Yu-Ran Chen
Atlanta
Summary
Innovative marketing leader with 7 years of experience delivering exceptional marketing campaigns, visual merchandising and proficient in planning and executing large-scale collaborative fashion events in Asia (Taiwan Fashion Week, Suit Walk, Style Fest, and Urban Camping Festival).
An independent soul with unique aesthetic, willing to take risks and ready to embark on a new chapter in the industry.
My professional background covers strategy planning, Visual merchandising and integrated marketing, media advertising, social media management, content strategy and consumer insights.
Overview
7
7
years of professional experience
Work History
Assistant Project Manager Intern
Fender Musical Instruments Corporation
01.2024 - 04.2024
- SCAD PRO sponsored course.
- Fender 70th Anniversary Stratocaster Experience.
- Planning and presentation of merchandise for the 70th anniversary event.
Fashion Magazine Editor
GQ Taiwan
09.2019 - 09.2022
- Follow global fashion trends and industry news.
- Event planning (GQ Taiwan Suit Walk, GQ Taiwan Urban Camping Festival).
- Interviewed celebrities in various industries and wrote articles.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Pitched content strategies and managed asset acquisition.
- Suggested improvements to content to enhance quality and accuracy.
- Selected and edited photos for use in diverse projects.
Digital Marketing Manager
UnownDomain
10.2018 - 10.2019
- Created and managed social media campaigns to increase brand engagement ( Instagram over 32K followers).
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Devised content strategy to effectively engage target audiences.
- Led a team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Visual Merchandiser
UnkownDomain
06.2017 - 10.2018
- Responsible for the visual presentation of UN’s physical store expansion in Taiwan.
- Make good use of every corner to achieve maximum beauty, and at the same time use up the space to present all the products that need to be placed in front of you with the best effect.
Education
Master of Fine Arts - Luxury And Brand Management
Savannah College of Arts And Design
Atlanta, GA06.2024
Bachelor of Business Administration - Risk Management And Insurance
Tamkang University
Taipei, Taiwan07.2021
Skills
- Decision-Making
- Problem-Solving
- Visual merchandising
- Teamwork and Collaboration
- Dependable and Responsible
- Languages： Mandarin Chinese and English
- Computer Skills： MS Word, MS Excel, MS PowerPoint, Adobe Photoshop, Adobe Illustrator, and Cyber link Power Director
Extracurricular Activities
- 2023 Savannah College of Arts and Design Fashion Show (Dresser)
- 2022 Taipei Fashion Week (Dresser)
- 2021 Taipei Fashion Week(Dresser)
- Taipei 2017 Summer Universiade (Staff)
- Students’ Association at TamKang University (Public Relations Department)
- Students’ Association at WanFang Senior High School (The Chairman of the Students’ Union)
Timeline
Assistant Project Manager Intern
Fender Musical Instruments Corporation
01.2024 - 04.2024
Fashion Magazine Editor
GQ Taiwan
09.2019 - 09.2022
Digital Marketing Manager
UnownDomain
10.2018 - 10.2019
Visual Merchandiser
UnkownDomain
06.2017 - 10.2018
Master of Fine Arts - Luxury And Brand Management
Savannah College of Arts And Design
Bachelor of Business Administration - Risk Management And Insurance
Tamkang University
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