Tekesia Conaway
Atlanta
Summary
Innovative and results-driven Ad Operations Manager with a proven track record of executing, optimizing, and troubleshooting digital advertising campaigns. Expertise in ad tech integrations, programmatic platforms, campaign management, and revenue optimization. Adept at leveraging data analytics and automation to drive operational efficiency and maximize return on investment.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Digital Ad Operations Manager
Cox Communications
08.2022 - 08.2024
- Enhanced team productivity by streamlining workflow processes and implementing effective project management tools.
- Managed the trafficking, optimization, and fulfillment of digital ad campaigns, ensuring 100% SLA adherence and increasing campaign delivery accuracy.
- Analyzed key performance metrics (CTR, viewability, revenue trends), optimizing strategies that resulted in a 10% increase in revenue.
- Troubleshot technical issues related to ad serving platforms, maintaining seamless functionality for internal teams and external clients alike.
- Utilized Freewheel MRM and Yield Analytics for campaign fulfillment, consistently exceeding daily production targets.
- Assisted with Operative integration, including QA and testing for seamless functionality.
- Reduced discrepancies in reporting by working closely with third-party vendors and improving their understanding of our requirements.
Digital Advertising Sr Specialist
LifePoint Health
02.2021 - 07.2022
- Drove change through quality-oriented strategies to help operations accomplish ambitious short- and long-term.
- Executed and optimized digital ad campaigns across multiple platforms, including Google Ad Manager (GAM), Google Analytics (GA4), and Google Tag Manager (GTM).
- Developed performance-driven campaign strategies, enhancing yield optimization and revenue growth.
- Led end-to-end tag implementation and management in Google Tag Manager (GTM), configuring conversion tracking, event tracking, and cross-platform tagging for Google Ads, Facebook Pixel, and other third-party platforms to ensure accurate performance measurement and attribution.
- Built daily, weekly, and ad hoc reports using data from internal and external ad systems to inform campaign strategies.
Programmatic Marketing Manager
QuaverEd, Inc.
08.2020 - 12.2020
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Integrated SEO, social media and paid advertising (Google Ads, Bing, LinkedIn) into cohesive multi-channel campaigns
Ad Operations Associate Manager
Sam's Club
04.2018 - 10.2019
- Reduced operational costs with careful budget management and resource allocation.
- Managed the execution, tracking, implementation, performance analysis, and reporting of CPG display campaigns through DCM ensuring flawless execution.
- Led ad tracking implementation, including floodlight tagging and partner pixel setup for accurate measurement.
- Conducted QA for all ads, ensuring compliance with ad server specifications and program requirements.
Digital Operations Specialist
Turner Broadcasting
06.2008 - 03.2015
- Managed the implementation of all digital media campaigns and optimize advertising campaigns for Turner properties using DFP, Freewheel and Solbright/Operative.
- Performed Quality Assurance testing, communicated technical specs, secured and tested campaign creative, scheduled ads in front-end software (Solbright/Operative) and ad servers.
- Provided guidance, leadership, and execution of business analysis project and initiatives within the Audience and Multiplatform Technologies team (AMPT). Collaborated with the Technical Product Managers on complex critical projects designed to enhance ad-serving capabilities.
- · Provided guidance, leadership, and execution of business analysis project and initiatives within the Audience and Multiplatform Technologies team(AMPT). Collaborated with the Technical Product Managers on complex critical projects designed to enhance ad-serving capabilities.
Advertising Inventory Analyst
Autotrader.com
07.2002 - 05.2007
- Created tools to analyze and maximize available inventory and drive revenue growth for all available online ad products for AutoTrader.com.
- Developed inventory forecasting models, optimizing ad space availability and revenue opportunities.
- Created advanced pivot tables and business intelligence reports to track digital ad performance.
Education
BBA - Business Management
Georgia Southern University
Statesboro, GASkills
- Campaign Management
- Programmatic Advertising
- Vendor & Contract Management
- Ad Tech System Integration
- Conversion & Event Tracking
- Freewheel MRM Expertise
- Expertise in Google Ad Manager
- Tag Implementation & Management
- Cross-Platform Attribution & Reporting
- Floodlight Implementation Expertise
- Performance Analytics & KPI Optimization
- Yield & Revenue Management
- Data Visualization & Reporting
- Digital Display Advertising
- Brand Safety & Compliance
- Automation & Workflow Improvements
Certification
Google Analytics, Google Ad Search, Google Ad Manager, Google Display & Video
Timeline
Digital Ad Operations Manager
Cox Communications
08.2022 - 08.2024
Digital Advertising Sr Specialist
LifePoint Health
02.2021 - 07.2022
Programmatic Marketing Manager
QuaverEd, Inc.
08.2020 - 12.2020
Ad Operations Associate Manager
Sam's Club
04.2018 - 10.2019
Digital Operations Specialist
Turner Broadcasting
06.2008 - 03.2015
Advertising Inventory Analyst
Autotrader.com
07.2002 - 05.2007
BBA - Business Management
Georgia Southern University
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