Turnaround Specialist
- Hilton
- Lightspeed
- Jonas Chorum
- BRAND KNOWLEDGE
- Computer skills
- Night Vision
- Choice
- Microsoft Word
- Microsoft Office
- Cultural Change
- Leadership
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Efficient multi-tasker
- Effective leader
- Training and coaching
- Team leadership
- Staff management
- Customer relations
- Training and development
- Relationship building
- Staff training
- Staff training/development
- Inventory control
- Customer relationship management
- Staff supervision
- Goal setting
- Employee scheduling
- Verbal and written communication
- Administrative skills
- P&L management
- Team training and development
- Motivation
- Client relations
- Schedule management
- Staff motivation
- Labor cost controls
- Customer retention
- Process improvements
- Deadline oriented
- Strategic planning
- Performance improvement
- Vendor relationships
- Employee development
- Project management
- Consistently meet goals
- Facility management
- Performance improvements
- Exceptional interpersonal communication
- Workflow planning
- Purchasing
- Recruitment
- Expense control
- Interpersonal skills
- Business development
- Troubleshooting expertise
- Purchasing and planning
- Operations oversight
Certification
GM Certification, Choice Hotels
Personal Information
Willing To Relocate: Anywhere
Accomplishments
- Documented and resolved housekeeping which led to passing QA inspections
- Staffing - Worked directly with Human Resources to streamline hiring and onboarding process.
- Business Development: - Spearheaded acquisition of two competitor companies.Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- Achieved higher online ranking through effectively helping with training all departments on better communication and effective work practices .
Timeline
General Manager
Holiday Inn Express & Suites
05.2024 - 03.2025
General Manager
Comfort Suites
07.2023 - 05.2024
General Manager
Tru By Hilton
11.2022 - 02.2023
Duel General Manager ( Task Force)
Carver Hotel
04.2022 - 07.2022
Task Force General Manager
Carver Hotel Group
02.2019 - 04.2022
Hotel Assistant General Manager
Holiday Inn Express
01.2017 - 12.2017
High school diploma -
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