Sireesha Giridhar
Atlanta,GA
Summary
Professional with strong background in managing product lifecycles and driving project success. Skilled in agile methodologies, stakeholder management, and roadmap development. Focused on team collaboration, adapting to changing needs, and delivering tangible results. Known for clear communication, strategic planning, and problem-solving abilities.
Overview
11
11
years of professional experience
Work History
Product Owner
The Weather Channel
04.2023 - 10.2024
- Led the end-to-end development and delivery of white-label apps across six different platforms, coordinating internal and external teams to ensure seamless alignment.
- Collaborated with key stakeholders and senior management to define project scope, allocate resources, and ensure progress through ongoing monitoring.
- Owned and prioritized product backlog, ensuring alignment with business goals and stakeholder expectations.
- Led agile teams to deliver high-quality software solutions, significantly reducing time to market.
- Worked closely with engineering teams to assess technical feasibility, enabling the development of realistic project scopes
- Developed comprehensive roadmaps outlining the product vision, goals, and milestones for successful execution.
- Proactively identified risks associated with project timelines or deliverables, implementing mitigation strategies when necessary.
- Championed user-centric design principles throughout the development process to ensure exceptional user experiences.
Product Manager
Cox Media Group
07.2021 - 03.2023
- Managed Agile processes, prioritized backlog, led Scrum ceremonies, and fostered cross-functional collaboration for timely, high-quality delivery and continuous improvement.
- Spearheaded new feature roll outs such as Picture-in-Picture and persistent Video Player to boost video engagement and view time.
- Directed the implementation of the Weather module, incorporating forecasts and radar integration to enhance User engagement and maximize Ad visibility.
- Managed the integration of Ad SDKs, such as Nativo, Taboola, Google Ads Manager, and DAI, to drive Revenue growth through strategic ad placements.
- Led the transition of the video player SDK from Anvato to Arc, enhancing video playback consistency and performance, resulting in a smoother and more reliable viewing experience for customers.
- Proactively managed stakeholder and leadership expectations by providing regular, transparent updates, fostering strong relationships, and ensuring alignment with project goals.
- Collaborated with engineering teams on technical feasibility assessments, resulting in realistic scope definition for projects.
- Developed comprehensive roadmaps outlining the product vision, goals, and milestones for successful execution.
- Proactively identified risks associated with project timelines or deliverables, implementing mitigation strategies when necessary.
Associate Product Manager
Cox Media Group
03.2018 - 06.2021
- Worked with Product Manager to design and execute on key initiatives.
- Created user testing scripts and moderated user testing.
- Documented the findings of the usability testing along with the recommendations.
- Independently lead the mobile app (iOS and Android) projects, taking responsibility for the day-to-day management of the projects such as updating the senior management team, managing and resolving any risks and issues, escalating as required to the leadership team.
- Documented functional specifications and worked with developers to manage the entire product development cycle ensuring releases meet business requirements.
- Prepared, schedules, and lead meetings between enterprise business and technical resources and multiple vendors in preparation for demonstrations and site visits, resulting in more efficient and productive meetings.
- Reviewed user stories for accuracy and compliance to ensure undisputed acceptance and validation of stories.
- Participated in mobile app summit with representatives from Google, Amazon and Facebook
Sr QA Engineer
Cox Media Group
03.2014 - 02.2018
- Worked closely with Business, UX and Development teams to understand product vision and requirements.
- Ensured comprehensive test coverage by analyzing and prioritizing requirements, reviewing, and executing test plans and reporting test progress and results.
- Participated in Agile sprint meetings and provided feedback on design improvements and performance considerations to Business, Dev, and UX teams.
- Strong experience testing News, Weather and Radio applications on Web (Chrome, Firefox, Safari, Edge and Internet Explorer), Mobile (iOS & Android) and OTT (tvOS, Roku, Amazon fire TV, Roku and Samsung TV) platforms.
- Worked on Website redesign to include updates to User Authentication, Breaking News, Article pages, and Electronic Programming Guide (EPG).
- Worked on Weather content feature enhancements such as Weather Task Force, Severe Weather Watches/Warnings, Animated Maps and Lower-third Graphic Overlays.
- Worked on Video related features such as Stream everywhere, Video content connector, Persistent Video player and Video catalog content.
- Extensively tested Web, Mobile and OTT App Analytics using Google Analytics, Charles Proxy, Android Studio, Xcode, Telnet and Tizen Studio.
- Validated Push notifications in the Mobile apps using Urban Airship to enhance customer engagement.
- Executed QA, UAT, and Post-Release testing and ensured that the overall quality of Web, Mobile and OTT Apps were met with the required standards.
- Closely monitored customer ratings and complaints, executed testing solutions and relayed feedback to the Product and Dev teams.
Education
MBA - Marketing
Indian Institute of Planning And Management
Bangalore, IndiaBachelor of Commerce And Computer Science
Bangalore University
Bangalore, IndiaSkills
- Communication skills and story telling
- Roadmap development
- Agile frameworks
- Stakeholder relationship management
- Release planning
- Data-driven decision-making
- Knowledge of wireframing and UI/UX tools like Figma and Balsamiq
Timeline
Product Owner
The Weather Channel
04.2023 - 10.2024
Product Manager
Cox Media Group
07.2021 - 03.2023
Associate Product Manager
Cox Media Group
03.2018 - 06.2021
Sr QA Engineer
Cox Media Group
03.2014 - 02.2018
MBA - Marketing
Indian Institute of Planning And Management
Bachelor of Commerce And Computer Science
Bangalore University
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