Taylor Rufer
Columbus
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
8
8
years of professional experience
Work History
SEO Specialist & Supervisor
Salt Life
02.2023 - Current
- Analyzed SEO outreach goals and presented findings to marketing director.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Optimized website content and images to improve search engine rankings.
- Monitor employee productivity and provide constructive feedback and coaching
- Prepare and submit performance reports
- Set goals for performance and deadlines in ways that comply with company's plans and vision and communicate them to subordinates
Web Merchandiser
Salt Life
11.2020 - 02.2023
- Uploaded products, images, alt text, and descriptions to website.
- Updated product pages, category pages, FAQ pages.
- Merchandised product and category pages based off of inventory levels.
- Reviewed and researched root cause of issues on webpages.
- Created pages and categories for the website.
Customer Service Representative
Salt Life
11.2018 - 11.2020
- Handled customer inquiries and suggestions courteously and professionally.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Clarified customer issues and determined root cause of problems to resolve product or service complaints.
- Collaborated with sales team members to stay current on inventory levels, complete accurate orders, and resolve item issues.
Retail Sales Associate
Dillard's
05.2016 - 11.2018
- Greeted customers and helped with product questions, selections, and purchases.
- Maintained clean sales floor and straightened and faced merchandise.
- Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Managed cash register after end of shift to balance and record accurate transactions.
- Trained and supervised new employees to use selling strategies and apply best practices.
Education
No Degree - Software Development
George C Wallace Community College - Dothan
Dothan, ALSkills
- Microsoft Office
- SEO/SEM Proficiency
- Keyword Research & Optimization
- Leadership
- Communication & Teamwork
- Website Development
- Magento 2 Platform
- Customer Service
- Problem-solving
- Data analysis
Timeline
SEO Specialist & Supervisor
Salt Life
02.2023 - Current
Web Merchandiser
Salt Life
11.2020 - 02.2023
Customer Service Representative
Salt Life
11.2018 - 11.2020
Retail Sales Associate
Dillard's
05.2016 - 11.2018
No Degree - Software Development
George C Wallace Community College - Dothan
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