Zack Van Nus
Atlanta
Summary
Digital marketing leader with comprehensive knowledge in SEO, SEM, content strategy, and social media management. Proven expertise in driving engagement and growth across multiple platforms.
Strong focus on team collaboration and achieving measurable results. Reliable and adaptable with keen eye for emerging trends and effective communication.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Account Manager
Acadia
06.2021 - Current
- Lead digital marketing strategy and account manager for clients across hospitality, SaaS, and consumer goods industries.
- Collaboration with SEO, paid media, and web development teams to execute integrated campaigns.
- Conducted SEO and paid media audits and led optimization efforts.
- Managed client reporting using Google Analytics, SEMrush, and Ahrefs, translating insights into actionable recommendations.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Key clients: Red Roof Inn, Hexagon, Grubbly Farms.
Digital Marketing Manager
Jim Ellis Automotive Group
02.2019 - 06.2021
- Directed all digital marketing efforts for 20+ dealership locations, overseeing a $20M annual budget.
- Built and executed strategies for paid search, display, SEO, and social media to maximize ROI.
- Produced monthly performance dashboards for executives, showcasing ROI by channel.
- Partnered with vendors and internal teams to ensure best-in-class marketing execution.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Developed and executed A/B testing strategies to optimize campaign performance.
Sr. Account Manager
CINC
01.2017 - 02.2019
- Managed high-profile accounts, providing digital strategy consultation and campaign management.
- Led cross-functional teams to implement lead generation and conversion optimization initiatives.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Enhanced communication between departments for more effective problem-solving and collaboration.
Paid Media Specialist
Force Marketing
08.2015 - 01.2017
- Planned and optimized paid media campaigns across Google Ads and social platforms.
- Created detailed performance reports to drive strategic decisions.
- Developed multimedia assets including videos, graphics, and articles for maximum engagement.
Education
Bachelor of Science - Business Administration And Management
Gainesville State College
Oakwood, GA05-2011
Skills
SKILLS:
Brand Strategy, SEO Strategy, Paid Media Strategy, Content Marketing, Team Leadership, Data Analysis, Project Management, CRO, Social Media Strategy, Goal/KPI Setting
TOOLS:
Google Marketing Suite, SEMrush, WordPress, Jira, Hubspot, SalesForce, Project Management Software
Certification
Google Ads Certified, Google Analytics Certified, Advanced SEO Training
Timeline
Account Manager
Acadia
06.2021 - Current
Digital Marketing Manager
Jim Ellis Automotive Group
02.2019 - 06.2021
Sr. Account Manager
CINC
01.2017 - 02.2019
Paid Media Specialist
Force Marketing
08.2015 - 01.2017
Bachelor of Science - Business Administration And Management
Gainesville State College
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