Passionate about the intersection of health, innovation, and consumer connection. With a background in scaling non-alcoholic and functional brands in the Southeast, I’m excited to bring my experience and energy to Poppi’s mission of disrupting the soda aisle with better-for-you products that people genuinely love.
- Lead NA beverage sales strategy across southeast territory, Including wellness, functional, and better-for-you product lines
- Manage 50+ key accounts across large format retail and independents, growing category presence and shelf space
- Partner with DSD teams to optimize inventory management and ensure product visibility across four warehouse hubs
- Train sales reps and warehouse staff on product attributes, health trends, and brand messaging to close distribution gaps
- Deliver in-store execution, launch strategies, and data-back business reviews to drive velocity and sell-through
- Present new brands to buyers, collaborate with directors on promotional planning, and monitor performance post-launch
- Supported Beyond Beer portfolio expansion (seltzers, functional beverages) through field activation and sampling events
- Built strategic relationships with buyers and store managers to grow brand awareness in competitive markets
- Delivered KPI reports and presentations to regional leadership; collaborated cross-functionally on growth tactics
- Executed sponsorships, activations, and community events to drive trail and engagement
- Delivered fast-paced hospitality service
- Leveraged product knowledge to upsell and create memorable experiences
- Managed POS, cash handling, and large guest volumes with efficiency
- 8 years of customer-facing experience with strong relationship-building skills
- Deep understanding of the NA and wellness beverage landscape
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word)
- Data-driven decision-maker; experienced in forecastin, reporting, and retail analytics