Photography/Videography
Zachary Hipes
Director Of Marketing
Roswell,GA
Summary
Innovative Marketing Leader Delivering Strategic Growth and Measurable Impact. Strategic and results-driven marketing professional with a passion for crafting bold, data-backed strategies that drive revenue, strengthen brand positioning, and captivate audiences. Known for seamlessly integrating creative vision with analytical precision to build multi-channel campaigns that exceed business objectives and outperform industry benchmarks. A proven leader in guiding high-performing teams, spearheading market expansions, and solving complex challenges with innovative solutions. I thrive on turning ambitious goals into actionable plans, leveraging deep marketing expertise to transform opportunities into measurable success.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Director of Marketing / Chief Marketing Officer
The Roof Depot LLC
Roswell, GA
05.2024 - Current
- Revitalized the company’s online presence by consolidating multiple websites into a single, SEO-optimized platform, enhancing user engagement, boosting organic traffic, and strengthening brand visibility across residential services.
- Spearheaded regional expansion initiatives into Houston, TX, and Tampa, FL, crafting and executing targeted digital marketing strategies that established Roof Depot as a prominent market leader in these areas.
- Orchestrated comprehensive multi-channel marketing campaigns across the Southeast, leveraging Google Ads, social media marketing, and SEO strategies to increase click-through rates by 25% and reduce cost-per-lead by 18%, improving ROI for residential services.
- Developed and implemented cohesive content strategies for websites, email marketing, digital advertising, and social media platforms, ensuring consistent brand messaging that enhanced customer engagement and reinforced market presence.
- Implemented Salesforce Marketing Cloud, introducing automated email workflows and refining audience segmentation to streamline communications, resulting in improved campaign efficiency and elevated customer engagement.
- Directed integrated marketing efforts for Southernwood Roofing, Cambridge Contractors, and America’s Best Choice, combining digital advertising, traditional media (radio and billboards), and promotional materials to amplify brand visibility and drive customer acquisition.
- Optimized Google Ads campaigns, enhancing targeting precision and improving ad performance, which increased lead quality and reduced acquisition costs by 10%, maximizing advertising budget efficiency.
- Led trade show marketing strategies, designing custom booth layouts and creating compelling event materials for industry conferences like the Southeastern Builders Conference, strengthening industry partnerships and expanding business opportunities.
- Collaborated with executive leadership to formulate and execute forward-thinking marketing strategies aligned with corporate objectives, driving market penetration across the Southeast and contributing to consistent revenue growth.
Digital Marketing Director
Hyped Web Designs
Atlanta, GA
11.2022 - 04.2024
- Redesigned and optimized client websites by developing high-performing, SEO-optimized platforms, leading to an average increase in monthly website traffic from 1.1k to over 10k visitors for clients, significantly boosting brand visibility and engagement.
- Engineered and launched custom WordPress themes and plugins, utilizing advanced PHP to enhance CMS functionality, delivering tailored solutions that streamlined client workflows and improved operational efficiency.
- Enhanced user experience (UX) through detailed usability research and responsive design implementations, resulting in reduced bounce rates and increased user engagement across client sites.
- Directed and managed large-scale digital projects, leading cross-functional teams of designers, developers, and marketers to consistently deliver projects on time, within budget, and exceeding client expectations.
- Developed data-driven optimization strategies, combining SEO best practices with analytics insights to improve search engine rankings and generate higher-quality leads for clients.
- Implemented advanced tools such as Figma, WordPress, and Adobe Creative Suite to streamline project workflows and deliver innovative web solutions aligned with client objectives.
- Executed analytics-driven marketing strategies, leveraging Google Analytics to monitor site performance and inform iterative improvements, ensuring projects consistently delivered ROI.
- Provided post-launch client success strategies, monitoring performance metrics and recommending enhancements that supported sustained growth and long-term engagement.
- Improved project ROI through strategic workflow streamlining and site performance enhancements, enabling clients to achieve measurable business growth and operational success.
Project Coordinator /Business Owner
Hyped Custom Apparel
Atlanta, GA
04.2020 - 03.2024
- Founded and operated a dynamic marketing solutions business specializing in screen printing and embroidery, providing tailored promotional products that help clients enhance brand visibility and achieve their marketing goals."
- Directed end-to-end design and production workflows, overseeing everything from initial concept creation to final delivery, ensuring all projects met deadlines and exceeded client expectations.
- Built a loyal client base through targeted marketing campaigns, leveraging social media platforms and email marketing to drive brand awareness and establish a strong local presence.
- Implemented operational systems that streamlined production processes, reducing turnaround times by 20% and improving efficiency in order fulfillment.
- Designed and executed marketing strategies to boost sales and expand service offerings, resulting in a 25% increase in year-over-year revenue growth.
- Collaborated with local businesses and organizations, developing customized apparel solutions that strengthened community partnerships and grew repeat business.
- Optimized inventory management systems, utilizing data insights to reduce waste and improve cost efficiency, increasing overall profitability.
- Supervised and trained a team of production staff, fostering a culture of excellence and innovation that consistently delivered high-quality results.
Director of Digital Marketing
SimplyLit
Roswell, GA
01.2022 - 11.2022
- Conceptualized and implemented strategic marketing initiatives, driving a 30% increase in lead generation and a 25% growth in sales through optimized digital advertising and precision audience segmentation.
- Leveraged market data and analytics to identify untapped growth opportunities, developing targeted strategies that significantly enhanced ROI across all marketing campaigns.
- Revitalized brand identity and messaging across digital and print channels, creating a cohesive narrative that amplified brand recognition and positioned SimplyLit as a leader in the luxury lighting industry.
- Spearheaded social media marketing campaigns, orchestrating content creation and engagement strategies that boosted audience interaction by 50% and grew the follower base by 20%.
- Streamlined marketing performance by analyzing key metrics such as website traffic, engagement rates, and conversion data, optimizing campaigns to achieve a 25% increase in overall efficiency.
- Redesigned and automated email marketing workflows, improving segmentation and personalization, resulting in higher open rates and significantly increased click-through rates.
- Directed cross-channel marketing efforts, integrating PPC, social media, and email strategies that elevated online visibility and converted new customers at a higher rate.
- Collaborated with senior leadership and creative teams to launch innovative campaigns that aligned with company objectives and consistently surpassed performance targets.
Digital Account Executive
Springbot
Atlanta, GA
05.2019 - 04.2020
- Spearheaded the strategic oversight and management of client accounts, delivering customized email and text marketing solutions tailored to e-commerce businesses. Utilized platforms like Shopify, WordPress, BigCommerce, and Magento to amplify marketing performance and maximize client engagement metrics.
- Cultivated and nurtured trust-based client relationships, serving as a key strategic advisor in digital marketing. This approach elevated client retention rates and positioned you as a go-to expert for driving sustainable growth in the e-commerce space.
- Outperformed quarterly and annual sales benchmarks by deploying innovative sales strategies and personalized marketing initiatives, driving significant revenue growth and increasing the client portfolio by 25% year-over-year.
- Orchestrated and executed high-impact digital marketing campaigns, including retargeting, social media, and PPC advertising. These campaigns consistently achieved a 30% increase in website traffic and a 15% boost in conversion rates, directly influencing client revenue.
- Collaborated cross-functionally with internal teams to streamline project execution, ensuring seamless delivery of client initiatives. Maintained a steadfast focus on operational excellence, which consistently exceeded client expectations and reinforced long-term partnerships.
Digital Marketing Account Manager
TargetBay
Sandy Springs, GA
01.2018 - 10.2019
- Strategized and executed robust sales and marketing plans, driving a 15% annual revenue increase and expanding market share in the competitive eCommerce industry.
- Orchestrated client account management, delivering tailored marketing solutions and proactive engagement that achieved an 85% client retention rate and strengthened long-term partnerships.
- Directed cross-functional teams to design and launch high-impact marketing campaigns, elevating brand visibility and driving a 10% increase in customer acquisition across key markets.
- Championed team growth and development, mentoring junior marketing professionals and fostering a culture of collaboration, resulting in a 10% productivity boost and enhanced professional skill-building.
- Leveraged industry events and conferences to expand the company’s market footprint, generating a 20% increase in partnership opportunities through strategic networking and business development efforts.
- Streamlined marketing campaign processes, incorporating data-driven insights to optimize workflows, improve ROI, and deliver measurable results for client initiatives.
- Identified emerging trends and pioneered innovative marketing solutions, aligning strategies with business objectives and positioning TargetBay as a leader in the eCommerce marketing space.
Education
Bachelor of Science - Political Science
Clemson University
Clemson, SC 08.2010 - 05.2014
Skills
- Digital Marketing Strategy
- Cross-Functional Team Leadership
- SEO/SEM Optimization
- Brand Development & Positioning
- Data-Driven Decision Making
- Google Ads & PPC Campaign Mgmt
- Content Creation & Marketing
- CRM Implementation & Automation
- Audience Segmentation & Targeting
- Campaign Performance Analysis
- Social Media Strategy & Advertising
- Project Management & Coordination
Accomplishments
- Drove a 45% increase in organic search traffic within 6 months by consolidating multiple websites into a unified, SEO-focused platform, optimizing site architecture and content.
- Optimized paid advertising strategies across multiple platforms (Google Ads, Facebook, Instagram), leading to a $240,000 reduction in annual marketing costs while increasing qualified lead generation by 15%.
- Supervised a team of 9 marketing professionals, enhancing team collaboration and performance, which resulted in more streamlined workflows and increased creativity across campaigns.
- Revitalized digital content across platforms, leading to a 20% growth in social media followers and a 15% improvement in social media engagement metrics.
- Successfully led NAWIC Atlanta to win Website of the Year and Marketing MVP at the national level through innovative web design and targeted marketing strategies.
- Negotiated and closed partnerships with several high-profile clients, resulting in $500K in new business revenue.
Affiliations
- Rotary Club of Alpharetta
- American Marketing Association
- Atlanta Sport & Social Club
- North Fulton Chamber Of Commerce
- BNI
- Northpoint Community Church
Interests
Gym/Working Out
Traveling
Family/Friend Time
Timeline
Director of Marketing / Chief Marketing Officer
The Roof Depot LLC
05.2024 - Current
Digital Marketing Director
Hyped Web Designs
11.2022 - 04.2024
Director of Digital Marketing
SimplyLit
01.2022 - 11.2022
Project Coordinator /Business Owner
Hyped Custom Apparel
04.2020 - 03.2024
Digital Account Executive
Springbot
05.2019 - 04.2020
Digital Marketing Account Manager
TargetBay
01.2018 - 10.2019
Bachelor of Science - Political Science
Clemson University
08.2010 - 05.2014
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