Victoria Farmer
Smyrna
Summary
Optimizing audience experiences through considerate, human-centric engagement strategies and precise copy and visuals
Overview
12
12
years of professional experience
Work History
Access and Engagement Manager, North America
Kynetec
St. Louis
04.2021 - 09.2025
- Implemented and managed recruitment strategies, increasing market research panel by 1,100 members in FY 2025.
- Created centralized content library for panelist engagement, including visuals and internal ranking system.
- Oversaw social media management for online panelist portal, achieving 300% follower growth in 18 months.
- Served as reporting manager for Customer Support Associate, developing user response library and training CSA in its use.
- Developed weekly engagement polls for online users, enabling feasibility checks for upcoming projects.
- Organized and promoted monthly sweepstakes to boost participation in largest company survey, including prize distribution.
Digital Community Manager
EnrichHER
Atlanta
01.2020 - 04.2021
- Managed engagement for EnrichHER Society, an online community of 1,000 entrepreneurs.
- Collaborated with cross-functional teams to align community goals with organizational objectives.
- Facilitated virtual events to connect members and promote collaboration within the community.
- Created educational resources to support member development and knowledge sharing.
- Answered customer service inquiries to enhance user satisfaction.
- Revised multiple online courses to align with updated branding and business objectives.
ACLS Fellow, Sr. Mgr. of Audience Development
PRI/PRX
Minneapolis
09.2015 - 02.2019
- Secured nationally competitive two-year post-doctoral fellowship, leading to permanent employment.
- Designed and implemented user surveys, enhancing feedback collection processes.
- Led Listener Services by personally addressing all listener emails and voicemails.
- Managed three interns, fostering skill development and project contributions.
- Crafted comprehensive email marketing strategy for 13 B2B and B2C newsletters.
- Presented data-driven insights at monthly meetings to improve newsletter KPIs.
- Developed metrics for Diversity and Inclusion audit, increasing PoC representation by 15% in eighteen months.
- Revised response library to align with evolving organizational objectives.
Adjunct Professor of Humanities
Crown College
St. Bonifacius
08.2013 - 05.2015
- Served as Instructor of Record for three courses each semester, including Shakespeare and English Composition I and II.
- Developed comprehensive lectures, slide decks, and grading rubrics for each course.
- Evaluated all quizzes, tests, and essays to ensure fair assessment of student performance.
Education
Ph.D. - English
Florida State University
Tallahassee, FL12.2014
M. A. - English
University of Georgia
Athens, GA12.2008
Bachelor of Arts - English
University of Georgia
GA05-2006
Skills
- Canva
- Copywriting/Editing
- Customer Support
- Google Analytics
- GSuite
- Mailchimp
- Meta Business Suite
- Microsoft Office Suite
- Notion Project Management
- Survey Monkey
- WordPress
References
References available upon request.
Timeline
Access and Engagement Manager, North America
Kynetec
04.2021 - 09.2025
Digital Community Manager
EnrichHER
01.2020 - 04.2021
ACLS Fellow, Sr. Mgr. of Audience Development
PRI/PRX
09.2015 - 02.2019
Adjunct Professor of Humanities
Crown College
08.2013 - 05.2015
Ph.D. - English
Florida State University
M. A. - English
University of Georgia
Bachelor of Arts - English
University of Georgia