Wanda Newton
Austell
Summary
Business Development professional with a strong track record of driving revenue growth through strategic lead generation and client relationship management. Successfully captured high-value enterprise accounts while utilizing CRM tools to enhance outreach strategies and exceed sales targets consistently.
Overview
8
8
years of professional experience
Work History
Sr Business Development Representative
Springbrook Software
Portland
06.2024 - 05.2025
- Successfully negotiated and helped garner new logos with C-Suite executives, exceeding quarterly targets by an average of 110%.
- Secured largest accounts by leveraging Salesforce, Sales Intel, 6Sense, and Navigator to identify and pursue high-value prospects.
- Led outreach and sales pipeline activities for enterprise-level ERP local government clients, generating an average of $800K+ in new business annually.
- Utilized data analytics to create and refine lead qualification strategies, resulting in a 10% increase in conversion rates.
- Conducted over 50 calls daily and executed email campaigns averaging 200 emails per day to generate leads and nurture opportunities.
- Collaborated with marketing to develop playbook outreach, including personas, sales content, and scripting for targeted campaigns.
- Partnered with product team to refine sales strategies, enhancing client engagement through tailored solutions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Outreach Manager
Kognitos
San Jose
08.2023 - 05.2024
- Implemented Closed/Lost campaign, resulting in 60.5K in new ARR.
- Achieved 6-10 qualified meetings per month.
- Coached new hires on cold call techniques, resulting in a 22% increase in conversion.
- Researched and identified decision-makers at Fortune 500-1000 companies, resulting in acquisition of new AI logos.
- Conducted heavy vertical research via cold calls and emails, utilizing HubSpot, Apollo, and Salesforce.
- Conducted outreach activities to engage local stakeholders in programs.
- Partnered with logistics decision-makers to enhance program outreach and stakeholder engagement.
- Analyzed trends and data to guide decision-making and shape program development.
Business Development Representative
Recast Software
St Louis Park
03.2023 - 07.2023
- Fostered a customer-centric mindset to develop value-added solutions, achieving 15 qualified meetings per month and a 10% conversion rate.
- Captured KPIs of 90-100 daily outreach activities, enhancing pipeline development through cold and warm touchpoints.
- Developed business pipelines through strategic cold and warm outreach techniques, driving lead generation.
- Crafted targeted messaging for industry and role-based outreach, increasing engagement and response rates.
- Used Salesforce to handle current portfolio and prospective leads.
Business Development Representative
Fuse Workforce Management
Delray Beach
05.2022 - 12.2022
- Crafted persuasive sales pitches highlighting company products and services, securing 3-5 qualified meetings weekly.
- Executed targeted Salesforce and Outreach messaging, achieving 100 outreach activities daily to expand prospect engagement.
- Added 65 new accounts and contacts weekly to enhance the database pipeline for future outreach.
Business Development Representative
Phlexglobal
Melvern
10.2021 - 04.2022
- Tracked and analyzed market trends, competitor activity, and clients, generating a pipeline of over $627K in new business through prospecting and qualifying leads for enterprise-level pharmaceutical clients.
- Developed relationships with key stakeholders, including C-level executives, R&D teams, and managers at leading pharmaceutical companies, resulting in strategic long-term partnerships.
- Increased prospect pipeline by 12%, contributing to overall business growth and expanded market reach.
- Coordinated with internal team to execute targeted marketing strategies and personalized product outreach, enhancing client engagement.
- Collaborated to develop and implement AB test campaigns, optimizing outreach strategies for better engagement.
Business Development Representative
Vexcel Imaging
Englewood
01.2021 - 10.2021
- Conducted 60 discovery meetings per quarter across Federal, State, Local, Cooperative, Municipality sectors to identify sales opportunities, leveraging targeted campaign messaging that improved email open rates.
- Exceeded KPIs of meetings set at 112%, maintaining extensive knowledge of company products and services to provide top-tier customer expertise.
- Developed business pipelines through strategic cold and warm outreach techniques.
- Implemented Sales campaign strategies resulting in 100-120% quota attainment.
Business Development Representative
TeleTeachers
Westmont
06.2019 - 03.2020
- Exceeded KPIs of 3-5 qualified meetings per weekend, executing 50-70 calls per day.
- Developed pipeline of US and Canada K-12 school districts, engaging directors and superintendents to promote online software services for students with special needs.
- Increased HubSpot accounts and contacts by 33%, managing targeted campaign messaging to optimize engagement.
- Researched and coordinated participation in educational conferences, enhancing brand awareness and outreach.
Business Development Representative
Ceridian
Bloomington
02.2017 - 01.2019
- Exceeded new logo acquisition metrics by securing 6-8 large-market account meetings per month.
- Collaborated with AEs to secure new logos of Fortune 500 companies through strategically organized events, resulting in generation of over $1M in new logos.
- Conducted cold calls to enterprise C-suite executives across retail, government, education, and logistics, achieving 40-60 calls and 20-30 email touchpoints daily, contributing to 15% increase in Salesforce pipeline.
Education
High School Diploma -
Georgia State University
Atlanta. GA 06-1979
Skills
- Outreach Initiatives
- Business-to-Business Sales
- Lead Generation
- Market Research
- CRM Acumen
- Cold Calling
- Consultative Selling Techniques
- AI Automation/Generative AI
- Problem Solving
- Salesforce
- HubSpot
- Gov Tech
- Sales Navigator
- Sales Intel
- 6Sence
Timeline
Sr Business Development Representative
Springbrook Software
06.2024 - 05.2025
Outreach Manager
Kognitos
08.2023 - 05.2024
Business Development Representative
Recast Software
03.2023 - 07.2023
Business Development Representative
Fuse Workforce Management
05.2022 - 12.2022
Business Development Representative
Phlexglobal
10.2021 - 04.2022
Business Development Representative
Vexcel Imaging
01.2021 - 10.2021
Business Development Representative
TeleTeachers
06.2019 - 03.2020
Business Development Representative
Ceridian
02.2017 - 01.2019
High School Diploma -
Georgia State University