Summary
Overview
Work History
Education
Skills
References
Timeline
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Victoria Farmer

Smyrna

Summary

Optimizing audience experiences through considerate, human-centric engagement strategies and precise copy and visuals

Overview

12
12
years of professional experience

Work History

Access and Engagement Manager, North America

Kynetec
St. Louis
04.2021 - 09.2025
  • Implemented and managed recruitment strategies, increasing market research panel by 1,100 members in FY 2025.
  • Created centralized content library for panelist engagement, including visuals and internal ranking system.
  • Oversaw social media management for online panelist portal, achieving 300% follower growth in 18 months.
  • Served as reporting manager for Customer Support Associate, developing user response library and training CSA in its use.
  • Developed weekly engagement polls for online users, enabling feasibility checks for upcoming projects.
  • Organized and promoted monthly sweepstakes to boost participation in largest company survey, including prize distribution.

Digital Community Manager

EnrichHER
Atlanta
01.2020 - 04.2021
  • Managed engagement for EnrichHER Society, an online community of 1,000 entrepreneurs.
  • Collaborated with cross-functional teams to align community goals with organizational objectives.
  • Facilitated virtual events to connect members and promote collaboration within the community.
  • Created educational resources to support member development and knowledge sharing.
  • Answered customer service inquiries to enhance user satisfaction.
  • Revised multiple online courses to align with updated branding and business objectives.

ACLS Fellow, Sr. Mgr. of Audience Development

PRI/PRX
Minneapolis
09.2015 - 02.2019
  • Secured nationally competitive two-year post-doctoral fellowship, leading to permanent employment.
  • Designed and implemented user surveys, enhancing feedback collection processes.
  • Led Listener Services by personally addressing all listener emails and voicemails.
  • Managed three interns, fostering skill development and project contributions.
  • Crafted comprehensive email marketing strategy for 13 B2B and B2C newsletters.
  • Presented data-driven insights at monthly meetings to improve newsletter KPIs.
  • Developed metrics for Diversity and Inclusion audit, increasing PoC representation by 15% in eighteen months.
  • Revised response library to align with evolving organizational objectives.

Adjunct Professor of Humanities

Crown College
St. Bonifacius
08.2013 - 05.2015
  • Served as Instructor of Record for three courses each semester, including Shakespeare and English Composition I and II.
  • Developed comprehensive lectures, slide decks, and grading rubrics for each course.
  • Evaluated all quizzes, tests, and essays to ensure fair assessment of student performance.

Education

Ph.D. - English

Florida State University
Tallahassee, FL
12.2014

M. A. - English

University of Georgia
Athens, GA
12.2008

Bachelor of Arts - English

University of Georgia
GA
05-2006

Skills

  • Canva
  • Copywriting/Editing
  • Customer Support
  • Google Analytics
  • GSuite
  • Mailchimp
  • Meta Business Suite
  • Microsoft Office Suite
  • Notion Project Management
  • Survey Monkey
  • WordPress

References

References available upon request.

Timeline

Access and Engagement Manager, North America

Kynetec
04.2021 - 09.2025

Digital Community Manager

EnrichHER
01.2020 - 04.2021

ACLS Fellow, Sr. Mgr. of Audience Development

PRI/PRX
09.2015 - 02.2019

Adjunct Professor of Humanities

Crown College
08.2013 - 05.2015

Ph.D. - English

Florida State University

M. A. - English

University of Georgia

Bachelor of Arts - English

University of Georgia

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Victoria Farmer