Summary
Overview
Work History
Education
Skills
Timeline
Generic

Veralucia Rudinger

Kingsland

Summary

Passionate about the intersection of health, innovation, and consumer connection. With a background in scaling non-alcoholic and functional brands in the Southeast, I’m excited to bring my experience and energy to Poppi’s mission of disrupting the soda aisle with better-for-you products that people genuinely love.

Overview

9
9
years of professional experience

Work History

Non-Alcoholic Brand Manager

Southern Crown Partners
11.2021 - Current

- Lead NA beverage sales strategy across southeast territory, Including wellness, functional, and better-for-you product lines

- Manage 50+ key accounts across large format retail and independents, growing category presence and shelf space

- Partner with DSD teams to optimize inventory management and ensure product visibility across four warehouse hubs

- Train sales reps and warehouse staff on product attributes, health trends, and brand messaging to close distribution gaps

- Deliver in-store execution, launch strategies, and data-back business reviews to drive velocity and sell-through

- Present new brands to buyers, collaborate with directors on promotional planning, and monitor performance post-launch

Business Development Representative

Anheuser Busch
06.2021 - 11.2021

- Supported Beyond Beer portfolio expansion (seltzers, functional beverages) through field activation and sampling events

- Built strategic relationships with buyers and store managers to grow brand awareness in competitive markets

- Delivered KPI reports and presentations to regional leadership; collaborated cross-functionally on growth tactics

- Executed sponsorships, activations, and community events to drive trail and engagement

Bartender/Server

Social House Bar & Restaurant
01.2016 - 02.2021

- Delivered fast-paced hospitality service

- Leveraged product knowledge to upsell and create memorable experiences

- Managed POS, cash handling, and large guest volumes with efficiency

Education

MBA - General Business

Louisiana State University
Shreveport, LA
12-2024

Bachelor of Science - Clinical Psychology

University of Central Florida
Orlando, FL
12-2020

Skills

    - 8 years of customer-facing experience with strong relationship-building skills

    - Deep understanding of the NA and wellness beverage landscape

    - Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word)

    - Data-driven decision-maker; experienced in forecastin, reporting, and retail analytics

Timeline

Non-Alcoholic Brand Manager

Southern Crown Partners
11.2021 - Current

Business Development Representative

Anheuser Busch
06.2021 - 11.2021

Bartender/Server

Social House Bar & Restaurant
01.2016 - 02.2021

MBA - General Business

Louisiana State University

Bachelor of Science - Clinical Psychology

University of Central Florida
Veralucia Rudinger