TERRELL WILSON
Atlanta,GA
Summary
Donor relations-focused professional targeting Georgia State University Advancement, bringing strengths in event planning/execution, donor recognition, timely acknowledgment, and 24-48 hour impact-style reporting. Experienced in tracking engagement to drive renewals and relationship growth.
Overview
11
11
years of professional experience
Work History
Group Sales Account Executive
Atlanta Falcons
Atlanta, GA
06.2021 - Current
- Owned group sales portfolio across schools, foundations, businesses, and nonprofits, generating ~$550K in annual revenue and $100K+ for education-focused programs; facilitated leadership-led asks for partnership commitments ($8K–$20K).
- Led a high school booster fundraiser from end to end, prospecting targets and launching trackable ticket links, which drove 150+ ticket sales and $2K+ raised; expanded into a repeat partnership with 300+ tickets and $3K+ raised.
- Designed and executed tiered stewardship strategies (Tier A/B/C) with proactive outreach, early access offers, and post-event follow-up; sustained ~95% renewal rates and grew a returning partner’s participation by 40%.
- Created a donor recognition framework (Standard/VIP tiers, handwritten thank-yous), sending impact-driven recaps within 24–48 hours with results, photos, and next opportunities to drive renewals, upgrades, and referrals.
- Planned and executed high-level donor events, including Back-to-School (800 tickets; $65K), Teachers’ Appreciation (2.6K; $145K), and Holiday Package (1.4K; $95K), owning timelines, run-of-show, and on-site execution.
- Partnered cross-functionally (e.g., Marketing, Operations, Security, Hospitality) to execute high-touch partner experiences and approved $5K-$10K program spend for giveaways and marketing.
- Tracked engagement KPIs across 100+ accounts in Dynamics and Archtics to improve partner responsiveness by 15%; coached 3 new hires on outreach and CRM workflows, reducing ramp time by 20%.
- Teachers' Appreciation Day Theme-NFL Best Practice in 2024.
- Customer Service of the Year Award in 2024 season.
Sales & Service Consultant
The Aspire Group (Playfire Aspire)
Kalamazoo, MI
05.2018 - 03.2020
- Managed individual, group, mini-plan, and season ticket sales across Western Michigan University Athletics (football, men’s/women’s basketball, volleyball, hockey), generating $180K in FY2018–2019 and exceeding goal by 6%.
- Fundraised $8K for the Mike Gary Fund and built donor acknowledgment processes (thank-yous, recognition/benefits, impact-style updates) to encourage repeat support.
- Coordinated VIP donor-style events (outreach, briefing notes, logistics) and supported giving conversations totaling $15K in combined individual/corporate contributions.
- Maintained data integrity in Paciolan CRM (attendance trends, contact notes, sales activity) and increased sales by 15% through suggestive selling and cross-sell tactics.
- Partnered with the Marketing department to implement 3 attendance growth strategies, contributing to a 10% increase in game attendance.
- Cultivated relationships with 5+ corporate and nonprofit partners (including Stryker and Pfizer) across 10+ events, using meet-and-greets and youth activations to foster relationships and grow revenue (e.g., 70+ attendees; $950).
- Developed community partnerships (including Premier Athletics), prospecting 50+ local businesses, youth leagues, and churches to generate ongoing group sales for football and basketball, and increase community engagement.
Ticket Day Operations Staff
Eastern Michigan Athletics
Ypsilanti, MI
09.2015 - 03.2017
- Processed and managed ticket orders for 500+ individual, group, and season packages across football, men’s/women’s basketball, and volleyball to aid game-day operations.
- Coordinated 5+ pre-game fan engagement activities, including tailgates and family-friendly programming, resulting in a 20% attendance increase.
- Resolved ~20 customer issues weekly, educating complex issues to management to ensure timely, positive guest outcomes.
Education
Bachelor of Science - Sports Management
Eastern Michigan University
Ypsilanti, MI12-2017
Skills
- Donor Relations & Reporting
- Donor Stewardship (Tiered Touchpoints)
- Donor Acknowledgment Processes
- Impact Reporting (Recaps/Outcomes)
- KPI Tracking
- Donor Engagement Strategy
- Events & Stakeholder Management
- Donor/Partner Events & VIP Logistics
- Cross-Functional Stakeholder Collaboration
- Leadership Briefing Materials
- Operations, Data, & Tools
- Budget Management
- CRM Management & Data Integrity
- Ticketing/Account Systems (Archtics)
- Outreach Enablement (Yesware)
- Microsoft Office (Excel, PowerPoint)
Timeline
Group Sales Account Executive
Atlanta Falcons
06.2021 - Current
Sales & Service Consultant
The Aspire Group (Playfire Aspire)
05.2018 - 03.2020
Ticket Day Operations Staff
Eastern Michigan Athletics
09.2015 - 03.2017
Bachelor of Science - Sports Management
Eastern Michigan University
LEADERSHIP/COMMUNITY INVOLVEMENT
- Atlanta Falcons — Community Service Chair | Led volunteer coordination across community initiatives including food drives, Thanksgiving meal distribution, toy drives, and animal shelter partnerships.
- Westside Falcons Flag Football League — Volunteer Coached 7-13 youth weekly during the season; coordinated with 2-3 coaches.
- Urban League of Greater Atlanta — Young Professionals — Community Service & Fund Development Chair | Led outreach, approved budgets, and secured sponsorships.