Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Taylor Munerlyn

Alpharetta

Summary

Marketing professional with over 3+ years of agency experience driving growth through strategic digital campaigns. Proven expertise in managing over $500,000 in monthly client ad spend and building high-impact, full-funnel strategies across paid media channels to achieve performance goals and accelerate brand success.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Paid Media Analyst

Acadia
05.2022 - Current
  • Created client-ready deliverables and weekly performance reports
  • Implemented full-funnel strategies across various platforms: Facebook/Meta/Instagram, Pinterest, TikTok, and Google
  • Managed over $500k in client spend monthly. Led client-facing weekly/monthly calls
  • Trained apprentices on platform best practices
  • Sourced search data/traffic from Google Analytics. Used Google Ads Editor for bulk campaign uploads
  • Created quarterly goals/KPIs to help track campaign success and measure full-funnel goals
  • Worked with B2B & B2C companies
  • Optimized campaigns to achieve maximum ROI
  • Analyzed data to identify trends and opportunities within an account to help guide optimizations
  • Conducted competitive analysis to inform content strategy and enhance brand positioning.
  • Expanded industry knowledge through continuous learning, attending relevant conferences, seminars, webinars, or workshops regularly.
  • Provided valuable input on creative direction based on thorough understanding of target audience demographics and preferences.
  • Collaborated with cross-functional teams to develop integrated marketing strategies for clients.
  • Managed multiple projects simultaneously, ensuring quality results delivered within budgetary constraints.

Marketing SA for Housing and Residence Life

University of West Georgia
12.2021 - 05.2022
  • Coordinated event logistics, ensuring seamless execution of marketing events and workshops.
  • Collaborated with team members to brainstorm innovative ideas for marketing outreach efforts.
  • Maintained project timelines and deliverables, ensuring alignment with overall marketing objectives.
  • Contributed to the planning of strategic marketing initiatives that aligned with broader organizational goals.
  • Supported the development of comprehensive marketing plans for various campus organizations and events.

Marketing Intern for Auxiliary Services

University of West Georgia
02.2021 - 12.2021
  • Assisted in creating written, video, and image content for marketing channels.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Designed content using Canva, managed projects, and participated in data collection
  • Developed and implemented social media content strategies to enhance online engagement.
  • Assisted in the execution of marketing campaigns, ensuring alignment with university branding guidelines.

Education

Bachelor - Marketing

University of West Georgia

Skills

  • E-Commerce
  • Facebook Ads
  • Google Ads
  • Meta/Instagram Ads
  • LinkedIn Ads
  • A/B testing
  • KPI analysis
  • Pinterest Ads
  • TikTok Ads
  • Social media marketing
  • Full Funnel Marketing strategies
  • Google analytics proficiency

Certification

  • Certificate in Advertising – University of West Georgia (Issued 2022)
  • Google Ads Search Certification – Google (Issued 2024)
  • Shopping Ads Certification – Google (Issued 2024)



Timeline

Paid Media Analyst

Acadia
05.2022 - Current

Marketing SA for Housing and Residence Life

University of West Georgia
12.2021 - 05.2022

Marketing Intern for Auxiliary Services

University of West Georgia
02.2021 - 12.2021

Bachelor - Marketing

University of West Georgia

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Taylor Munerlyn