Summary
Overview
Work History
Education
Skills
Timeline
Generic

Stephanina (Nina) Companioni

Ellijay

Summary

Dynamic and results-oriented sales leader with extensive experience in sales, marketing, team building, and business development. Recognized for exceptional communication and presentation skills, fostering strong relationships with customers, employees, and team members. Proven track record of executing strategic action plans that consistently exceed performance targets while inspiring and motivating teams to achieve collective goals. Adept at driving revenue growth through innovative sales strategies, client relationship management, and insightful market analysis, thriving in both collaborative and independent environments.

Overview

25
25
years of professional experience

Work History

Sales Director

Miaflora Farms
03.2018 - Current
  • Lead, manage and develop sales team of 12+ generating $17 million in revenue.
  • Responsible for daily activities- inventory, pricing, goals, training, planning, sales
  • Took company from a 18% gross margin to 26%+ gross margin in 2 years.
  • Created and implemented marketing department and all social media, marketing, trade shows
  • Increased company sales year over year consistently by an average of 5%
  • Part of executive team responsible for 2 divisions- budgeting, planning, executing company goals, hiring, training
  • Problem solver in various departments- worked with procurement, quality control, accounting, warehouse, system integration

Co-Owner

Epic Slingshot Rentals
01.2023 - 07.2024
  • Opened and operated rental business of Slingshot Autocycle- brand new concept to the area.
  • Responsible for all marketing and brand awareness of new business. Social Media, Chamber meetings, Billboards, Community Involvement
  • Purchased and set up all inventory for business
  • Additional back office procedures.

Vice President Sales and Marketing- North America

Cananvalle
04.2017 - 03.2018
  • Introduction of new premium rose brand in the United States to wholesale market. Marketing, sales, logistics, team training/building, computer systems.
  • Implement marketing strategies and create brand awareness- through social media, marketing campaigns and customer relationships. New branding, packaging, website.
  • Addition of 130+ new accounts within one year, including largest wholesalers in the U.S. Resulting in an increase of 100% in company sales for the U.S. market.
  • Establish personal account base of 50 brand new accounts generating $900k+ in brand new business.
  • Responsible for every aspect of day to day US operations. Inventory, pricing, projections, sales, management, communication, business development.
  • Create and measure budgets for company and sales team. Creation of sales reports and procedures to track company goals. Direct sales forecasting activities and set performance goals.
  • Train, coach, motivate and build sales force to build skills for professional and personal development.

Sales Manager

Equiflor/Rio Roses
03.2016 - 01.2017
  • Develop and implement strategic sales plans to meet corporate goals.
  • Responsible for day to day operations of sales team of 7(on-site and remote)- generating $25+ million in sales.
  • Introduced and implemented new sales programs and strategies.
  • Met with Executive team regularly to establish sales and procurement efficiency. Review product requirements to procure best product mix to meet sales objectives.
  • Contributed to on going development of new sales computer system, marketing strategies and website.
  • Developed strong relationships with customers resulting in standing orders, increased brand awareness and purchasing.
  • Inventory management, pricing and projections for over 20+ product lines.

Sales Director North America

Rosaprima International
03.2015 - 03.2016
  • Responsible for the sales, marketing, training and development for one of the world’s luxury brand of roses with sales of over $30 million worldwide.
  • Develop, train, motivate and lead sales team resulting in a 30% increase in sales in one year, representing 50% of sales worldwide.
  • Build, develop and maintain personal customer base of 60+ clients resulting in an increase of 22% sales in one year. Including opening and developing 30 new accounts in eight months.
  • Responsible for day to day operations including pricing, product allocations, corporate promotions. Utilize CRM such as Salesforce and Rhythm systems to track customer development.
  • Routinely work with executive team national and internationally to establish, review and create company goals, budgets, product procurement, projections, market allocations, market development and marketing. Also worked with team to develop more efficient sales and procedural systems.
  • Develop, plan and present successfully customer visits and presentations.
  • Implement training for sales team to continually build sales and interpersonal skills, to continue company’s and their own personal growth.

Independent Sr. Sales Director

Mary Kay Inc.
04.2009 - 03.2015
  • Responsible for the sales, marketing and team building for the #1 selling skin care and color cosmetic brand in the United States.
  • Developed a $300,000+ individual business through one to one and group presentations and sales.
  • Generate leads and establish new business owners through networking and referrals.
  • Develop, plan and implement events and training for 100-300 participants on a weekly and quarterly basis.
  • Motivate, inspire and develop team of 60+ and leaders through consistent skill-based, communication and personal growth training and shadowing.
  • Built a top 5 unit within first year of directorship.
  • Achieved company’s prestigious Circle of Excellence in 1st full year of directorship.
  • Build, maintain and continue to grow and service a customer base of 300+.
  • Earned 5 Mary Kay career cars including the prestigious Pink Cadillac.

Owner

The Little Gym of Kendall
08.2005 - 12.2009
  • Responsible for opening the very first of an international franchise -The Little Gym in Miami-Dade County.
  • Successfully worked with franchise to secure franchise license, obtain location and build out, finance and introduce the very first location in Miami-Dade.
  • Responsible for every aspect of business development from architectural build out, equipment purchasing, to learning and training corporate initiatives, hiring and developing a motivated team of employees and successfully introducing and developing the brand.
  • Planned marketing, forecasting and strategies to develop, open and operate business successfully both financially and in market share.
  • Successfully introduced brand and concept of non-competitive motor-skill development for children 4 months to 12 years old to Miami-Dade with over 200 members in initial year of operations. Taught specialized program to children 4 months to 12 years old.
  • Hired, trained, managed and motivated team of 5+ employees. Responsible for all aspects of human resources, payroll, training etc.
  • Responsible for all P & L- projections and tracking.
  • Created, marketed and implanted special marketing events to promote brand awareness and increase sales. Promoted and presented gym in various community events on a regular basis.

Sales Manager

Allied Farms
09.2000 - 01.2006
  • Established new floral importing company from the ground up, including facility location, all aspects of brand development, marketing plan and strategies, business plan, hiring, interviewing and training of all employees.
  • Successfully introduced new brand to market with sales of over $5 million in the first year.
  • Responsible for sales force of 6+ and the day-to-day operations of sales, marketing and training.
  • Successfully maintained personal account base of 50+ clients including wholesalers, retailers, supermarkets and internet buyers in the United States and Canada.
  • Planned, developed and executed all marketing and sales strategies with president of the company.
  • Developed product projections on over 100+ varieties/product lines and communicated with farms and principles of the company on sales and customer needs.
  • Exceeded company projections in sales consistently.

Education

Master’s Degree - International Business

Florida International University
01.1997

Bachelor’s Degree - Marketing, minor in Fashion Merchandising

Florida International University
01.1988

Skills

  • Proficient in all Microsoft Office- word, power point, excel, publisher and social media marketing
  • Extensive training in DISC personality profiling
  • Proficient in various CRM and floral selling systems
  • Wholesale and retail experience including purchasing for major department store chain
  • Spanish as a second language- not fluent
  • Certified Health Coach
  • Graduate of Tony Robbins Unleash The Power Within Seminar
  • Sales training and leadership
  • Revenue growth
  • Key account targeting
  • Sales strategy development

Timeline

Co-Owner

Epic Slingshot Rentals
01.2023 - 07.2024

Sales Director

Miaflora Farms
03.2018 - Current

Vice President Sales and Marketing- North America

Cananvalle
04.2017 - 03.2018

Sales Manager

Equiflor/Rio Roses
03.2016 - 01.2017

Sales Director North America

Rosaprima International
03.2015 - 03.2016

Independent Sr. Sales Director

Mary Kay Inc.
04.2009 - 03.2015

Owner

The Little Gym of Kendall
08.2005 - 12.2009

Sales Manager

Allied Farms
09.2000 - 01.2006

Bachelor’s Degree - Marketing, minor in Fashion Merchandising

Florida International University

Master’s Degree - International Business

Florida International University

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Stephanina (Nina) Companioni