Steffon Stevenson
Marietta,GA
Summary
Seasoned automotive executive with over 20 years of progressive leadership experience in dealership management. Demonstrated success in driving operational excellence, fostering team development, and achieving revenue growth. Specializing in overseeing new and used inventory operations, parts and service. Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.
Overview
17
17
years of professional experience
1
1
Certification
Work History
General Sales Manager
Malcolm Cunningham Chevrolet North Point
02.2021 - Current
- Boosted New Car PVR by 92% (from $1,300 to $2,500) through strategic pricing, inventory optimization, and targeted market campaigns.
- Drove a 35% increase in new vehicle sales volume by implementing agile inventory management and competitive market positioning strategies.
- Trained and led 6 department heads, establishing best-in-class sales processes that improved efficiency and accountability.
- Pioneered daily "Save a Deal" meetings, setting clear targets for Contracts in Transit (CIT) and reducing Used Car PDI turnaround to 4-7 days, accelerating delivery timelines.
- Monitored market trends and adjusted inventory strategies proactively to outperform competitors and maximize profitability.
- Monitored and facilitated completion of all manufacturer training for sales, service, and internet teams ahead of deadlines, ensuring full incentive capture and maximizing dealership revenue.
- Implemented tracking systems to maintain 100% training compliance, safeguarding the dealership's eligibility for maximum manufacturer bonuses and rebates.
- Collaborated with department heads to prioritize high-impact training programs, directly supporting increased profitability and operational excellence.
- Conducted daily work-in-progress reviews to ensure timely completion of service orders, maximizing efficiency and customer satisfaction.
- Partnered with the Service Manager through weekly strategy meetings to maintain Fixed Absorption rates between 68-75%, consistently exceeding industry benchmarks.
- Implemented NADA performance tracking systems to identify inefficiencies, optimize labor utilization, and drive profitability in the service department.
Sales Manager
Malcolm Cunningham Chevrolet North Point
09.2020 - 02.2021
- Designed and launched new customer loyalty programs and sales incentives, enhancing engagement and team morale for 18 salespeople.
- Streamlined operations, improving team efficiency, and customer satisfaction metrics.
- Built long-lasting client relationships through excellent customer service and consistent follow-ups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Developed comprehensive product knowledge, enabling tailored solutions for clients' specific needs.
- Fostered a culture of continuous improvement, encouraging feedback, and implementing best practices in sales operations.
Sales Manager
Classic Subaru of Atlanta
10.2018 - 02.2020
- Built and led a high-performing sales team of 9, including internet and BDC representatives, driving revenue growth through strategic hiring, coaching, and performance tracking.
- Implemented daily KPIs, progress dashboards, and individualized development plans, improving accountability and productivity.
- Developed and executed sales strategies that increased revenue, outperforming dealership targets.
- Instituted streamlined sales processes that elevated customer satisfaction scores, positioning the dealership as a leader in service excellence.
- Resolved escalated customer concerns with a solutions-focused approach, ensuring retention and positive brand perception.
- Spearheaded dealership partnerships with Make-A-Wish and local community events, strengthening brand reputation and fostering customer loyalty.
General Sales Manager
John Thornton Chevrolet
06.2017 - 07.2018
- Awarded "Most Improved Dealership of the Year" by Chevrolet for driving 149.9% retail sales growth - elevated store to manufacturer sales-effective status.
- Led and mentored 29-person sales team (5 managers, 3 finance managers, 2 lot managers, 19 staff) to drive revenue growth.
- Spearheaded sales department operations, including budgeting, staffing, and performance reviews.
- Developed and executed sales strategies that increased profitability.
- Implemented weekly success metrics through financial plan analysis, improving team accountability.
- Conducted one-on-one coaching to optimize individual performance and boost closing rates.
- Revamped customer service practices, resulting in higher CSI scores.
- Trained staff on inventory knowledge and consultative selling for new/used/wholesale vehicles.
General Sales Manager / Pre-Owned Sales Manager
Jim Ellis Buick/GMC/Chevrolet
08.2016 - 09.2016
- Zone's #1 Chevrolet performing dealership consecutively for 5 months straight through strategic leadership.
• Outperformed manufacturer bonus grid by 120% monthly (SFE)
• Oversaw 49 member sales staff Chevrolet/Buick/GMC/Pre - Owned department. generating $15,000.000 in annual revenue.
• Implementing standardized processes that: - Increased delivery efficiency.
- Improved customer satisfaction metrics by 15%.
- Reduced aged inventory from 92 to 54 days.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
Sales Manager / Business Development Director
Carl Black Chevrolet, Buick, GMC
08.2008 - 09.2016
- Boosted sales by 54%, increasing monthly unit sales to 164/month and driving gross profit growth exceeding $350K
- #1 GMC ranking in the U.S. for 6 consecutive years (2009 to 2015)
- Launched high-conversion marketing campaigns, resulting in $77,000 in added revenue and 120 new leads/month.
- Built and mentored a team of 14+ employees, achieving 87% employee retention and 94% avg. customer satisfaction index.
- Created a proprietary Sales-to-Service Equity Mining Program that identified trade-in opportunities from service customers, resulting in:
- 14% increase in used car inventory
- $22,500 additional sales revenue
Education
90 Credit Hours - Accounting And Business Managment
Cheyney University
Cheyney, PA03-1990
Skills
- Operations management in automotive sales
- Leadership and team building
- Revenue & Profitability Growth
- Operational efficiency improvement
- Building customer loyalty
- Forecasting & Strategic Planning
- CRM, F&I, BDC Oversight
- Coaching & Performance Management
- Vendor relationship management
- Marketing & Promotions
- Goal setting
- Sales process optimization
- Problem resolution
- Efficient multi-tasker
Certification
- National Automotive Dealers Association
- Pat Ryan & Associates F&I
- David Lewis Business Management
- Proactive Dealer Solutions
- GM Mark of Excellence Award Winner 6 Consecutive years.
Timeline
General Sales Manager
Malcolm Cunningham Chevrolet North Point
02.2021 - Current
Sales Manager
Malcolm Cunningham Chevrolet North Point
09.2020 - 02.2021
Sales Manager
Classic Subaru of Atlanta
10.2018 - 02.2020
General Sales Manager
John Thornton Chevrolet
06.2017 - 07.2018
General Sales Manager / Pre-Owned Sales Manager
Jim Ellis Buick/GMC/Chevrolet
08.2016 - 09.2016
Sales Manager / Business Development Director
Carl Black Chevrolet, Buick, GMC
08.2008 - 09.2016
90 Credit Hours - Accounting And Business Managment
Cheyney University
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