Veralucia Rudinger

- Lead NA beverage sales strategy across southeast territory, Including wellness, functional, and better-for-you product lines

- Manage 50+ key accounts across large format retail and independents, growing category presence and shelf space

- Partner with DSD teams to optimize inventory management and ensure product visibility across four warehouse hubs

- Train sales reps and warehouse staff on product attributes, health trends, and brand messaging to close distribution gaps

- Deliver in-store execution, launch strategies, and data-back business reviews to drive velocity and sell-through

- Present new brands to buyers, collaborate with directors on promotional planning, and monitor performance post-launch

- Supported Beyond Beer portfolio expansion (seltzers, functional beverages) through field activation and sampling events

- Built strategic relationships with buyers and store managers to grow brand awareness in competitive markets

- Delivered KPI reports and presentations to regional leadership; collaborated cross-functionally on growth tactics

- Executed sponsorships, activations, and community events to drive trail and engagement

- Delivered fast-paced hospitality service

- Leveraged product knowledge to upsell and create memorable experiences

- Managed POS, cash handling, and large guest volumes with efficiency