Vanessa Huertas
Atlanta
Summary
Result-oriented District Sales Manager with 24 years of progressive experience in multi-unit retail leadership. Demonstrated success in driving sustained sales growth, enhancing profitability, and cultivating high-performing leadership teams across diverse markets. Specialist in strategic planning, KPI optimization, talent development, and operational excellence, committed to elevating customer experience and executing brand strategies.
Overview
23
23
years of professional experience
Work History
General Sales Manager Flag Ship Location
Banana Republic
GA
06.2025 - Current
- Empowered and energized the team to reach their professional aspirations while cultivating outstanding customer experiences and achieving business results.
- Demonstrated strong leadership to drive the successful implementation of our strategy, ensuring the delivery of profitable performance and establishing productive business rhythms across the market.
- Recruited and hired a diverse workforce while implementing comprehensive training programs to ensure every employee felt appreciated, seen, included, and secure.
Territory Sales Manager
Chicos
GA
10.2020 - 06.2025
- Staffed stores by hiring 5 store managers within 30 days with top talent by assessing talent needs and hiring the right-fit team members.
- Ensured KPIs for all operational and financial requirements were met or exceeded; performance results jumped from 83% to exceed the company goal and finished at 108% over LY.
- Achieved 117% above customer loyalty goals by engaging team members and providing training.
- Infused an energetic, "can do" mindset for winning results, creating a positive environment.
- Created a peer mentor program to support the growth and development of team members.
- Increased conversion from 25% to 58%, exceeding the company standard.
Vice President of Sales and Marketing
Porsche Restorations
Los Angeles
11.2019 - 04.2021
- Collaborated with executive leadership to allocate budgets for marketing campaigns.
- Developed strategies that increased sales revenue through targeted initiatives.
- Monitored competitor offerings and maintained relationships with industry influencers to identify growth opportunities.
- Negotiated vendor contracts for products and services related to sales operations.
- Managed a team of sales managers focused on territory development and performance enhancement.
- Cultivated key customer relationships to foster loyalty and trust.
- Created comprehensive marketing plans encompassing budgeting, branding, and promotional activities.
District Sales Manager
Godiva
GA
08.2017 - 10.2020
- Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
- Assessed employee performance through regular reviews and documented any areas needing improvement or development.
Store Manager
Peek Kids
GA
04.2015 - 08.2017
- Built relationships with key customers and stakeholders to grow business networks and locate new opportunities.
- Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
- Implemented successful business strategies to increase revenue and target new markets.
District Sales Manager
The Art of Shaving
AZ
02.2010 - 04.2015
- Led turnaround management for the underperforming markets in the Arizona and California regions by providing hands-on interaction.
- Demonstrated the most effective methods of managing efficient operations, decreasing loss, exceeding KPIs, and setting eye-appealing merchandising displays.
- Taught recruiting by activating mall walk-throughs, scouting talent, sharing opportunities, and inspiring others to build networking relationships.
- Developed and trained store leaders, instilling the highest level of empowerment and confidence to operate as independent business owners while driving sales/profit for the company.
District Sales Manager
BCBG Max Azria Group
Scottsdale
06.2005 - 02.2010
- Developed and implemented sales strategies to enhance brand visibility.
- Analyzed market trends to identify new business opportunities and challenges.
- Conducted regular performance reviews to assess team effectiveness and productivity.
Department Sales Manager
Nordstrom
Scottsdale
11.2002 - 06.2005
- Collaborated effectively to meet department store and individual objectives.
- Coached employees to achieve performance targets and provide exceptional service.
- Set personal sales and service goals, exemplifying Nordstrom's customer-first philosophy.
Education
High School Diploma -
Health Profession And Human Services
New York, NY06-2002
Skills
- Strategic Leadership and Vision
- Multi-Unit Team Leadership
- Talent Development and Coaching
- Performance Management and Accountability
- Sales and KPI-Driven Execution
- Change and Transformation Leadership
- Customer Experience Excellence
- Operational and Financial Acumen
- Cross- Functional Collaboration
- Executive Communication and Influence
- Conflict Resolution and Decision-Making
- Ethical and Inclusive Leadership
Professional Highlights
- Multi-unit retail leader, with market volume ranging from $3M to $65M+, producing top performance results with a footprint of success.
- Boosted company-wide market position from last place, to top 10 position by motivating people, aligning individual strengths with suitable roles, and developing leaders toward a 'growth' mindset.
- Dynamic people leader who engages a broad demographic of people, generations, cultures, and skills, fusing them into cohesive teams that strive to exceed expectations in sales, P&L, leading leaders, operations, merchandising, full-cycle recruiting, and human resources.
- Earned reputation as a leader and influencer amongst peers, leading executive conference calls.
- Award-winning leader earning spot for Outstanding Customer Service, Top-performing Store, Top performing Market, and KPI recognition.
- Demonstrates a 'yes we can' demeanor, energizing leaders, peers, and corporate business partners in all relationships and business transactions.
Community Leadership
- Volunteer with Boys and Girls Club
- Big Brother Big Sister
- Heroes at Home
- Chamber of Commerce (local)
Timeline
General Sales Manager Flag Ship Location
Banana Republic
06.2025 - Current
Territory Sales Manager
Chicos
10.2020 - 06.2025
Vice President of Sales and Marketing
Porsche Restorations
11.2019 - 04.2021
District Sales Manager
Godiva
08.2017 - 10.2020
Store Manager
Peek Kids
04.2015 - 08.2017
District Sales Manager
The Art of Shaving
02.2010 - 04.2015
District Sales Manager
BCBG Max Azria Group
06.2005 - 02.2010
Department Sales Manager
Nordstrom
11.2002 - 06.2005
High School Diploma -
Health Profession And Human Services