Tony Garrett
Atlanta
Summary
Experienced Culture Builder with a track record of driving strategic initiatives and achieving impactful results. Known for fostering team collaboration and navigating complex organizational challenges. Skilled in strategic planning, financial management, and operations oversight. Highly regarded for a strong work ethic, reliability, adaptability, and a results-oriented approach.
Overview
21
21
years of professional experience
Work History
Senior Vice President, Property Operations
Playfly Aspire
04.2016 - Current
- Responsible for maximizing revenue through operational excellence across all Playfly Aspire properties by ensuring our systems, staffing, supervision, structure and strategies are executed at the highest level worldwide
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.
- Established a culture of continuous improvement, leading by example to drive operational excellence across the organization.
- Developed, coached and provided feedback to top-performing teams using strong leadership and analytical thinking skills.
- Secured vital partnerships with industry leaders, enhancing company reputation and expanding market reach.
- Developed measurement tools, dashboards, and reports to track metrics on adoption and effectiveness of initiatives.
- Managed financial, operational and human resources to optimize business performance.
- Cultivated company-wide culture of innovation and collaboration.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Director of Sales and Service
Tulane Athletics
09.2011 - 04.2016
- Responsible for overseeing the ticket sales and service efforts of the Tulane Athletic Department, consisting of premium sales, ticket sales, box office operations, and in all providing world class customer service.
- During his tenure, total number of season tickets sold increased by 850%, group tickets sold increased by 219%, and Tulane Football, Basketball, and Baseball all averaged over an 85% season ticket retention rate.
- Responsible for managing the department’s CRM system and intelligent e-marketing campaigns which led to immediate cost savings on marketing expenses while generating an average 115% return on investment.
- Garrett was the chairperson of the Group Sales subcommittee overseeing the development of group sales next practices and strategies executed worldwide.
- Develop and execute approved Annual Business and Sales Plan and Operating Budget.
- Recruit, hire, train, supervise a new ticket sales and service staff.
- Lead, motivate, develop, coach and retain sales staff for future succession and opportunity within the organization, and the Aspire Group globally.
- Run day-to-day operations of the new Fan Relationship Management Center profitably while exceeding client expectations in revenue generation and customer service.
- Grow business significantly each year.
- Act as the principal liaison of the Aspire Group with the Athletic Department.
- Monitor, manage and evaluate sales staff performance on an ongoing basis; establish and communicate clear sales revenue and training goals and follow up with sales staff with appropriate feedback and direction for development
- Develop, present and communicate Ticket Sales strategies, procedures and processes.
- Identify, explore and research new sales opportunities to include season ticket and group sales target markets.
- Continually develop the Ticket Sales program in the following areas: new business generation, sales leadership, development of sales strategies, sales training, development of best sales practices and results tracking and reporting.
- Track and report daily, weekly and monthly sales figures and relevant accountability reports. Handle all bookkeeping, commission reporting, staff payroll processing etc.
- Assist with the creation, planning, communication, and implementation of special ticket plans, projects, promotions and programs.
Senior Account Executive, Group Sales
Memphis Grizzlies
05.2009 - 09.2011
- Generated over $350,000 which led the sales staff in Group Sales in 2011
- Led the Memphis Grizzlies Sales staff to consecutive franchise records in group sales in 2 seasons with the team
- Generated over $650,000 in group sales in 2 years with the Grizzlies
- (not including playoff revenue)
Senior Account Executive, Group Sales
Atlanta Spirit, LLC
05.2007 - 05.2009
- Generated over $380,000 in revenue positioning me as #1 out of 12 reps in Sales during the 08-09 campaign and playoffs
- Developed, coordinated, and executed major group nights with the purpose of selling out all Atlanta Hawks and Atlanta Thrashers home games
- Mentored younger representatives including coaching, motivating and routinely going on appointments with them
- Increased fan base in outer markets by successfully implementing community programs through chamber of commerce, local businesses, schools, and churches
Account Executive, Group Sales
NO/OKC Hornets Basketball
05.2005 - 05.2007
- An integral part of a sales staff that lead the NBA in Group Deposits and generated over 20 sell outs in during the 2006-2007 NBA season
- Generated revenue by consistently selling season tickets, mini plans, and groups
- Displayed superior organizational skills in calling, logging, and following up on potential leads
Account Executive, Inside Sales
Memphis Grizzlies
08.2004 - 05.2005
- Displayed a tremendous work ethic by making over 80 cold calls per day
- Generated revenue by consistently selling Memphis Grizzlies Basketball and FedEx Forum Events
Sales and Marketing Intern
Memphis Redbirds, LLC
04.2004 - 08.2004
Education
Bachelors Degree - Marketing Management
The University of Memphis
Memphis, TN08.2002
Skills
- Strategic leadership
- Policies and procedures
- Operational excellence
- KPI tracking
- Staff development
- Revenue generation
- Strategic plans
- Financial management
- Experienced Public Speaker
- Recruiting and hiring
- Marketing expertise
- Partnership development
Timeline
Senior Vice President, Property Operations
Playfly Aspire
04.2016 - Current
Director of Sales and Service
Tulane Athletics
09.2011 - 04.2016
Senior Account Executive, Group Sales
Memphis Grizzlies
05.2009 - 09.2011
Senior Account Executive, Group Sales
Atlanta Spirit, LLC
05.2007 - 05.2009
Account Executive, Group Sales
NO/OKC Hornets Basketball
05.2005 - 05.2007
Account Executive, Inside Sales
Memphis Grizzlies
08.2004 - 05.2005
Sales and Marketing Intern
Memphis Redbirds, LLC
04.2004 - 08.2004
Bachelors Degree - Marketing Management
The University of Memphis
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