Tyler Cochran

• Led a team of 19 sales professionals to consistently achieve or exceed monthly sales goals and working to increase dealership revenue.
• Developed and implemented sales strategies, including targeted promotions and customer retention program.
• Managed inventory of 500 vehicles, optimizing stock levels and coordinating with manufacturers to align with market demand.
• Trained and mentored sales staff on customer relationship management, negotiation techniques, and product knowledge, and improving team closing rates
• Collaborated with marketing teams to create engaging campaigns, leveraging local market insights to drive foot traffic and online inquiries.

• Direct and manage the dealership's finance and insurance (F&I) department to meet and exceed performance goals.
• Develop and implement strategies to improve PVR from 1500 to 1820 and improved VSC % from 41% to 57%
• Maintain strong relationships with a network of lenders to secure competitive financing options for customers.
• Ensure full compliance with federal, state, and dealership regulations including SAFEGUARDS, Red Flags, and FTC rules.
• Train and mentor F&I managers and sales staff on compliance, product presentation, and customer service best practices.
• Collaborate with the accounting department to ensure accurate contracts, funding, and deal submissions.
• Monitor and analyze finance performance metrics and report to executive leadership on profitability and growth strategies.

• Lead and manage the Finance & Insurance (F&I) team to achieve and exceed dealership profitability and customer satisfaction goals.
• Increased PVR for the store from 1040 to 1930 and VSC% from 44% to 67%
• Develop and implement bilingual finance operations to better serve a diverse customer base, increasing accessibility and engagement.
• Spearhead the adoption of secure online signing and remote F&I capabilities to streamline the buying experience and boost deal volume.
• Build and sustain strong lender relationships to maximize financing options and enhance deal structure flexibility.
• Collaborate closely with sales and accounting departments to ensure timely funding and accurate deal submissions.

• Oversaw finance and used car operations, building strong relationships with lenders to secure competitive financing options and managing inventory of pre-owned vehicles to meet local market demand in Roswell, GA.

• Streamlined finance processes and vehicle reconditioning, enhancing customer satisfaction and reducing turnaround times for sales and contract completion.

• Trained and led sales and finance teams, improving deal structuring, product upselling, and negotiation techniques to maximize dealership profitability.

• Ensured compliance with federal and state regulations for all financing contracts while implementing strategic pricing and marketing for used vehicles to align with customer preferences.

• Collaborated with sales teams and conducted market analysis to optimize vehicle acquisition and deal structures, driving revenue growth across both departments.

• Built and maintained relationships with multiple lenders to secure competitive financing options for customers purchasing Honda and Kia vehicles.

• Streamlined finance and insurance processes to enhance customer experience and ensure efficient contract completion.

• Trained and mentored finance team members to improve deal structuring and product upselling, fostering a customer-focused sales environment.

• Ensured compliance with federal and state regulations for all financing contracts, maintaining accuracy and transparency in documentation.

• Collaborated with sales teams across both Honda and Kia brands to structure deals that balanced customer satisfaction with dealership profitability