Tafari Van Rossum
Smyrna,GA
Summary
Hardworking, highly motivated professional eager to lend combined knowledge and skills to enhance business performance. Operates well in both individual and team capacities, leveraging seasoned work ethic to quickly adapt to different processes and drive company objectives. Resourceful and results-driven with a passion for growth and efficiency to meet company needs and increase service value. Ambitious individual with strong organizational and multitasking skills, as well as an aptitude for technology. Ready to apply knowledge and skills to any challenge.
Overview
13
13
years of professional experience
1
1
Certification
Work History
DIRECTOR OF DIGITAL MARKETING
Van Rossum Agency
01.2020 - Current
- Created, managed and optimized campaigns on multiple social media platforms including Facebook, Twitter, Instagram and LinkedIn
- Developed and implemented effective digital marketing strategies to drive website traffic, boost brand awareness and increase conversions
- Optimized existing campaigns based on insights from analysis of website visitor behavior patterns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 25-50%
- Wrote and distributed press releases to increase brand visibility.
- Stayed current on industry trends and emerging technologies to maintain a competitive advantage in the marketplace.
Inside Sales Representative
Beyond Finance
11.2023 - 03.2024
- Engaged prospective consumers who have requested information regarding debt consolidation options
- Assessed consumers financial situation and provided tailored debt consolidation option
- Provided impeccable customer service and helped clients achieve their financial goals by providing needs based selling techniques.
- Managed approximately 30 incoming calls, emails and faxes per from consumers
- Used CRM software to maintain detailed contact logs and account records.
- Kept detailed records of daily activities through online customer database.
- Conducted weekly review meetings with fellow Inside Sales Representatives to share insights and collaborate on strategies for improvement.
- Attended meeting and sales events to learn latest developments and brainstorm new sales strategies.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
FINANCIAL CONSULTANT
PNC Bank
05.2022 - 09.2023
- Digital Awareness - Shares, shows and supported clients on a variety of technological digital and online tools and resources allowing them to explore solutions to achieve their financial goals and financial well-being through the PNC Digital Wellness Journey
- Developed new digital marketing strategies based on evolving financial industry trends
- Identified target markets to create messaging appealing to specific groups of consumers
- Assisted clients in setting up their accounts, consulting clients on financial wellness, transferring funds between accounts, making payments and other related transactions using the bank's online platform
- Coordinated financial education through internal communications across multiple channels including emails, text messages and social media platforms.
- Analyzed financial needs of clients and developed tailored strategies to meet goals.
- Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
- Assisted walk-in traffic with identifying financial needs and goals to provide customized solutions.
- Researched and evaluated potential investment products for clients.
INSURANCE BROKER
Hub International
05.2016 - 07.2019
- Providing auto and property insurance quotations to prospects, maximizing every sales opportunity for referring other lines of business to other departments
- Identifying and proactively responding to needs-based selling opportunities by appropriately matching the risk to the insurer
- Lead generation for commercial lines products.
- Streamlined operations and prioritized tasks, allowing senior staff to increase revenue by 25%
- Analyzed risk factors to recommend appropriate coverage levels.
- Provided exceptional customer service by responding quickly to inquiries, resolving issues, and anticipating client needs.
SALES CONSULTANT
TD Insurance
03.2011 - 03.2016
- Collecting information from clients and assessing their risk profile and insurance needs
- Providing advice to clients on risk management and assisting them to develop new ways to minimize risks
- Preparing reports for insurance underwriters and negotiating with clients
- Met and exceeded sales, quality and underwriting targets
- Conducted online marketing initiatives, on social media web sites
- Proposed online and multiple-sales-channel campaigns to marketing executives.
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Increased referral business by establishing a strong rapport with existing clients, leading to positive word-of-mouth recommendations and an expanded customer base.
- Enhanced team performance by sharing successful sales strategies and best practices in regular team meetings.
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
Education
DIPLOMA IN BUSINESS MARKETING -
Durham College
Oshawa, ON05.2004
Skills
- Thinking
- Accounting
- Decision Making
- Sales
- Business Analysis
- Affiliate marketing
- Data
- Punctual
- Communication
- Leadership
- Conflict Resolution
- Teamwork Skills
- Critical
- Entry
- Microsoft office skills
- Employee Motivation
Certification
- Digital Marketing & E-commerce Certificate
- Google Analytics IQ Certification
- I.A.P.D.A Sales Certified Debt Specialist
Awards
- Durham Regional Police Award- Chambers of Commerce, 2012
- Top Customer performer Award -PNC BANK
- Digital Peer Leader Award- TD Insurance
- PNC BANK - Fraud Prevention award , 2022&2023
Timeline
Inside Sales Representative
Beyond Finance
11.2023 - 03.2024
FINANCIAL CONSULTANT
PNC Bank
05.2022 - 09.2023
DIRECTOR OF DIGITAL MARKETING
Van Rossum Agency
01.2020 - Current
INSURANCE BROKER
Hub International
05.2016 - 07.2019
SALES CONSULTANT
TD Insurance
03.2011 - 03.2016
DIPLOMA IN BUSINESS MARKETING -
Durham College
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