CABRAL CLEMENTS
Atlanta
Summary
Detail-oriented and experienced Communications Leader with over seven years in implementing and managing strategic communications plans that strengthen and protect brand reputation. Proficient in writing, editing, project management, and functional management, with a strong understanding of production processes related to print and electronic media. Skilled in using office and specialized computer applications, and adept at working in cross-functional teams.
Overview
12
12
years of professional experience
Work History
Internal Communications Manager
Specialty Building Products
01.2024 - Current
- Currently developing and implementing a novel strategic internal communications strategy, focusing on engaging over 4,500 employees across six recently acquired brands
Owner and Lead Producer
Live Tassel LLC
04.2020 - Current
- Designed and implemented strategic communications plans for virtual graduations and educational events, aligning with client goals
- Developed and maintained website and other electronic media to promote and enhance the visibility of both Live Tassel and client assets
- Provided marketing and promotion guidance to clients, ensuring clear and targeted messaging across digital channels
- Enhanced Live Tassel's offerings to include technical/ production support for virtual events and content generation for several education organizations
- Managed and supervised a team of contractors across simultaneous projects by optimizing processes and procedures and streamlining communication
- Executed several dozen virtual events and productions since company inception—coordinating with clients, producers, speakers and attendees
- Built and maintained relationships with multiple stakeholders across complex, fast-changing organizations
Public Affairs and Communications Manager
Georgia Vocational Rehabilitation Agency
07.2023 - 01.2024
- Enhanced online brand presence by implementing a streamlined social media management system, ensuring content aligned with topics important to GVRA and the interests of the Governor's office
- Crafted and refined comprehensive brand guidelines, which fortified the corporate image and identity across all communication platforms, leading to elevated brand awareness
- Introduced key performance metrics into internal reporting processes, ensuring data-driven insights informed communication strategies and decisions
- Directed a team of internal and external communication experts, driving the creation of impactful digital and printed materials that reinforced brand messaging
- Orchestrated agency-wide events in close collaboration with external stakeholders and fostered robust relationships with local businesses, enriching the agency's community ties and partnership network
Atlanta Hub Communications Coordinator - Internal
Delta Air Lines
05.2018 - 07.2020
- Developed high-impact communication strategy in support of over 6,500 frontline agents and executive leadership team
- Coordinated with internal stakeholders and external vendors in planning of events with up to 5,000 attendees
- Curated weekly briefing report and metrics newsletter distributed to entire Atlanta team
- Tasked with producing videos, designing graphics and drafting messaging on behalf of ATL executive team
- Produced safety video series highlighting safe behaviors, distributed to all of Delta's 30,000 Airport Customer Service employees
- Wrote and developed branded leadership video messaging published on internal media platforms
- Trained new team members on process and practices to maintain brand compliance and uniform voice
- Planned and executed monthly townhall meetings with executive team and senior leaders
Client Success Specialist
Road Sync
08.2017 - 08.2018
- Monitored client transactions, identifying potential issues and providing timely resolutions to maintain client satisfaction and minimize disruptions
- Collaborated with internal departments, such as IT and product development, to address client issues and implement improvements based on client feedback and transaction analysis
Airport Customer Service Agent (Ready Reserve)
Delta Air Lines
08.2015 - 05.2018
- Maintained safety practices and extended knowledge of Delta's Airport Customer Service operations
Producer and Marketing Manger
Glass House Pictures/ Class Clown Films
06.2013 - 01.2018
- Designed and executed production plans for film and media projects, liaising with potential investors, networks, and stakeholders to secure financing and promote brand alignment
- Optimized project budgets through effective planning, resource management, and efficient project management, ensuring the successful delivery of high-quality content
- Secured locations for high-impact video productions, resulting in millions of online views and increased visibility across projects
- Collaborated with unit management and external/internal media contacts
Campus Marketing Manager
Campus Bubble LLC
03.2014 - 05.2015
- Successfully sold and implemented the Campus Bubble platform at Morehouse College, leading branding and onboarding efforts throughout the campus
- Engaged with hundreds of college officials nationwide, educating and selling the platform using various CRM tools to maintain relationships with leads and prospects
- Developed and established standard marketing operations, processes, and practices, enhancing brand consistency
- Drove website traffic and increased visibility for Campus Bubble by managing social media platforms and writing engaging blog articles
- Conducted quality assurance testing, reported bugs, and created support materials, ensuring a smooth user experience across all platforms
Technology Project Management Intern
CNN
06.2012 - 08.2012
- Conducted quality assurance testing on various devices, browsers, and operating systems to ensure a seamless user experience across all platforms
- Utilized SharePoint and JIRA applications to manage projects and collaborate with team members in a Pragmatic Lean-Agile Environment
- Provided administrative support, including setting up meetings, managing calendar, and communicating with team members on behalf of the supervisor, ensuring a well-coordinated workflow within the department
Education
Bachelors of Art - Emerging Media Studies
Morehouse College
Atlanta, GASkills
- Strategic Communications Planning
- Writing, Editing & Copywriting
- Project Management
- Marketing & Promotional Guidance
- Branding & Messaging
- Electronic Media Management
- Budget Administration
- Microsoft Office Suite
- Adobe Creative Suite
- Web Development & Management
Featured Project
Produced "The Inventor," a 2022 award winning short film based on the life of Garrett Morgan
- Marketed and sold DEI focused programs, highlighting the film, to over a dozen organizations
- Lead high level inclusion discussions alongside company executives during programming for several organizations including but not limited to Global Payments, McCarthy, Oncor, SMBC and Skill Share
For Fun
I enjoy chess, general aviation, experiencing culture through travel and playing sports.
Timeline
Internal Communications Manager
Specialty Building Products
01.2024 - Current
Public Affairs and Communications Manager
Georgia Vocational Rehabilitation Agency
07.2023 - 01.2024
Owner and Lead Producer
Live Tassel LLC
04.2020 - Current
Atlanta Hub Communications Coordinator - Internal
Delta Air Lines
05.2018 - 07.2020
Client Success Specialist
Road Sync
08.2017 - 08.2018
Airport Customer Service Agent (Ready Reserve)
Delta Air Lines
08.2015 - 05.2018
Campus Marketing Manager
Campus Bubble LLC
03.2014 - 05.2015
Producer and Marketing Manger
Glass House Pictures/ Class Clown Films
06.2013 - 01.2018
Technology Project Management Intern
CNN
06.2012 - 08.2012
Bachelors of Art - Emerging Media Studies
Morehouse College
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