Yasmeen Norman
Atlanta
Summary
Adaptable and results-driven professional with a proven ability to quickly master new skills and resolve complex challenges.
Recognized for operational efficiency and a proactive approach to driving team success and organizational growth.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Media Specialist
The Home Depot
Atlanta, GA
05.2025 - Current
- Led the end-to-end execution of targeted digital campaigns, driving 3,000+ immediate site visits within 30 days. Continuously evolved paid ad creative and platform optimizations to successfully outperform legacy campaigns and historical ad formats by up to +27%.
- Managed digital marketing portfolios for two major THD accounts, acting as the strategic lead for budget pacing and ensuring all campaign activations were executed on time and aligned with our core business goals.
- Monitored weekly digital metrics and spending trends, making rapid, data-driven decisions to modify targeting in a fast-paced and ever-changing environment.
- Synthesized complex performance metrics into clear, actionable insights, providing cross-functional stakeholders with strategic and actionable plans to improve campaign health and drive brand relevance online.
- Directed the strategic planning and allocation of seven-figure quarterly budgets by leveraging historical data and seasonal insights to optimize campaigns around key promotional calendars and brand activations.
Co-Brand Partnership Marketing Analyst
American Express
New York, NY
02.2024 - 06.2024
- Directed comprehensive execution of Marriott co-branded credit card loyalty initiatives, leveraging Salesforce to optimize customer interaction and loyalty.
- Collaborated with senior manager to evaluate monthly Tableau reports, delivering data visualization and analysis of paid and organic media campaign performance.
- Designed and executed comprehensive marketing campaigns across multiple channels, including direct mail, web, social media, email, and phone, to enhance brand visibility.
- Conducted market research to inform product positioning and promotional tactics.
Global Marketing Assistant to the Senior Vice President
G-III Apparel Group
New York, NY
10.2023 - 02.2024
- Monitored consumer and digital trends to support the development of marketing strategies, ensuring upcoming brand activations aligned with audience expectations and business goals.
- Enhanced brand visibility and audience engagement by optimizing media planning across digital and traditional channels.
- Managed marketing operations, including invoicing, budget tracking, and media asset organization in G-III's OneDrive.
- Supported the execution of high-profile brand activations and campaigns, managing daily marketing operations, budget tracking, and the organization of all digital media assets.
Digital Marketing & Media Coordinator
Christian Dior
New York, NY
05.2022 - 09.2022
- Achieved alignment of campaign budgets through effective management of billing systems for paid media. Monitored invoices to maintain financial integrity and support campaign objectives.
- Coordinated end-to-end project management via Adobe Workfront, leading the creative review process from initial planning and development through final execution and reporting.
- Analyzed paid social media metrics across top platforms (Meta, Facebook, Twitter, Snapchat) to derive actionable insights, continually optimizing creative and campaign performance.
- Managed external agency relationships and cross-functional marketing efforts, providing creative direction and ensuring all digital and traditional media assets were delivered on strategy and on time.
Education
Bachelor of Science - Marketing
St. John's University
Queens, NY05-2023
Skills
- Campaign Planning & Management
- Paid Social & Search
- Creative Strategy
- Google Ads/Meta Ads
- Performance Analytics
- Strong Communicator
- Stakeholder Communication
- Efficient Collaborator
- Excel
Accomplishments
Homer Award Recipient: Recognized for driving shareholder value through exceptional performance during the high-volume Black Friday and Cyber 5 peak retail window.
Certification
Google Ads Search Certification - Google Ads Professional Certification - Google AI-Powered Shopping Ads Certification - Microsoft Advertising Search Certification - Search Ads 360 Certification
Timeline
Media Specialist
The Home Depot
05.2025 - Current
Co-Brand Partnership Marketing Analyst
American Express
02.2024 - 06.2024
Global Marketing Assistant to the Senior Vice President
G-III Apparel Group
10.2023 - 02.2024
Digital Marketing & Media Coordinator
Christian Dior
05.2022 - 09.2022
Bachelor of Science - Marketing
St. John's University