Summary
Overview
Work History
Education
Skills
Recent Notable Career Highlights
Skills And Certifications
References
Timeline
Generic

Wesley David Hall

Atlanta

Summary

Dynamic and results-driven professional with extensive experience at The Home Depot, excelling in digital marketing and business intelligence. Proven expertise in Google Analytics and data visualization, coupled with strong mentoring abilities. Adept at transforming insights into actionable strategies, driving client success, and enhancing team performance in fast-paced environments.

Overview

21
21
years of professional experience

Work History

Senior Analyst

Intuit Mailchimp
Atlanta
12.2017 - Current
  • Executed sales strategies for leading digital analytics agency, driving significant revenue growth.
  • Analyzed market and competitive trends to develop data-driven sales and marketing strategies.
  • Managed relationships with technology partners, enhancing collaboration with Google, Adobe, and Salesforce.
  • Identified customer trends through data analysis to refine marketing approaches.
  • Collaborated with cross-functional teams to enhance email campaign effectiveness.
  • Developed actionable insights from analytics tools to facilitate strategic decisions.
  • Mentored junior analysts in data interpretation and reporting best practices.
  • Conducted market research to guide product development initiatives.

Lead Instructor (Part-Time)

General Assembly
06.2021 - 08.2023
  • Responsible for planning, developing, and delivering online and in-person Business Intelligence (including data management and visualization) training for adult learners.
  • Developed and implemented engaging curriculum for diverse student groups.
  • Facilitated interactive workshops to enhance learning experiences and skill development.

Manager, Customer Insights

The Home Depot
01.2011 - 12.2017
  • Directed program management while overseeing a four-member Digital Analytics Team.
  • Merged online and offline customer activities into a centralized data warehouse.
  • Managed analytics tags and code base across web, tablet, and mobile platforms.
  • Supervised development of multi-channel digital analytics reports using Tableau and Looker Studio.
  • Developed training programs to enhance employee skills and knowledge retention.
  • Coordinated cross-departmental projects to align goals and streamline processes.

Manager, Digital Marketing Sales Lead

Maas Media
05.2008 - 01.2011
  • Directed development and implementation of web analytics for mid-market and enterprise clients.
  • Optimized data collection efficiency through Google Tag Manager solutions.
  • Documented key performance indicators for marketing campaigns using Power BI.
  • Facilitated weekly team meetings to assess progress and resolve challenges.
  • Analyzed market trends to guide decision-making and strategy formulation.

Senior Web Applications Developer

Archer Advertising
06.2004 - 05.2008
  • Delivered outsourced web application development for corporate and retail clients, adhering to quality standards and deadlines.
  • Cultivated business opportunities to strengthen client portfolios.
  • Drafted project scopes and statements of work to establish clear project parameters.
  • Developed dynamic web applications utilizing modern frameworks and technologies.
  • Collaborated with designers to improve user experience and interface design.
  • Led code reviews to uphold best practices and ensure high-quality output.

Education

Bachelor of Science - Digital Marketing

Clayton State University
Morrow, GA
09-2027

Skills

  • Analytics program expertise
  • Google Analytics and BigQuery
  • Google Tag Manager proficiency
  • Digital marketing strategies
  • Business intelligence solutions
  • Data analysis and visualization
  • Reporting and presentation skills
  • Data research and validation

Recent Notable Career Highlights

  • June 2025, Led the RFP for a primary telecom provider, resulting in a $4.5mm agency win.
  • February 2025, Served as a guest lecturer at Howard University's School of Business, teaching Marketing Major undergraduate students analytical and technical skills.
  • September 2024, Served as part of the leadership team for Merkle | Cardinal Path's data-driven corporate rebranding initiative.
  • May 2024, As the leader of the digital marketing initiative at Merkle | Cardinal Path, I spearheaded the transformation of our services into customer-accessible product offerings. This initiative earned me an Executive Award recognition for digital transformation.

Skills And Certifications

  • Google Analytics: Individual Qualification
  • Google Tag Manager: Power User Certification
  • Google Search Ads 360 Certification
  • Google Display & Video 360 Certification
  • SkillUp Generative AI Course Completion
  • HubSpot Inbound Sales Certification
  • Advanced experience with Google BigQuery, Tableau, and Looker Studio

References

References available upon request.

Timeline

Lead Instructor (Part-Time)

General Assembly
06.2021 - 08.2023

Senior Analyst

Intuit Mailchimp
12.2017 - Current

Manager, Customer Insights

The Home Depot
01.2011 - 12.2017

Manager, Digital Marketing Sales Lead

Maas Media
05.2008 - 01.2011

Senior Web Applications Developer

Archer Advertising
06.2004 - 05.2008

Bachelor of Science - Digital Marketing

Clayton State University

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Wesley David Hall