Vanessa Narcisse

• Managed end-to-end integrated marketing campaigns from strategy to execution, including ideation and performance analysis.
• Collaborated with cross-functional units, agencies, and analytics teams to develop and execute marketing strategies that aligned with business goals.
• Analyzed campaign performance metrics and presented strategic recommendations to senior leadership, influencing data-driven decision-making.
• Developed targeted communications and lifecycle initiatives to boost customer retention and lifetime value.
• Led cross-department collaboration to streamline campaign execution, ensuring consistent brand messaging and enhancing overall campaign impact.
• Designed and implemented test strategies to enhance customer engagement and optimize campaign effectiveness.
• Utilized customer insights to refine messaging, segmentation strategies, and overall campaign performance.

• Developed communications campaigns and execution strategies for channel-wide incentives, achieving over $3.1 million return on investment.
• Executed diverse communication strategies to boost KPIs and awareness while promoting new programs across multimedia platforms.
• Collaborated with cross-functional teams to identify gaps and best practices via virtual evaluations, optimizing communications campaigns through key driver analysis.
• Created content and defined scope for operational strategy of brand champion program aimed at fostering brand awareness and loyalty in partner vendor sites.

Managed branding program budget over $500k, enhancing brand awareness through Verizon standards and ambassador initiatives at customer service vendor sites.

Delivered internal marketing strategies to convey key messages effectively at all organizational levels, aligning with business objectives.

• Managed full event planning portfolio with budgets up to $75,000, executing various leadership and employee events.
• Managed budget of over $50,000 for employee events, incentives, and special projects, ensuring effective allocation of resources.
• Led a team of six in project planning efforts, raising employee NPS from 50 to 60.
• Planned center initiatives that enhanced team camaraderie and contributed to a 15-20% increase in key performance indicators.
• Developed rewards and recognition programs to ensure consistent execution and improve overall employee experience.
• Provided consultation on employee incentives and programs, overseeing analysis and recommendations for impacted teams.
• Served as subject matter expert for rewards initiatives, identifying improvement opportunities to maximize effectiveness.
• Collaborated with management for successful implementation of center-wide programs, presenting updates to South area management.

• Concurrently managed national enterprise and government accounts with 1,000 to 8,000 lines, generating $13.5 million in annual revenue.
• Managed device deployment projects, contract implementations, and billing system migrations, ensuring seamless transition and operational efficiency.
• Coordinated with sales, marketing, and finance teams to uphold compliance with contractual agreements and maximize line attainment.
• Delivered comprehensive reports analyzing trends and projected costs, achieving 12-15% annual cost savings.

• Coordinated youth programs to enhance personal development and leadership skills.
• Facilitated workshops on topics such as leadership skills, college and career readiness, conflict resolution, and public speaking.
• Led Advisory Board of local organizations to provide resources for youth initiatives.
• Developed relationships with local businesses to expand resources available through the program.
• Assisted with budget management to ensure financial objectives were met within allocated funds.