Sigourney Coker
Atlanta,GA
Summary
Results-driven Marketing and Graphic Design Specialist with experience in paid advertising, content creation, and performance analytics. Skilled in executing data-driven campaigns, optimizing brand visibility, and leveraging social media and SEO to drive engagement. Proficient in Google Ads, Meta Ads, and marketing analytics tools to enhance customer acquisition. Capable of using design platforms such as Adobe Creative Suite, Canva, and Figma to strengthen brand identity. Passionate about creating compelling marketing strategies and content that boosts brand growth. Detail-oriented, organized, and meticulous. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to any company's success.
Overview
4
4
years of professional experience
Work History
Sales and Marketing Representative
Techtronic Industries (TTI)
05.2022 - Current
- Collaborated with marketing teams to develop promotional materials and digital content.
- Produced and edited video content for digital marketing campaigns, increasing engagement by 18% across social media and website platforms.
- Assisted with the execution of Google Ads and Meta (Facebook/Instagram) paid campaigns.
- Designed and distributed digital marketing assets (social media graphics, email templates, website content) using Adobe Creative Suite to improve brand awareness and engagement.
- Used sales data and customer insights with Power BI to refine marketing strategies, contributing to a $58,000 revenue increase in Q4 2024.
- Developed SEO-optimized social media assets to enhance Clemson Online's digital presence.
- Selected for a full-time position due to strong performance in analyzing ad performance data to optimize targeting and messaging, improving click-through rates (CTR) and ROI for digital campaigns.
- Executed email marketing campaigns using Mailchimp, achieving a 36% increase in open rates.
Brand Marketing Intern
Techtronic Industries (TTI)
05.2021 - 11.2021
- Supported the implementation of promotional campaigns, increasing in-store customer engagement by 13%.
- Boosted audience engagement by 11% through strategic TikTok content creation.
- Offered the position as Social media intern due to contributions in strengthening brand awareness through aligning media produced with broader content marketing goals during time as Video production intern.
Marketing and Programming Intern
Hendrix Student Center
05.2021 - 11.2021
- Assisted in the design of innovative software solutions, contributing to business growth.
- Developed user-friendly applications, resulting in increased customer satisfaction.
- Designed and distributed digital marketing assets (social media graphics, email templates, website content) using Adobe Creative Suite to improve brand awareness and engagement.
- Executed email marketing campaigns using Malichimp, achieving a 36% increase in open rates
- Exceeded expectations in summer internship, leading to an extended fall term to support high-impact marketing initiatives.
Video Production/Social Media Intern
Clemson Online
09.2021 - 04.2022
- Developed strong storytelling, content creation, and branding skills through coursework in visual communication and media production.
- Also, gained experience in design software (Adobe Creative Suite), video production, and digital content strategy.
Education
Bachelor of Science - Minor in Visual Art, Graphic Communications
Clemson University
Clemson, SC08.2023
Skills
- Google Ads
- Meta Ads
- Marketing analytics tools
- Adobe Creative Suite
- Canva
- Figma
- Power BI
- SEO
- Email marketing (Mailchimp)
- A/B Testing
- CRM
- Social media (Instagram, TikTok)
- Digital marketing
- SEO optimization
- Content creation
- Data analysis
Websites
Timeline
Sales and Marketing Representative
Techtronic Industries (TTI)
05.2022 - Current
Video Production/Social Media Intern
Clemson Online
09.2021 - 04.2022
Marketing and Programming Intern
Hendrix Student Center
05.2021 - 11.2021
Brand Marketing Intern
Techtronic Industries (TTI)
05.2021 - 11.2021
Bachelor of Science - Minor in Visual Art, Graphic Communications
Clemson University
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